Direct-to-consumer business model of the Direct Marketing Division
First written in FY2019. 7 of 10 entries say "Advanced", first in FY2022. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「To promote a fan-based approach, we will strengthen two-way communication with fans through cooking classes, local event marketing, collaborations with other companies, SNS and community management on our own fan site. We will also deepen connections with fans and promote brand penetration by holding live events and taking other measures.」
The company defined its direct-to-consumer model as two-way customer engagement combining cooking classes, local events, collaborations, SNS, its own fan site and live events. - FY2024AdvancedAnnual report
「At directly operated stores for the PIETRO A DAY brand, which includes the soup category, we continued experience-based marketing that directly communicates the taste of the products to customers through soup tastings and café menus, as well as opening limited-time pop-up stores.」
The company continued to define and develop its direct-to-consumer model as experience-based marketing through tastings, café menus and limited-time pop-ups at directly operated stores. - FY2024-Q3RestatedAnnual report
「In addition, in direct-to-consumer sales, we revamped our own e-commerce site to make it more appealing to customers, while actively opening stores on major online marketplaces, strengthening e-commerce sales particularly in the frozen foods and soup categories.」
The company continues its direct-to-consumer sales model through a revamp of its own e-commerce site, listings on major e-commerce marketplaces and strengthened e-commerce sales of frozen products and soups. - FY2024-Q2AdvancedAnnual report
「In addition, in direct-to-consumer sales, we revamped our own e-commerce site to make it more appealing to customers, while actively opening stores on major online marketplaces, strengthening e-commerce sales particularly in the frozen foods and soup categories.」
The company defined its direct-to-consumer sales model as strengthening e-commerce through a revamp of its own e-commerce site, listings on major e-commerce marketplaces and expanded e-commerce sales of frozen products and soups. - FY2024-Q1AdvancedAnnual report
「In addition to ordinary gift sales, the company strengthened e-commerce sales in its direct-to-consumer business by opening stores on online platforms, through its app and on new e-commerce marketplaces, among other initiatives.」
The company defined its direct-to-consumer sales model as strengthening e-commerce by combining an online store, app and new e-commerce marketplaces. - FY2023-Q3AdvancedAnnual report
「In addition to ordinary gift sales, the company strengthened e-commerce sales through its own website and app and other marketplace platforms, while also pursuing new initiatives including subscription deliveries of frozen products and customer acquisition through two-way product presentations using live commerce.」
The company defined its direct-to-consumer business model as interactive customer acquisition through its own website, app and marketplace-based e-commerce, subscription deliveries of frozen products and live commerce. - FY2023-Q1AdvancedAnnual report
「We will also seek to further increase awareness of the soup brand through new store openings and use of the app.」
The company outlined a policy of using an app, in addition to opening new stores, to increase brand awareness as part of its efforts to expand points of contact with direct customers. - FY2022AdvancedAnnual report
「We will strengthen experiential brand marketing strategies that communicate our appeal directly: “restaurant and directly operated shop marketing,” through which customers can handle products directly at restaurants and directly operated shops; “event marketing,” through cooking classes and events in various regions to familiarise customers with the taste of our products; and “area marketing,” which involves opening 3 to 5 stores annually, mainly in areas where we have no presence, to strengthen our communications capabilities.」
The company defined its direct-to-consumer business model as experience-based brand marketing combining directly operated shops, restaurants, cooking classes, local events and the opening of 3 to 5 stores per year. - FY2021ReframedAnnual report
「To integrate the customer bases of the food and restaurant businesses, we also began developing a members-only social networking site for Pietro fans and a shared app, and will continue to pursue fan-based management in the Pietro style.」
The company developed its direct-to-consumer business model into fan-based management centered on a members-only social networking site and shared app. - FY2019First statedAnnual report
「We newly established the Direct Marketing Division as a business that creates new value for the Pietro brand through the crossover between the food and restaurant businesses and promotes a new business model, including providing products and services directly to customers.」
The company established a new organization spanning the food and restaurant businesses to provide products and services directly to customers.