Strengthening Sales and Marketing Operations to Respond to Changing Customer Needs
First written in FY2020-Q2. 11 of 16 entries say "Advanced", first in FY2020-Q3. Latest entry: FY2025-H1.
The whole theme swung hardest in 2020: 8 of 27 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2025-H1RestatedAnnual report
「Excluding adjustments for intercompany transactions with consolidated subsidiaries, revenue was ¥246 million, up 45.0% year on year, and operating profit was ¥99 million, up 286.4%. In addition, management fees for operating a hotel, which began on 1 July 2024, have been recorded as other revenue from the current interim consolidated accounting period.」
In other businesses, including online sales, the Company began recording hotel operating management fees, and revenue and operating profit before intercompany transaction adjustments exceeded the prior-year period. - FY2024-Q2RestatedAnnual report
「Online sales remained firm, centered on premium products such as premium Champagne sets and wine sets from France's two most renowned wine regions, Bordeaux and Burgundy.」
Online sales remained firm, centered on premium Champagne and high-priced wine sets. - FY2023RestatedAnnual report
「While the number of visitors to restaurants and hotels recovered after restrictions on activities were lifted, online wine sales stalled. However, sales remained firm, centered on premium products, including the special 40th-anniversary wine set, premium Champagne sets and wine sales events held in collaboration with a long-established, prestigious wine-glass brand.」
Online wine sales stalled, but commemorative and premium sets and collaborative sales events supported sales. - FY2023-Q3Online sales stalled, while special sets and tasting events drove high-priced salesAnnual report
「While the number of visitors to restaurants and hotels recovered after restrictions on activities were lifted, online wine sales stalled. However, sales of the special 40th-anniversary wine set, premium Champagne sets and high-priced red wines toward year-end remained firm. At wine sales events held in collaboration with a long-established, prestigious wine-glass brand, sommeliers explained wines directly to customers and offered tastings. The events were well received, resulting in higher sales during the event periods as well as sales of high-priced wines.」
Online wine sales stalled after restrictions on activities were lifted, but commemorative and premium wine sets and collaborative sales events led to higher sales and sales of high-priced wines. - FY2023-Q2AdvancedAnnual report
「Online wine sales, which had performed well during the COVID-19 pandemic, temporarily stalled when restrictions on activities related to COVID-19 were lifted, but remained firm, including sales of a special wine set commemorating the Company's 40th anniversary that exceeded expectations in volume. At wine sales events held in collaboration with a long-established, prestigious wine-glass brand, sommeliers explained wines directly to customers and offered tastings. The events were well received, resulting in higher sales during the event periods as well as sales of high-priced wines.」
In outside sales, the 40th-anniversary commemorative wine set sold in volumes exceeding expectations, while collaborative sales events with a wine-glass brand also led to higher sales and sales of high-priced wines. - FY2023-Q1AdvancedAnnual report
「At wine sales events held several times as offline gatherings associated with online sales, sommeliers explained wines directly to customers and offered tastings. The events were well received, resulting not only in higher sales during the event periods but also in sales of high-priced wines.」
For online wine sales, the Company held several sales events combining explanations and tastings by sommeliers, resulting in higher sales and sales of high-priced wines. - FY2022AdvancedAnnual report
「Building on the strength of its restaurant brands, the Company will continue to secure revenue in new business areas and accelerate revenue diversification by expanding takeaway and delivery menus for the post-COVID era and developing menus through partnerships under the supervision of each restaurant's chef.」
In outside sales, initiatives advanced to expand takeaway and delivery menus, develop products under chef supervision through partnerships, and diversify revenue. - FY2022-Q3AdvancedAnnual report
「To overcome this situation, the Group continues to communicate closely with its partner financial institutions toward an early normalization of transactions, while strengthening and rigorously implementing the “Hiramatsu Standard (the Company's proprietary hygiene management and safety measures)” in its operations. This enables customers to use the Company's restaurants and hotels with confidence even during the COVID-19 pandemic, while the Company is implementing measures to generate revenue during the pandemic, including actively proposing non-alcoholic beverages and strengthening web sales.」
The Company implemented active proposals for non-alcoholic beverages and strengthened web sales as measures to generate revenue during the infectious-disease pandemic. - FY2022-Q2AdvancedAnnual report
