Steady growth in corporate demand for parties and business entertainment
First written in FY2018-Q1. 3 of 15 entries say "Advanced", first in FY2024-Q2. Latest entry: FY2025-H1.
3 other companies' latest entry also says "Advanced".
- FY2025-H1AdvancedAnnual report
「Revenue at existing locations exceeded both the plan and the same period of the previous year, due in part to an increase in large parties held by jewelry manufacturers and brand companies.」
Demand from jewelry manufacturers and brand companies for large parties increased, and revenue at existing locations exceeded both the plan and the same period of the previous year. - FY2024-Q3AdvancedAnnual report
「In party operations, revenue substantially exceeded both the plan and the same period of the previous year as we actively hosted company-organized parties, including the “Autumn Harvest Festival” and events featuring chefs from overseas partner brands visiting Japan, and captured corporate party demand from companies and premium brands by strengthening corporate sales.」
Company-organized events, events featuring chefs from overseas partner brands visiting Japan and stronger corporate sales enabled us to capture corporate party demand from companies, premium brands and others, driving revenue substantially above both the plan and the same period of the previous year. - FY2024-Q2AdvancedAnnual report
「In party operations, revenue substantially exceeded both the plan and the same period of the previous year due to the active hosting of company-organized parties, including events featuring chefs from overseas partner brands visiting Japan for the first time in 3 years following the lifting of travel restrictions, as well as an increase in the number of attendees at corporate parties, which had become smaller, resulting in higher party average prices. We are further strengthening corporate sales ahead of the busy season from autumn through the year-end and New Year period.」
Events featuring chefs from overseas partner brands visiting Japan and company-organized parties were resumed and held, while higher attendance and average prices for corporate parties drove revenue substantially above both the plan and the same period of the previous year. - FY2024-Q1Increase in inquiries about large parties and stronger corporate salesAnnual report
「As inquiries about large parties and other events have increased ahead of the busy season from this autumn through the year-end and New Year period, we will strengthen our corporate sales structure.」
Inquiries about large parties and other events increased, and a policy was presented to strengthen the corporate sales structure from this autumn through the year-end and New Year period. - FY2023Demand for large parties not yet recoveredAnnual report
「The environment surrounding dining out is approaching pre-COVID levels, except for some large-party demand, including weddings.」
Overall demand for dining out recovered, but some large-party demand, including weddings, had not returned to pre-COVID levels. - FY2023-Q3Party demand not yet recovered, but company-hosted initiatives drove higher revenueAnnual report
「Although party demand had not fully recovered compared with three fiscal years earlier, before the impact of COVID-19, revenue substantially exceeded the same period of the previous year due to the active hosting of company-organized parties.」
Party demand had not returned to pre-COVID levels, but revenue increased substantially year on year due to the active hosting of company-organized parties. - FY2023-Q2Party demand recovering but still below pre-COVID levelsAnnual report
「Although party demand had not fully recovered compared with three fiscal years earlier, before the impact of COVID-19, revenue substantially exceeded the same period of the previous year due to the active hosting of company-organized parties and an increase in large parties.」
Revenue increased substantially year on year due to the increase in large parties and the active hosting of company-organized parties, but demand had not returned to pre-COVID levels. - FY2023-Q1Corporate party demand trending toward recoveryAnnual report
「Although party operations had not recovered to pre-COVID levels, revenue increased substantially from the same period of the previous year as restrictions on the number of people per group were eased, company-hosted parties trended higher, and large parties gradually increased due to thorough safety measures.」
Company-hosted parties and large parties gradually increased, resulting in a substantial year-on-year increase in revenue. However, revenue remained below pre-COVID levels. - FY2022Specific measures to strengthen corporate salesAnnual report
「We will seek an early recovery in performance by strengthening corporate sales for party use, where demand recovery has been slow, and by increasing repeat guests through further improvements at existing locations that enhance the value of the customer experience.」
A policy was presented to strengthen corporate sales in response to the slow recovery in party demand, while enhancing the customer experience at existing locations and increasing repeat guests. - FY2022-Q3Toward establishing a corporate sales structureAnnual report
「Going forward, we will seek to maximize revenue by establishing a corporate sales structure and strengthening sales activities for party use, where demand recovery has been slow, while also rolling out a company-wide winter promotion featuring truffles from mid-January through the end of February.」
In light of the slow recovery in demand for party use, a policy of strengthening sales activities by establishing a corporate sales structure was presented. - FY2021-Q3Continued restraint on large parties and partial recovery in revenueAnnual report
「Although restraint on large parties continued amid the ongoing impact of the spread of COVID-19, positive evaluations of the strengthened “Hiramatsu Standard,” our proprietary safety standards, provided support, and restaurant revenue performed steadily.」
While restraint on large parties continued, restaurant revenue showed some recovery, supported by positive evaluations of the Hiramatsu Standard and product and sales initiatives. - FY2021-Q2Partial recovery in corporate demand coexisted with constraints on wedding demandAnnual report
「In September, some locations began receiving more inquiries about corporate meals and small parties, with inquiries exceeding those in the same period of the previous year.」
After corporate entertainment and party demand had fallen sharply due to COVID-19, an increase in inquiries about corporate meals and small parties was reported at some locations in September. - FY2021-Q1WorsenedAnnual report
「Even after the state of emergency was lifted, the challenging environment continued, with people refraining from parties and other events and corporate entertaining, weddings being postponed, and reservations restricted by seating arrangements designed to maintain social distancing.」
Corporate demand, including parties and business entertainment, had previously been increasing, but continued self-restraint and booking restrictions made the demand environment for the restaurant business even more difficult. - FY2020Corporate demand changed from growth to cancellationsAnnual report
「Due to requests to refrain from going out and to cancel events to prevent the spread of COVID-19, many weddings were postponed and numerous cancellations occurred, including parties and corporate entertainment.」
Numerous cancellations occurred in party and corporate entertainment demand, previously described as a source of steady growth, due to the impact of COVID-19. - FY2018-Q1First statedAnnual report
「Steady growth in corporate demand, including parties and business entertainment, continuing from the end of the previous fiscal year」
It was confirmed for the first time as an independent theme that steady growth in corporate demand, including parties and business entertainment, had become a driver of higher restaurant revenue.