Attracting Affluent Foreign Customers and Globalization
First written in FY2017. 8 of 10 entries say "Advanced", first in FY2018. Latest entry: FY2026.
5 other companies' latest entry also says "Raised".
- FY2026RaisedAnnual report
「Regarding overseas expansion, we will fully pursue international expansion of our brands, primarily in East Asia, including Taiwan, Hong Kong and Thailand, using a range of market-entry models, including partnerships and alliances with leading local companies.」
The scope of initiatives expanded from the previous focus on attracting inbound demand to overseas brand expansion in Taiwan, Hong Kong and Thailand, including market entry through partnerships and alliances with local companies. - FY2025-H1AdvancedAnnual report
「The Michelin Guide 2024 awarded “Michelin Keys,” a new hotel rating introduced for the first time in Asia, to 108 properties, including 5 of our hotels, each listed with 1 Michelin Key. There have already been cases of inbound visitors coming after confirming that the Michelin Key had been awarded, and the award is expected to contribute to attracting inbound demand going forward.」
The Company’s 5 hotels were listed with 1 Michelin Key, and cases were reported of inbound visitors coming after confirming the rating. The potential for leveraging hotel ratings to attract affluent international travelers and inbound demand was indicated. - FY2024-Q3AdvancedAnnual report
「As part of continued efforts to strengthen inbound demand, in addition to participating in ILTM AP (International Luxury Travel Market Asia-Pacific, a business event serving affluent travelers from around the world) held in Singapore in June, we continued expanding overseas OTAs (Online Travel Agencies) and strengthening promotional activities. As a result, inbound revenue increased significantly, by 247.6% year on year. At Kyoto Hotel, where inbound demand is being strengthened in particular, inbound guests accounted for half of the monthly room bookings, and utilization continued to grow steadily.」
The Company continued participating in ILTM AP, expanding overseas OTAs and strengthening promotional activities, resulting in a 247.6% year-on-year increase in inbound revenue. At Kyoto Hotel, inbound guests accounted for half of the monthly room bookings. - FY2024-Q2AdvancedAnnual report
「As part of efforts to strengthen inbound demand, in addition to participating in ILTM AP (International Luxury Travel Market Asia-Pacific, a business event serving affluent travelers from around the world) held in Singapore in June, we continued expanding overseas OTAs (Online Travel Agencies) and strengthening promotional activities. As a result, inbound revenue increased 455.8% year on year. At hotels targeting inbound demand, particularly in Kyoto, inbound guests accounted for half of the monthly room bookings, marking the beginning of steady growth in utilization.」
The Company proceeded with participation in ILTM AP, expansion of overseas OTAs and stronger promotional activities, resulting in a 455.8% year-on-year increase in inbound revenue. At the target hotels, particularly in Kyoto, inbound guests accounted for half of the monthly room bookings. - FY2024-Q1AdvancedAnnual report
「During the period, inbound reservations accounted for 19.0% on average across all hotels, with Kyoto at 44.1% and Sengokuhara at 23.4%, continuing their upward trends. In June, we also strengthened sales activities to attract inbound demand, including participation in ILTM AP (International Luxury Travel Market Asia-Pacific, a business event serving affluent travelers from around the world) held in Singapore.」
Inbound reservations accounted for 19.0% on average across all hotels, 44.1% in Kyoto and 23.4% in Sengokuhara, and activities to attract affluent international travelers were strengthened, including participation in ILTM AP. - FY2023-Q2AdvancedAnnual report
「We are also promoting inbound tourism initiatives, including participation in ILTM AP (International Luxury Travel Market Asia-Pacific, a business event serving affluent travelers from around the world) held in Singapore, and reservations by affluent international travelers have recently begun to move, particularly in Kyoto.」
It was stated that the Company participated in ILTM AP in Singapore as an inbound tourism initiative, and that reservations by affluent international travelers had begun to increase, particularly in Kyoto. - FY2020-Q3AdvancedAnnual report
「To address these developments, we are working to establish an operating structure for the hotel business and have begun reviewing our hotel sales strategy, including strengthening online sales to individual customers overseas and reforming sales through refreshed offerings.」
To attract individual international customers, the Company began strengthening online sales to individuals overseas and refreshing its offerings. - FY2019AdvancedAnnual report
「THE HIRAMATSU HOTELS & RESORTS Ginoza has begun initiatives aimed at establishing its brand as the flagship hotel of a “private resort hotel for extended stays” pursuing high added value in cuisine, service and accommodation, including expanding sales channels and launching an inbound tourism enhancement team, with future expansion strategies also in view.」
Ginoza was positioned as the flagship property of a private resort hotel for extended stays, and initiatives were launched to expand sales channels and establish an inbound tourism enhancement team. - FY2018AdvancedAnnual report
「As the number of international travelers visiting Japan has increased, inquiries from overseas media and agents have risen at each of the Group’s hotels, and stays by affluent international travelers have gradually increased. In light of these developments, we are actively disseminating information to affluent international travelers through overseas media and other channels, while expanding menus in our hotels and restaurants to support 3 languages—English, Chinese and Korean—and increasing the number of staff who speak foreign languages.」
The increase in inquiries from overseas media and agents and in stays by affluent international travelers was reported, along with progress in information dissemination, 3-language support and the expansion of foreign-language staff. - FY2017First statedAnnual report
「In light of these developments, we are actively disseminating information to affluent international travelers through overseas media and other channels, while expanding menus in our hotels and restaurants to support 3 languages—English, Chinese and Korean—and increasing the number of staff who speak foreign languages.」
Initiatives aimed at expanding the customer base among affluent international travelers first appeared, including disseminating information through overseas media, supporting 3 languages—English, Chinese and Korean—and expanding foreign-language staff.