Use of Domestic Raw Materials and Collaboration with Local Farmers

「In addition to our existing hamburger steak series, we launched new regional products such as “Japanese-Style Curry Made with Miura Daikon” and “Meatballs with Sansho Pepper from Nose, Osaka,” but sales declined because sales volumes for some products fell due to poor harvests. As this category will remain a signature initiative under the “Local and Seasonal” brand, we renewed the packaging with the message “From the Place of Origin to Your Table” and a design indicating the sales season by the four seasons.」

「地域商品は、一部商品で不作により販売数が減ったことが影響し売上減少。新たな地域との取組みは増加。」

「Sales of regional products declined, partly due to the impact of price revisions and lower production volumes. Meanwhile, we launched “Tate Onion Gourmet Dressing,” our first dressing product since the company's founding, in collaboration with Kisaichi Brewing Co., Ltd., realising an initiative in partnership with a company whose values and commitment to manufacturing align with ours.」

「For regional products, we strengthened sales promotion activities rooted more deeply in local communities by working closely with local authorities and producers, including through regional exchange events, and combining them with a hamburger steak series that makes use of each region's seasonal ingredients. As a result, sales increased.」

「For regional products, we strengthened sales promotion activities rooted more deeply in local communities by working closely with local authorities and producers, including through regional exchange events, and combining them with a hamburger steak series that makes use of each region's seasonal ingredients. As a result, sales increased.」

「For regional products, collaboration with producers and local authorities throughout Japan deepened further, and efforts to strengthen local ingredients and seasonal products advanced, resulting in a 20.9% increase in sales from the same period of the previous year.」

「For regional products, we deepened initiatives such as product development and renewals by holding repeated discussions with producers and making use of the seasonal timing and characteristics of agricultural products. As a result, the number of target regions and products increased, and sales rose 68.7% from the same period of the previous year.」

「Following “Hamburger Steak Made with New Onions from Shirako, Chiba,” “Hamburger Steak with Demi-Glace Sauce Made with Tate Onions from Chikusei, Ibaraki,” launched in July, and chestnut rice seasoning mixes, including “This Year's Chestnuts from Kyotamba, Kyoto, Chestnut Rice Seasoning Mix, for 2 Cups of Rice,” received favourable reviews, increasing sales of regional products and prepared foods.」

「Following “Hamburger Steak Made with New Onions from Shirako, Chiba,” regional products including “Hamburger Steak with Demi-Glace Sauce Made with Tate Onions from Chikusei, Ibaraki,” launched in July, and the renewed “Hamburger Steak Made with New Onions from Otsuki, Yamanashi,” received favourable reviews, and sales remained firm.」

「The company established a structure enabling it to sell products made with seasonal ingredients from each region throughout the year, allowing it to secure shelf space continuously. Sales of regional products, led by hamburg steaks made with new onions from Shirako, Chiba, also increased.」

「For regional products, we worked with producers and local authorities throughout Japan to strengthen our use of local ingredients and seasonal products, launching numerous products featuring regional ingredients. In particular, sales of “Hamburger Steak with Tomato Sauce Made with Cabbage from Miura, Kanagawa,” jointly developed over 1 year with JA Miura and Miura, Kanagawa, performed well. As a result, sales of regional products reached 135.5% of the level in the same period of the previous year.」

「For regional products, including our regional hamburger steak series and chestnut rice, we combined region-specific advertising and sales channels to generate interest in local ingredients, and increased sales from the previous year even while in-store tastings were unavailable.」

「① We will deepen and expand our partnerships with producers and local authorities in regions throughout Japan and develop seasonal products that make use of local ingredients.」

「During the current fiscal year, regional products, including “Hamburger Steak with Anesaki Daikon Grated-Radish Sauce from Ichihara, Chiba,” “Hamburger Steak Made with Onions from the Foothills of Mount Tsukuba with Onion Sauce,” and our regional bamboo shoot rice and chestnut rice series, have performed steadily.」

