Accelerating franchise and licensing expansion in Japan and overseas
First written in FY2025. 9 of 15 entries say "Advanced", first in 2026-04-14. Latest entry: 2026-10-28.
No other company in this theme has enough history to compare yet.
- FY2027-H1AdvancedAnnual report
「For its overseas expansion, the Company made preparations to expand Yamashita Honki Udon overseas through a joint venture established in Thailand. On 10 September 2026, after the interim accounting period, it opened its first overseas store in Bangkok, Thailand, and is also considering the rollout of additional stores.」
Preparations for the overseas expansion of Yamashita Honki Udon through the Thai joint venture progressed, and the first overseas store opened in Bangkok on 10 September 2026. - FY2026ReframedAnnual report
「We had developed Ikkakuya franchises in Thailand and Malaysia, but withdrew from both markets during the fiscal year ending February 2026. In October 2025, we signed an agreement to establish a jointly funded joint venture to operate and manage Yamashita Honki Udon brand stores in Thailand, and established the local company in March 2026.」
The company withdrew from the Ikkakuya franchise businesses in Thailand and Malaysia, while shifting its international expansion model in Thailand to a joint venture for Yamashita Honki Udon. - FY2026-H1Net decrease in franchise storesAnnual report
「Meanwhile, the only new franchise opening was a Yamashita Honki Udon store. Closures comprised 1 Ikkakuya store, 2 Nikuzushi stores and 1 Sute Meshi store operated under a management contract.」
Although a new Yamashita Honki Udon franchise store opened, 1 Ikkakuya store and 2 Nikuzushi stores closed, reducing the number of franchise stores from 31 at the end of the previous fiscal year to 30. - FY2025First statedAnnual report
「We plan to develop stores under our own brands overseas, including in Asian countries, using two approaches: (1) a franchise model in which we recruit franchisees ourselves, and (2) a licensing model in which stores are opened through business alliances with overseas companies, manufacturers and others.」
At period-end, there were 24 domestic franchise companies operating 31 stores, while overseas operations comprised 2 stores in Malaysia and 1 in Thailand. The company is also recruiting franchisees for Yamashita Honki Udon in addition to Ikkakuya, Ichiryu and Nikuzushi.