Corporate Branding and Raising Brand Awareness
First written in FY2025. 8 of 9 entries say "Advanced", first in FY2026-H1. Latest entry: 2026-10-09.
The whole theme swung hardest in 2020: 4 of 33 companies on the "Worse" side.
24 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「From September onward, we have pursued initiatives to raise awareness and acquire new customers, including increasing events, encouraging more active social media posting, expanding sales channels, revamping food and beverage menus, adding options, increasing media exposure and launching digital marketing initiatives.」
The company developed specific initiatives to raise awareness and acquire customers centered on its outdoor resort facilities, combining events, social media, sales channels, food and beverage menus, media exposure and digital marketing. - FY2026-H1AdvancedAnnual report
「The company strengthened activities related to raising awareness and acquiring customers through the creation of new added value, and focused on expanding the scale of its business.」
The company advanced specific brand-strengthening initiatives combining the creation of added value, raising awareness and customer acquisition, starting with the opening of an outdoor resort and renovations of existing hotels. It also stated that the hotels as a whole fell short of plan. - FY2025First statedAnnual report
「The company began corporate branding initiatives from a medium- to long-term perspective, including strengthening collaborations with well-known companies and content providers, enhancing the local focus of its businesses and promoting use of the various services provided by the Group.」
Beyond individual hotel promotions, the company newly identified raising awareness of the Group as a whole and building its brand through partnerships with well-known companies and content providers as priorities.