Retention Marketing Using Apps, Social Media and Other Media
First written in FY2025. 7 of 10 entries say "Advanced", first in FY2026-H1. Latest entry: 2026-10-28.
The whole theme swung hardest in 2020: 4 of 48 companies on the "Worse" side.
39 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「The Company also worked to attract new customer segments and encourage repeat visits through collaborations with popular characters and anime series, as well as various campaigns.」
The Company continued collaborations with popular characters and anime series and various campaigns, aiming to attract new customers and encourage repeat visits. - FY2026AdvancedAnnual report
「We continued to hold brand-specific monthly fairs, “Ikkakuya Day” and “Udon Day,” offering key products at special prices. In particular, to address the decline in foot traffic around station-front stores during the extreme heat, we actively held campaigns such as customer appreciation festivals and anniversary festivals.」
The company conducted monthly fairs, customer appreciation and anniversary festivals, and promotions combining app coupons and stamps with social media and traditional media. - FY2026-H1AdvancedAnnual report
「In August, Ikkakuya held a collaboration with the television anime “Ramen Akaneko,” based on a popular manga. To commemorate our listing, “Ikkaku Senkin ‘Kabu’ Ramen,” sold for a limited period from mid-July to early September, was also featured on daytime television programs and elsewhere. These new products and collaborations are increasingly being shared through the media and social media.」
The company implemented specific promotional initiatives, including an anime collaboration, a listing commemorative product and media and social media coverage. - FY2025First statedAnnual report
「As of the end of February 2025, downloads of our smartphone app had exceeded 580,000. Going forward, we will use promotional notifications through the app and its stamp function, which accumulates stamps each time it is used, to increase the number of visitors.」
The company uses app coupons and points, X and Instagram, press releases and television together to encourage existing customers to return and attract new customers. The Ikkakuya app has exceeded 440,000 downloads.