「For regional products, in addition to seasonal limited-edition products using ingredients at their seasonal peak, such as “Hamburger Steak Made with New Onions from Shirako, Chiba” and “Hamburger Steak Made with Onions from the Foothills of Mount Tsukuba, Ibaraki,” we launched new products including “Hamburger Steak Made with Maruso Onions, a Specialty of Sogabe, Kameoka, Kyoto” and “Soup Made with Maruso Onions, a Specialty of Sogabe, Kameoka, Kyoto,” receiving favourable reviews. As a result, sales of regional products reached 214.4% of the level in the same period of the previous year.」

「During the current fiscal year, regional products, including “Hamburger Steak Made with New Onions from Shirako, Chiba” and our regional bamboo shoot rice series, have grown steadily.」

「To establish a new business model, we have worked with producers and local authorities in regions throughout Japan to strengthen local ingredients and seasonal products.」

「In particular, for chestnut rice, we proposed a tasting comparison featuring products that brought out the distinct flavours of chestnuts from Kyotamba, Kyoto Prefecture; Kasama, Ibaraki Prefecture; Hidaka, Saitama Prefecture; Narita and Ichihara, Chiba Prefecture; Yamagata, Gifu Prefecture; and Yamae, Kumamoto Prefecture, receiving favourable reviews.」

「In April, we launched limited-time sales at department stores and premium supermarkets nationwide of bamboo shoot rice made with bamboo shoots from Otaki, Chiba Prefecture; Kyotamba, Kyoto Prefecture; and Karatsu, Saga Prefecture, processed within 2 days of harvesting. From September, we also began selling chestnut rice products at department stores and other outlets using chestnuts from 6 regions: Kyotamba, Kyoto Prefecture; Kasama, Ibaraki Prefecture; Hidaka, Saitama Prefecture; Narita, Chiba Prefecture; Yamagata, Gifu Prefecture; and Yamae, Kumamoto Prefecture.」

「We pursued an initiative to revitalise local communities by using local agricultural products and working with farmers, building a network covering 32 regions in Japan and 67 farms, and developing and selling products.」

「For New Year's dishes, we limited our chestnut paste products to those made with chestnuts harvested in Hirosaki, Kasama, Narita, Obuse, Yamagata, Kyotamba and other locations, peeled and processed in-house, and discontinued low-priced products.」

「For regional products, we worked with 14 regions across Japan, including Shirako and Otaki, Chiba Prefecture; Kyotamba, Kyoto Prefecture; Obu, Aichi Prefecture; and the Goto Islands, Nagasaki Prefecture. Producers, local authorities and retailers worked together to make timely use of freshly harvested seasonal ingredients, and sold products that brought out their natural flavours, based on additive-free cooking, through department stores, roadside markets and local supermarkets.」

「Based on our additive-free cooking, we sold products featuring local ingredients under the theme of “Local and Seasonal,” including “Kyotamba Bamboo Shoot Rice,” a rice seasoning mix, and “Hamburger Steak Made with New Onions from Shirako, Chiba,” receiving favourable reviews.」

「We sold chestnut paste made with chestnuts harvested that year in 7 regions across Japan, including Hirosaki, Aomori Prefecture; Kasama, Ibaraki Prefecture; Narita, Chiba Prefecture; Kyotamba, Kyoto Prefecture; and Yamagata, Gifu Prefecture, through department stores and other outlets, receiving favourable reviews.」

「For New Year's dishes, we sold chestnut paste made with chestnuts from 7 regions across Japan, including Kasama, Ibaraki Prefecture; Narita, Chiba Prefecture; Kyotamba, Kyoto Prefecture; and Yamagata, Gifu Prefecture, through department stores and other outlets, receiving favourable reviews.」

「While promoting the use of domestic raw materials based on safety and security, we have also pursued direct procurement from farmers.」

「Product development using local ingredients, with local production for local consumption and seasonal ingredients as its themes」

「In response to customers' preference for domestic products, we have promoted the use of domestic raw materials while strengthening our initiatives with farmers.」