Regional Food Product Commercialization and Local Sales Model in Collaboration with Government and Local Businesses

「地域で育ててきた「和歌山由良町の生にんにくを使ったハンバーグ」を全国販売＋ストーリー発信。」

「In Otsuki, Yamanashi, the origin of “Regions and Seasonal Ingredients,” and Kunneppu, Hokkaido, with which the company signed a comprehensive collaboration agreement last fiscal year, companies have been established in collaboration with the company, and co-creation extending beyond product development is progressing.」

「「三浦大根を使った和風カレー」や「大阪能勢町山椒使用 山椒の肉団子」などを新発売。従来のハンバーグシリーズに加え、新たな地域・新たな取組みを各地で実施。」

「Meanwhile, the company launched its first dressing product since its founding, “Tate Onion Gourmet Dressing,” in collaboration with Kisaichi Jozo Co., Ltd., realizing an initiative to partner with a company whose values and commitment to manufacturing are aligned with its own.」

「Recently, the company launched a product called “Hamburger Steak in the Style of Omi Champon, Made with Cabbage from Higashiomi, Shiga,” developed jointly with “Omi Champon-tei” using cabbage from Higashiomi, Shiga Prefecture. The product recreates Omi champon, a soul food of Shiga residents, in a sauce, and has been well received.」

「For regional products, we strengthened sales promotion activities rooted more deeply in local communities by working closely with local authorities and producers, including through regional exchange events, and combining them with a hamburger steak series that makes use of each region's seasonal ingredients. As a result, sales increased.」

「Revenue from regional products increased as the company conducted joint sales promotions with producers through participation in regional exchange events, promoted product introductions alongside its core products, and expanded the number of new retail outlets carrying the products, centered on a hamburger series using seasonal ingredients from each region.」

「Revenue from regional products remained firm, centered on a hamburger series using seasonal ingredients from each region, as the company maintained the retail outlets and shelf space expanded in the first half. Regional products 226,754 3.2 263,289 3.3 36,534 116.1」

「Revenue from regional products increased, supported by efforts to expand the number of new retail outlets carrying the products, product introductions proposed alongside core products, and fan engagement through participation in regional exchange events, centered on a hamburger series using seasonal ingredients from each region. Regional products 145,660 3.2 176,133 3.4 30,472 120.9」

「Regional products 69,164 3.0 77,361 2.9 8,197 111.9」

「Collaboration with producers and local governments in each region has deepened further for regional products, and efforts to strengthen ingredients and seasonal products have progressed. We launched numerous regional food products, including a regional hamburger series using seasonal ingredients for which we can now secure shelf space year-round, but revenue declined 1.3% year on year due to the aforementioned decline in demand for at-home dining.」

「Regional products 216,368 3.2 226,754 3.2 10,385 104.8」

「Regional products 149,122 3.5 145,660 3.2 △3,461 97.7」

「For regional products, we deepened initiatives such as product development and renewals by holding repeated discussions with producers and making use of the seasonal timing and characteristics of agricultural products. As a result, the number of target regions and products increased, and sales rose 68.7% from the same period of the previous year.」

「Following “Hamburger Steak Made with New Onions from Shirako, Chiba,” “Hamburger Steak with Demi-Glace Sauce Made with Tate Onions from Chikusei, Ibaraki,” launched in July, and chestnut rice seasoning mixes, including “This Year's Chestnuts from Kyotamba, Kyoto, Chestnut Rice Seasoning Mix, for 2 Cups of Rice,” received favourable reviews, increasing sales of regional products and prepared foods.」

「Following “Hamburger Steak Made with New Onions from Shirako, Chiba,” regional products including “Hamburger Steak with Demi-Glace Sauce Made with Tate Onions from Chikusei, Ibaraki,” launched in July, and the renewed “Hamburger Steak Made with New Onions from Otsuki, Yamanashi,” received favourable reviews, and sales remained firm.」

「The company established a structure enabling it to sell products made with seasonal ingredients from each region throughout the year, allowing it to secure shelf space continuously. Sales of regional products, led by hamburg steaks made with new onions from Shirako, Chiba, also increased.」

「For regional products, we worked with producers and local authorities throughout Japan to strengthen our use of local ingredients and seasonal products, launching numerous products featuring regional ingredients. In particular, sales of “Hamburger Steak with Tomato Sauce Made with Cabbage from Miura, Kanagawa,” jointly developed over 1 year with JA Miura and Miura, Kanagawa, performed well. As a result, sales of regional products reached 135.5% of the level in the same period of the previous year.」

「For regional products, including our regional hamburger steak series and chestnut rice, we combined region-specific advertising and sales channels to generate interest in local ingredients, and increased sales from the previous year even while in-store tastings were unavailable.」

「Meanwhile, for regional products such as the regional hamburger series, we combined region-specific advertising with sales activities to stimulate interest in local ingredients, enabling sales to exceed the previous year’s level even though promotional tasting sales were not possible.」

「For regional products such as the regional hamburger series, we combined region-specific advertising with sales activities to stimulate interest in local ingredients, enabling sales to exceed the previous year’s level even though promotional tasting sales were not possible.」

