Improving Unit-Style Hotel Operating Efficiency and Digital Advertising

「In light of these conditions, the company strengthened its system for collecting information on events over the medium to long term, developed agile sales initiatives based on demand forecasts while addressing customers’ desire to limit transportation and lodging costs, and worked to maximize revenue opportunities.」

「In light of these circumstances, we are strengthening our system for collecting information on events over the medium to long term. While responding to customer needs to keep transportation and accommodation costs down, we are working to make sales controls based on demand forecasts more sophisticated and responsive, thereby maximizing revenue opportunities.」

「We also expanded revenue management, which had previously focused mainly on business hotels, to unit-style hotels and strengthened our sales strategy. As a result, ADR at Tokyo Ariake BAY HOTEL reached a record high since its opening, and business conditions followed a recovery trend in the second half.」

「We are strengthening the collection of information on events from a medium- to long-term perspective, while responding to customer needs to control travel and accommodation costs by working to strengthen sales controls based on demand forecasts.」

「In character-content collaborations, we launched the first phase of the "Room Collaboration" project in June 2023 to celebrate the 50th anniversary of Monchhichi, a popular character supported by a broad range of age groups in Japan and overseas, and will begin sales of the second phase in late December. We will continue working to capture demand beyond accommodation by strengthening the facilities' functions not only for lodging demand but also for merchandise sales, events and gatherings for fans.」

「As part of its hotel group brand strategy, the company signed a season sponsorship agreement with the professional basketball club Altiri Chiba in February 2023. In addition to the promotional effect of increasing awareness of its hotels through sports support, the company worked to expand the number of customers by selling accommodation plans that included tickets to games. It also launched a Room Collaboration project on 30 June to commemorate the 50th anniversary of the popular character Monchhichi, which is supported by a broad range of age groups. The company will continue expanding demand not only for accommodation but also for merchandise sales and venues where fans can gather.」

「The company will continue expanding demand not only for accommodation but also for merchandise sales and venues where fans can gather, including through collaborations with smartphone app games.」

「The company will continue expanding demand not only for accommodation but also for merchandise sales and venues where fans can gather, including through collaborations with smartphone app games.」

「The company continued collaboration projects with media content, including a collaboration with a smartphone app game at Akihabara BAY HOTEL from July, and will continue expanding demand not only for accommodation but also for merchandise sales and venues where fans can gather.」

「The company continued collaboration projects with media content, including simultaneous collaborations with 2 smartphone app game titles at Akihabara BAY HOTEL in May. At BAY HOTEL Tokyo Hamamatsucho, it also held the second joint collaboration project with the popular content Kaeru no Pickles and Tokyo Tower, following the well-received first project in February. The company will continue expanding demand not only for accommodation but also for merchandise sales and venues where fans can gather.」

「The company continued collaboration projects with media content at Akihabara BAY HOTEL, including smartphone app games. In January 2022, it also began selling accommodation plans with limited-edition character merchandise and related booking products at BAY HOTEL Tokyo Hamamatsucho, further expanding demand beyond accommodation to merchandise sales and venues for fans to gather.」

「The company continued collaboration projects with media content at Akihabara BAY HOTEL, including smartphone app games. In January 2022, it also began selling accommodation plans with limited-edition character merchandise and related booking products at BAY HOTEL Tokyo Hamamatsucho, further expanding demand beyond accommodation to merchandise sales and venues for fans to gather.」

「The company worked to thoroughly prevent COVID-19 infections and provide safe accommodation services at each facility. During the Tokyo Olympics, the facilities were used as accommodation by companies involved in operations, and the company continued conducting collaboration projects with media content.」

「Akihabara BAY HOTEL resumed operations on 12 May under an operating policy centered on collaboration projects with various media content.」

「At facilities that had resumed operations, the company actively offered collaboration projects, including unit rooms decorated with popular smartphone game characters and plans with accommodation benefits. The collaboration projects performed steadily.」

「The company continued focusing on collaboration projects with media content such as games, anime and stage productions, including collaborations with a total of 16 titles during the current fiscal year, to attract new accommodation demand.」

「The unit-style hotel facilities are working to provide affordable and comfortable accommodation in central urban areas. During the Rugby World Cup, they attracted many foreign tourists, particularly from Europe. The company also launched a prepayment service for guests booking through its own website and is pursuing initiatives to improve profitability by increasing the proportion of direct sales.」

「The unit-style hotel facilities are working to provide affordable and comfortable accommodation in central urban areas. In addition to addressing diversifying payment needs by introducing a payment service using a smartphone app and launching a prepayment service for guests booking through the company’s own website, the company is pursuing initiatives to improve profitability by increasing the proportion of direct sales. It is also focusing on collaboration projects with media content such as games, anime and stage productions to attract new accommodation demand, including collaborations involving 5 works at 4 facilities in August.」

「The company is strengthening partnerships with overseas OTA websites and working to attract visitors to Japan, while also addressing diversifying payment needs by launching a prepayment service for guests booking accommodation through its own website.」

「Since the previous consolidated fiscal year, the company has strengthened partnerships with overseas OTA websites and worked to attract visitors to Japan to further increase awareness. It has also addressed diversifying payment needs by launching a prepayment service for guests booking accommodation through its own website.」

「The company has continued collaboration projects with content closely suited to accommodation, including games, anime and stage productions. The initiatives have been featured in various media outlets and at exhibitions and have generated considerable public response. The company will continue promoting the appeal of experiences beyond accommodation to differentiate its facilities from those of other companies.」

「The company continued collaborating with high-profile content, including games, anime and stage productions, to differentiate its facilities from competitors and create demand for experiences. These initiatives generated substantial public response, including coverage in various media outlets.」

「The company strengthened efforts to attract visitors to Japan by expanding its distribution channels through overseas booking websites. As a result, the number of overseas guests increased, particularly during the cherry blossom season, and the company continued developing accommodation plans in collaboration with various game content.」

「The company increased the number of guests, particularly from Southeast Asia, by actively advertising to foreign travelers and signing contracts with popular overseas booking websites to expand its distribution channels.」

「More than a year after opening, the facilities attracted more repeat customers as awareness increased. Active advertising targeting foreign travelers since the end of the previous fiscal year also increased the number of guests, particularly from East Asia. In addition, accommodation plans linked to events featuring other companies’ media content sold out on the day of launch. Along with increases in revenue and occupancy rates, earnings also improved.」

「Since the end of the previous fiscal year, the company has actively conducted advertising and promotional activities targeting foreign travelers through social media, video-sharing services and tourism websites. As a result, revenue and occupancy rates have continued to increase substantially year on year, and the company will continue working to improve segment earnings by strengthening its marketing activities.」

「Following the launch of active advertising and promotional activities through websites and video-sharing services targeting foreign travelers, occupancy rates and revenue have both increased substantially year on year since January.」

「The company is reviewing some operating processes and pursuing cost reductions, while also strengthening initiatives to increase revenue, including actively conducting advertising and promotional activities through social media and video-sharing services.」