Review of Advertising, Events and Publicity Activities to Attract New Fans
First written in FY2018. 14 of 17 entries say "Advanced", first in FY2019. Latest entry: FY2026.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In the mail-order category, factory tours and tasting events for core fans led to an increase in new orders and repeat customers.」
The company held factory tours and tasting events for core fans, leading to increases in new orders and repeat customers. - 2026-05-14AdvancedEarnings presentation
「収穫体験及び工場見学をセットで開催し「農と食卓をつなぐ」体験を提供。」
地域商品販売と収穫体験・工場見学を組み合わせ、顧客接点を具体化した。 - FY2026-H1AdvancedAnnual report
「We are actively promoting initiatives that combine the enjoyment of good food in daily life with disaster preparedness, including holding disaster-preparedness events that combine disaster-readiness and outdoor experiences.」
The company held events combining disaster preparedness with everyday food experiences, promoting awareness of shelf-stable products and creating customer touchpoints. - FY2025AdvancedAnnual report
「With the 80th anniversary of our founding as a central theme, we will actively hold events such as factory tours and fan festivals at each plant to create opportunities for our fans and employees to interact.」
Centered on the 80th anniversary of its founding, the company is expanding initiatives for interaction between fans and employees through factory tours, fan festivals and other events, while advancing efforts to enhance brand value and attract new fans. - FY2025-H1AdvancedAnnual report
「In addition to implementing action plans that contribute to sales promotion, we are actively taking various measures, including resuming factory tours and holding fan events, with the aim of increasing opportunities for communication with customers.」
In addition to resuming factory tours, the company held fan events and continued to expand measures to increase customer touchpoints and opportunities for communication. - FY2024AdvancedAnnual report
「Since the previous fiscal year, we have fully resumed factory tours at each of our plants for the first time in 4 years, with the aim of creating opportunities for our fans and employees to interact. We will continue to strengthen mutual communication between all employees and customers, while further enhancing brand management, including efforts to attract new fans and improve brand value.」
The company fully resumed factory tours at each plant for the first time in 4 years, advancing measures to strengthen mutual communication among fans, employees and customers. - FY2024-Q3AdvancedAnnual report
「Even in the third quarter under review, one year after the price revisions for some products implemented in October last year, sales remained strong, supported by proactive sales activities and loyal fans.」
Sales remained strong one year after the price revisions, supported by proactive sales activities and loyal fans. - FY2024-Q2AdvancedAnnual report
「Sales of regional products increased, supported by efforts to expand the number of new stores carrying the products, promote their introduction through proposals alongside flagship products, and engage with fans by participating in regional exchange events, centered on a hamburger series using seasonal ingredients from each region.」
The company implemented fan communication initiatives, including participation in local community events, to support the expansion of sales of regional products. - FY2023-Q3AdvancedAnnual report
「We thoroughly implemented communication initiatives for customers who had continued to purchase our products. In addition, by reiterating the value propositions we had built up, including additive-free cooking, carefully selected ingredients, and food safety and security, we were supported by loyal fans even after the price revisions,」
The company thoroughly communicated with existing customers after the price revisions and put specific fan-retention measures in place by reiterating its traditional value propositions. - FY2021AdvancedAnnual report
「With tasting sales unavailable during the COVID-19 pandemic, we strengthened sales through online channels such as our e-commerce site and through consumer cooperative channels, rather than relying on existing distribution, while actively conducting advertising tailored to each region. As a result, sales increased.」
With tasting sales restricted, the company adopted a sales approach combining regional advertising, online sales through e-commerce sites and other channels, and consumer cooperative channels, leading to higher sales of regional products and prepared foods. - FY2021-Q2AdvancedAnnual report
「Meanwhile, for regional products such as the regional hamburger series, we combined region-specific advertising with sales activities to stimulate interest in local ingredients, enabling sales to exceed the previous year’s level even though promotional tasting sales were not possible.」
With events and tasting sales restricted, the company used advertising tailored to each region to stimulate interest in local ingredients, leading to higher sales of regional products. - FY2021-Q1AdvancedAnnual report
「For regional products such as the regional hamburger series, we combined region-specific advertising with sales activities to stimulate interest in local ingredients, enabling sales to exceed the previous year’s level even though promotional tasting sales were not possible.」
With conventional events and tasting sales subject to restrictions, the company used advertising tailored to each region to stimulate interest in local ingredients and reported that products outperformed the previous year. - FY2020RestatedAnnual report
「In addition, we strengthened initiatives to enhance our new brand value in various regions. As a result, selling, general and administrative expenses increased, partly due to higher branding costs.」
The company continued and strengthened initiatives to enhance new brand value in local communities, which was also reflected in higher expenses through increased branding costs. - FY2020-Q3RestatedAnnual report
「We also strengthened initiatives to enhance our new brand value in various regions. As a result, selling, general and administrative expenses increased, partly due to higher branding costs.」
The company continued and strengthened initiatives to enhance new brand value in local communities, which was also reflected in higher expenses through increased branding costs. - FY2020-Q2AdvancedAnnual report
「We also strengthened initiatives to enhance our new brand value in various regions. As a result, selling, general and administrative expenses increased, partly due to higher branding costs.」
The company strengthened initiatives to enhance brand value in local communities, which was reflected in higher selling, general and administrative expenses through increased branding costs. - FY2019AdvancedAnnual report
「In our public relations activities, under the theme of building a fan base and communicating with fans, we further strengthened and continued initiatives including press conferences, closer media relationships, train advertising, social media communications and event participation.」
In addition to reviewing advertising, events and publicity, the company expanded its activities to include train advertising, social media communications and closer media relationships, strengthening communication with fans. - FY2018First statedAnnual report
「In our public relations activities, we comprehensively reviewed our existing advertising to attract new fans, participated in events attended by people with a strong interest in food, and focused on communicating our initiatives centered on local products and seasonal ingredients, making use of the quality of the ingredients through additive-free cooking. We also carried out publicity activities for local initiatives, including holding press conferences together with producers and local government authorities.」
The company has, for the first time, identified public relations measures to create new fans, including a comprehensive review of advertising, participation in food-related events and press conferences, as a standalone theme.