Leveraging customer feedback through D2C and online communities
First written in FY2023. 3 of 4 entries say "Advanced", first in FY2025. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「As of February 2026, the number of users of BASE FOOD Labo was approximately 112,000 or more. This enables the company to receive customer feedback in a timely manner and use that feedback and purchase data to develop and improve products, marketing and services.」
The number of BASE FOOD Labo users has grown to approximately 112,000, and the company continues to use customer feedback and purchase data to improve products, marketing and services. - 2026-04-14AdvancedFinancial results briefing materials
「1. Timely analysis of customer information and feedback; 2. An agile in-house research and development structure」
The Company organized the process of reflecting customer information and reviews in product development as a PDCA cycle integrated with its research and development structure. - FY2025AdvancedAnnual report
「As of March 2025, the number of users of BASE FOOD Labo was approximately 76,000 or more. This enables the company to receive customer feedback in a timely manner and use that feedback and purchase data to develop and improve products, marketing and services.」
The online community's user base has grown to approximately 76,000 or more, and the company continues to use customer information to improve products, marketing and services. - FY2023First statedAnnual report
「As of February 2023, the number of users of BASE FOOD Labo exceeded 29,000. This enables the company to receive customer feedback in a timely manner and use that feedback and purchase data to develop and improve products, marketing and services.」
The company describes the size of its online community and its process for reflecting customer information in product, marketing and service improvements.