Improving Bridal Venue Visits, Conversion Rates and Average Spend per Wedding
First written in FY2020-Q3. 13 of 14 entries say "Advanced", first in FY2021-Q3. Latest entry: 2026-08-13.
The whole theme swung hardest in 2024: 1 of 7 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- 2026-08-13AdvancedResults presentation
「Bridal sales increased as spending per wedding rose following stronger proposals for food and beverage services and ancillary products.」
Stronger proposals for food and beverage services and ancillary products increased spending per wedding and bridal sales. - FY2026-H1AdvancedAnnual report
「In addition to measures encouraging larger numbers of invitees, the number of attendees per wedding increased, while measures to raise food and beverage spend per person proved effective. As a result, average spend per wedding rose, and sales exceeded both the same period of the previous year and the original plan.」
Regarding efforts to improve wedding tours, bookings and average spend per wedding, measures to increase the number of invitees and raise food and beverage spend per person lifted average spend per wedding, and sales exceeded both the same period of the previous year and the plan. - FY2024-Q3AdvancedAnnual report
「To secure more wedding bookings for the next fiscal year, the company is pursuing initiatives including strengthening weekday tours, making effective use of outsourced staff, and beginning to systematize the process from identifying needs through pre-visit questionnaires to proposing wedding plans as new measures to increase bookings and average spend.」
In addition to weekday tours and the use of outsourced staff, the company began systematizing the process from pre-visit questionnaires to wedding-plan proposals, and is working to strengthen bookings for weddings in the next fiscal year. - FY2024-Q2AdvancedAnnual report
「Measures to increase average spend, including new initiatives unique to Hiramatsu Weddings addressing diversifying customer needs, highly original new products drawing on local characteristics, and ancillary services tailored to the needs of attending family members and guests, proved effective, with sales exceeding both the plan and the same period of the previous year.」
Measures to increase average spend on weddings, including new products and ancillary services for family members and guests, led sales to exceed both the plan and the same period of the previous year. - FY2023AdvancedAnnual report
「As a result of strengthening its digital marketing strategy and in-house training to improve conversion rates, both the number of new tours and the number of bookings progressed steadily and exceeded the previous year.」
Strengthening digital marketing and in-house training drove the number of new tours and bookings above the previous year. To address smaller wedding parties, the company also pursued higher average spend through proposals and new products. - FY2023-Q3AdvancedAnnual report
「To strengthen its ability to propose personalized weddings, the company improved its listening and proposal capabilities and strengthened product knowledge, thereby increasing customer satisfaction and average spend per person.」
As measures to improve bridal profitability, the company strengthened its listening and proposal capabilities and product knowledge, thereby increasing customer satisfaction and average spend per person. - FY2023-Q2AdvancedAnnual report
「To strengthen its ability to propose personalized weddings, the company improved its listening and proposal capabilities and strengthened product knowledge, thereby increasing customer satisfaction and average spend, and」
As measures to improve bridal profitability, the company improved its listening and proposal capabilities and strengthened product knowledge, thereby increasing customer satisfaction and average spend. - FY2023-Q1AdvancedAnnual report
「In the restaurant business, the company revised weekend seating capacity and table layouts to levels close to those before COVID-19, maximizing customer traffic during peak periods. As a result, lunch and dinner sales exceeded the levels recorded in the fiscal year ended March 2019, before COVID-19.」
To improve restaurant profitability, the company maximized peak-period customer traffic by revising weekend seating capacity and table layouts, and lunch and dinner sales exceeded the levels of the fiscal year ended March 2019. - FY2022AdvancedAnnual report
「In new-customer acquisition, the establishment of a dedicated digital marketing team has begun to produce steady results in improving the booking rate. In addition, efforts to strengthen sales capabilities through staff training, a focus during the current fiscal year, have progressed, and the conversion rate exceeded the target.」
The establishment of a dedicated digital marketing team and staff training led to an improved wedding booking rate and a conversion rate above the target. - FY2022-Q2AdvancedAnnual report
「In new-customer acquisition, the company also established a dedicated digital marketing team, which has begun to produce steady results in improving the booking rate, and has strengthened sales activities with the post-COVID period in mind.」
The company established a dedicated digital marketing team to acquire new bridal customers, and disclosed that results had begun to emerge in improving the booking rate. - FY2022-Q1AdvancedAnnual report
「In new-customer acquisition, the company has maintained the number of tours at a certain level while strategically controlling advertising expenditure, and has also strengthened sales activities with the post-COVID period in mind.」
For wedding tours, the company maintained the number of tours at a certain level while strategically managing advertising expenditure, and strengthened sales activities with the post-COVID period in mind. - FY2021AdvancedAnnual report
「The wedding business at the restaurants faced difficult conditions across the industry, as events and large-group dining remained restricted and ceremonies were postponed or partly canceled. However, the conversion rate reached a record 42% for the fiscal year in March, enabling the company to secure new contracts for the next fiscal year.」
In addition to adapting weddings to new lifestyles, the company began rolling out Hiramatsu Concierges offering customer-specific proposals, resulting in a 42% conversion rate and the acquisition of contracts for the next fiscal year. - FY2021-Q3AdvancedAnnual report
「As new initiatives to win wedding bookings during the COVID-19 pandemic, the company has held bridal fairs online and created wedding styles suited to new lifestyles through detailed, one-on-one planning.」
In addition to existing measures to improve the number of wedding tours, conversion rates and average spend per wedding, the company advanced the creation of new wedding styles through online bridal fairs and individual planning. - FY2020-Q3First statedAnnual report
「As measures to improve the profitability of its bridal business, the company is promoting initiatives to increase the number of tours, improve conversion rates and raise average spend per wedding. To improve conversion rates, it is developing the sales methods of high-performing sales staff into a standardized methodology, holding training sessions and developing sales staff.」
To improve bridal profitability, the company presented a policy of pursuing measures targeting the number of tours, conversion rates and average spend per wedding, including ROI analysis of advertising channels, standardization of sales methods and training sessions, and stronger branding and marketing.