「For regional products, we worked with producers and government in communities across Japan to strengthen products using local ingredients and seasonal produce, launching numerous regional products, including regional hamburger series. As a result, sales of regional products were 185.7% of the level in the same period of the previous year.」

「During the current fiscal year, regional products, including “Hamburger Steak with Anesaki Daikon Grated-Radish Sauce from Ichihara, Chiba,” “Hamburger Steak Made with Onions from the Foothills of Mount Tsukuba with Onion Sauce,” and our regional bamboo shoot rice and chestnut rice series, have performed steadily.」

「For regional products, in addition to seasonal limited-edition products using ingredients at their seasonal peak, such as “Hamburger Steak Made with New Onions from Shirako, Chiba” and “Hamburger Steak Made with Onions from the Foothills of Mount Tsukuba, Ibaraki,” we launched new products including “Hamburger Steak Made with Maruso Onions, a Specialty of Sogabe, Kameoka, Kyoto” and “Soup Made with Maruso Onions, a Specialty of Sogabe, Kameoka, Kyoto,” receiving favourable reviews. As a result, sales of regional products reached 214.4% of the level in the same period of the previous year.」

「During the current fiscal year, regional products, including “Hamburger Steak Made with New Onions from Shirako, Chiba” and our regional bamboo shoot rice series, have grown steadily.」

「For regional products, we worked with producers and government in communities across Japan to strengthen products using local ingredients and seasonal produce, launching numerous regional products, including regional hamburger, regional chestnut rice and regional bamboo shoot rice series. As a result, sales of regional products were 213.3% of the level in the same period of the previous year.」

「In particular, for chestnut rice, we proposed a tasting comparison featuring products that brought out the distinct flavours of chestnuts from Kyotamba, Kyoto Prefecture; Kasama, Ibaraki Prefecture; Hidaka, Saitama Prefecture; Narita and Ichihara, Chiba Prefecture; Yamagata, Gifu Prefecture; and Yamae, Kumamoto Prefecture, receiving favourable reviews.」

「Following the “Hamburger Made with New Onions from Shirako, Chiba Prefecture,” the “Hamburger Made with Onions from the Foothills of Mount Tsukuba in Ibaraki” was well received at mass retailers, driving a substantial increase in sales from the previous year. In April, we also launched limited-time bamboo shoot rice products at department stores and premium supermarkets nationwide, made from bamboo shoots harvested in Otaki, Chiba Prefecture, Kyotamba, Kyoto Prefecture, and Karatsu, Saga Prefecture, and processed within 2 days of harvesting. From September, we began selling chestnut rice products from 6 regions at department stores and other outlets: Kyotamba in Kyoto Prefecture, Kasama in Ibaraki Prefecture, Hidaka in Saitama Prefecture, Narita in Chiba Prefecture, Yamagata in Gifu Prefecture, and Yamae Village in Kumamoto Prefecture. As a result, sales were 194.4% of the level in the same period of the previous year.」

「Regional products 10,933 0.4 25,411 1.0 14,477 232.4」

「For regional products, we worked with communities across Japan, including Shirako and Otaki in Chiba Prefecture, Kyotamba in Kyoto Prefecture and Obu in Aichi Prefecture, as well as the Goto Islands in Nagasaki Prefecture. Producers, government and retailers worked together to make timely use of freshly harvested seasonal ingredients, producing flavorful products based on additive-free cooking and selling them at department stores, specialty retailers, roadside stations and regional supermarkets. As a result, sales of regional products increased ¥58 million from the previous fiscal year.」

「Regional products 2,478 0.0 54,867 0.7 52,388 －」

「For regional products, we worked with 14 regions across Japan, including Shirako and Otaki, Chiba Prefecture; Kyotamba, Kyoto Prefecture; Obu, Aichi Prefecture; and the Goto Islands, Nagasaki Prefecture. Producers, local authorities and retailers worked together to make timely use of freshly harvested seasonal ingredients, and sold products that brought out their natural flavours, based on additive-free cooking, through department stores, roadside markets and local supermarkets.」

「Based on our additive-free cooking, we sold products featuring local ingredients under the theme of “Local and Seasonal,” including “Kyotamba Bamboo Shoot Rice,” a rice seasoning mix, and “Hamburger Steak Made with New Onions from Shirako, Chiba,” receiving favourable reviews.」

「Building on our strength in additive-free cooking, we developed products using local ingredients under the theme of “local communities and seasonal produce.” We sold these products at roadside stations in the regions and department stores in the Tokyo metropolitan area, among other outlets, and implemented initiatives involving local government in various areas.」

「As a new business model centered on local communities and seasonal produce, we implemented in Otsuki, Yamanashi Prefecture, an initiative involving local government that uses local ingredients to create products and sells them in the same region. After commercializing a product called “Hamburger Stuffed with Otsuki Onions,” we sold it across Yamanashi Prefecture, where it was well received.」

「As a new challenge, we developed a business model involving local government that uses local ingredients to create products and sells them in the same region. During the current fiscal year, we implemented the model in Otsuki, Yamanashi Prefecture, commercializing a product called “Hamburger Stuffed with Otsuki Onions” and selling it across Yamanashi Prefecture, where it was well received. In Chiba Prefecture, we also began working with manufacturers in the prefecture to commercialize products using local specialties and ingredients and sell them at roadside stations and other outlets.」