Product Assortment and Sales-Floor Management Tailored to Customer Needs by Region and Store

「ポッカサッポロフード＆ビバレッジ株式会社との店頭・SNSコラボにより関連売場を展開し、夏季需要の取り込みを推進・情報をひろめる。」

「We focused on the 55th anniversary campaign for Ishii Chicken Hamburg and promotions through the consumer cooperative channel, communicating the product's value for all dining occasions, not only packed lunches.」

「For processed meat products, we rolled out sales activities and promotional initiatives tailored to customer needs and dining occasions in each region and distribution channel. We also communicated the value of our core product, Ishii's Obento-kun Meatballs, which marked its 50th anniversary since its launch in 1974, through tie-in initiatives with characters and celebrities.」

「For children, we implemented established seasonal campaigns addressing demand for packed lunches during extended school holidays, including for after-school care and club activities, thereby securing and revitalizing shelf space. For adults, we implemented the “Meatball Izakaya” campaign and worked to develop new dining-table demand in addition to demand for packed lunches. In addition, sales of processed meat products such as our core meatballs increased as various private-label products continued to perform steadily.」

「For meatballs in particular, we secured and revitalized shelf space through various initiatives, including the “Meatballs 50th Anniversary Appreciation Extra-Large Set,” commemorating the 50th anniversary of their launch in 2024, and the Spring Packed Lunch Festival campaign.」

「For processed meat products such as our core meatballs, in addition to sales activities suited to the season and timing, we secured and revitalized shelf space through initiatives including the “Ishii Meatballs × Atsuko Ono, Singing Sister: Cooking Support Campaign.” Sales also increased as various private-label products continued to perform steadily.」

「We focused on changes in summer demand for packed lunches, which had previously been difficult, and conducted sales activities highlighting the need for packed lunches among children during extended school holidays, including for after-school care and club activities, as well as growing demand among adults in response to soaring consumer-goods prices. As a result, we were able to secure and revitalize shelf space even as selling prices rose following price revisions for some products implemented last October.」

「After the price revisions, we rolled out initiatives marking the 20th anniversary of curry meatballs and sales activities suited to the season and timing, while thoroughly implementing communication initiatives for customers who had continued to purchase our products.」

「Against this backdrop, demand for packed lunches recovered as school events and other activities that had tended to be curtailed due to the impact of COVID-19 resumed. We secured shelf space through sales activities suited to the season and timing. In addition, initiatives marking the 20th anniversary of curry meatballs further boosted solid demand for meatballs, resulting in sales of processed meat products, including our core meatballs and chicken soboro, reaching 106.7% of the same period of the previous year.」

「Demand for packed lunches recovered as school events and other activities that had tended to be curtailed due to the impact of COVID-19 resumed. In addition, we raised selling prices following revisions to shipment prices and secured shelf space through sales activities suited to the season and timing, resulting in higher sales of our core meatball products.」

「For processed meat products, sales of the core meatball range's national-brand products were broadly unchanged from the previous year as a result of store activities centered on proposals for recipe variations.」

「For staple products such as processed meat products, we focused on winter meal proposals, but difficult conditions have continued.」

「For processed meat products, sales of the core meatball range's private-label products declined by approximately 1%, while store activities for national-brand products centered on proposals for recipe variations, leaving sales broadly unchanged from the previous year.」

「For processed meat products, including our core meatball range, we focused on basic activities for national-brand products, such as increasing store visits and expanding shelf space for best-selling products. We also communicated the origin and freshness of the ingredients, the simplicity of the ingredients used and the use of additive-free cooking, while conducting customer analysis by store and making meal suggestions suited to dining occasions beyond packed lunches. As a result, sales increased.」

「Although low-priced private-label products in processed meat declined slightly, the company’s national-brand meatballs gained new customers and increased usage frequency among existing customers by proposing menus and product assortments by store and household, based on additive-free cooking.」

「For national-brand products, we focused on basic activities such as increasing store visits and expanding shelf space for best-selling products. We also communicated the origin and freshness of the ingredients, the simplicity of the ingredients used and the use of additive-free cooking, while conducting customer analysis by store and making meal suggestions suited to different dining occasions. As a result, sales increased.」

「The core meatball products performed well, as the Company identified customer needs by region and store and thoroughly managed in-store displays, including product assortment.」