Contents of this document
- AssumptionsMonthly sales remain at the May level for the remainder of the periodFigures¥12.24 billion (estimate for the remainder of the period)
- Major renewal of BASE BREAD “Chocolate,” TV commercials and initiatives to reactivate inactive customers
- Renewal of all BASE YAKISOBA and BASE RAMEN products
- Launch of BASE Pound Cake in caramel flavor
- Manufacturing and sales partnership with a major local food company ahead of the start of sales in China
- Relocation of the R&D center and strengthening of the research and development structure
- Number of subscribers25.6 10,000 peopleChange from the end of the previous fiscal year+21,000 people year on year
- Retention Rate96.5 %
- Purchase intent (sauce yakisoba, before and after renewal)1.8 times
- Distribution coverage (convenience stores)71.9 %Year on year against the same period last year-2.2pt
- Distribution coverage (drugstores)26.5 %Year on year against the same period last year+1.8pt
- Distribution coverage (supermarkets)10.3 %Year on year against the same period last year+0.8pt
- Number of subscribers
- Average monthly customer spend
- Monthly sales per store
- Quarterly number of bags sold
- Priority food occasions in the noodles, bread and snack marketsApproximately ¥400 billion
- Addressable market through retail stores and e-commerceApproximately ¥297 billion
- Addressable market based on distribution coverage achievable over the long termApproximately ¥130 billion
- If captured within the long-term addressable marketShareApproximately 30%
| Item | Details |
|---|---|
| Document type | Presentation materials for financial results |
| Fiscal Period Covered | First quarter of the fiscal year ending February 2027 |
| Net Sales | 39.7 Hundreds of millions of yen (YoY +0.8%) |
| Operating profit | -1.8 Hundreds of millions of yen |
| Gross Profit Margin | 56.5 % |
| Operating profit margin | -4.6 % |
| Selling, general and administrative expenses | value Not disclosed / SG&A-to-sales ratio 30.1 % |
| Results for the three months of the current quarter | Net Sales 39.7 Hundreds of millions of yen / Operating profit -1.8 Hundreds of millions of yen |
| Full-year earnings forecast | Net Sales 162.5 Hundreds of millions of yen / Gross profit 89.7 Hundreds of millions of yen / Operating profit 0.6 Hundreds of millions of yen |
| Progress against full-year forecast | Net Sales 24.5% / Gross profit 25.0% / Operating profit Not disclosed |
| Self-assessment against the plan | Generally in line with plan |
| Key KPIs | Indicator name Number of subscribers / Value 25.6 10,000 people / Year on year against the same period last year Not disclosed / Change from the end of the previous fiscal year +21,000 people year on year, Indicator name Retention Rate / Value 96.5 % / Year on year against the same period last year Not disclosed, Indicator name Purchase intent (sauce yakisoba, before and after renewal) / Value 1.8 times / Year on year against the same period last year Not disclosed, Indicator name Distribution coverage (convenience stores) / Value 71.9 % / Year on year against the same period last year -2.2pt, Indicator name Distribution coverage (drugstores) / Value 26.5 % / Year on year against the same period last year +1.8pt, Indicator name Distribution coverage (supermarkets) / Value 10.3 % / Year on year against the same period last year +0.8pt |
| Unit price and quantity metrics | Number of subscribers, Average monthly customer spend, Monthly sales per store, Quarterly number of bags sold |
| Number of stores and locations | Number of stores in operation Approximately 47,500 stores (as of the end of February 2026) / Number of store openings and closures during the period Not disclosed / Number of Hong Kong 7-Eleven stores introduced 500 stores |
| Assumptions Underlying the Business Outlook | Assumptions Monthly sales remain at the May level for the remainder of the period / Figures ¥12.24 billion (estimate for the remainder of the period) |
| Medium-term management plan targets | Revenue growth +10〜30% / Target fiscal year From the fiscal year ending February 2027 onward |
| Market Size / Share | Market Size Approximately ¥400 billion / Subject Priority food occasions in the noodles, bread and snack markets, Market Size Approximately ¥297 billion / Subject Addressable market through retail stores and e-commerce, Market Size Approximately ¥130 billion / Subject Addressable market based on distribution coverage achievable over the long term, Share Approximately 30% / Subject If captured within the long-term addressable market |
| New initiatives | Major renewal of BASE BREAD “Chocolate,” TV commercials and initiatives to reactivate inactive customers, Renewal of all BASE YAKISOBA and BASE RAMEN products, Launch of BASE Pound Cake in caramel flavor, Manufacturing and sales partnership with a major local food company ahead of the start of sales in China, Relocation of the R&D center and strengthening of the research and development structure |
Items this document does not state (13)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Revenue benefited from the renewal of BASE BREAD “Chocolate,” TV commercials, outbound calls to customers who had canceled, and initiatives to encourage customers to shift from in-store purchases to subscriptions. The decline in operating profit was due to increased advertising investment during the peak demand season to expand the customer base, and the company considers performance to be broadly in line with its plan.