「Going forward, the Company will promote the development of a business portfolio for the post-COVID era by nurturing outside sales, including takeaway and delivery, as its fourth pillar.」
The Company clarified its policy of developing outside sales, including takeaway and delivery, as its fourth business pillar and building its business portfolio. - FY2022-Q1AdvancedAnnual report
「To establish a business structure capable of hedging the impact of the spread of COVID-19, the Company will strengthen its new business area, outside sales, as its fourth pillar after restaurants, bridal services and hotels. In addition to developing new products for the outside-sales business, such as sweets, pasta sauces and boxed meals, and establishing a production structure through OEM, the Company will develop sales channels including takeaway and delivery, e-commerce, shop-in-shop sales at department stores and corporate sales.」
The Company positioned its outside-sales business as its fourth pillar after restaurants, bridal services and hotels, and expanded its revenue-diversification initiatives to new products, OEM, the production structure, takeaway, delivery, e-commerce, department stores and corporate sales. - FY2021AdvancedAnnual report
「To establish a business structure capable of hedging the impact of the spread of COVID-19, the Company will strengthen its new business area, outside sales, as its fourth pillar after restaurants, bridal services and hotels. In addition to developing new products for the outside-sales business, such as sweets, pasta sauces and boxed meals, and establishing a production structure through OEM, the Company will develop sales channels including takeaway and delivery, e-commerce, shop-in-shop sales at department stores and corporate sales.」
The response to customer needs and revenue diversification expanded into a policy of making outside sales the fourth business pillar, developing new products and OEM, establishing a production structure, and developing sales channels through e-commerce, department stores and corporate sales. - FY2021-Q3AdvancedAnnual report
「To overcome this situation, the Group is working to diversify revenue by complying with the “Hiramatsu Standard (the Company's proprietary hygiene management and safety measures)” and creating an environment in which customers can use each establishment with confidence, while strengthening web sales and takeaway services.」
Strengthening the sales and marketing structure expanded into revenue diversification through web sales, takeaway, delivery, premium products and online wine sales. - FY2021-Q2AdvancedAnnual report
「In current new-business development, the Company will actively pursue orders for the next fiscal year, including by proposing weddings incorporating new formats designed to address COVID-19.」
In response to changing customer needs, the Company proposed weddings incorporating new formats suited to the infectious-disease environment, making its approach to securing orders for the next fiscal year more specific. - FY2021-Q1AdvancedAnnual report
「Meanwhile, as part of its response to the new lifestyle, the Company launched takeaway services, which have been well received, and will continue to actively pursue entry into new business areas. As time spent at home increased because of restrictions on going out, the Company also worked to strengthen online wine sales in response to changes in lifestyles.」
In response to the new lifestyle and changing customer needs, the Company launched takeaway services and strengthened online wine sales. - FY2020-Q3AdvancedAnnual report
「To address these developments, we are working to establish an operating structure for the hotel business and have begun reviewing our hotel sales strategy, including strengthening online sales to individual customers overseas and reforming sales through refreshed offerings.」
The scope of the response to changing customer needs expanded beyond restaurants to hotels, and the Company began building its hotel business structure, developing web sales for overseas individual customers, renewing its products, and reviewing its sales strategy. - FY2020-Q2First statedAnnual report
「Revenue declined year on year, mainly because the development of the Company's internal sales structure to respond to changing customer needs was delayed, and revenue declined at 4 stores following closures and transfers carried out in the previous consolidated fiscal year. Based on these developments, and also taking into account the hotels scheduled to open in Kyoto and Karuizawa, the Company aims to improve performance by hiring several people with experience in the hotel industry, strengthening its marketing and sales structure, and shifting its web sales initiatives.」
The Company recognized delays in developing its sales structure and sales strategy in response to changing customer needs, and announced for the first time a policy of pursuing improvement through multiple hires with hotel-industry experience, stronger marketing and sales structures, and a shift in web sales initiatives.