Aggressive advertising, including television commercials

「Revenue increased 3.2% year on year as a result of effective promotional initiatives including television commercials and point rewards.」

「In addition, through promotions linking and ST, based on its platform strategy, with physical stores, and the rollout of collaborative products with popular characters and popular staff members, the number of and ST members, the common loyalty program for its e-commerce and physical stores, increased by 2 million from the end of the previous period to 21.7 million, while the number of active members was 7.8 million.」

「Revenue increased 2.9% year on year as a result of the diverse product offerings under its multibrand, mult company strategy and promotions including television commercials and loyalty-point rebates.」

「The company offered products aligned with trends, developed hit products and conducted promotions including television commercials and loyalty-point rebates, resulting in a 6.1% year-on-year increase in revenue.」

「The company continuously implemented customer-acquisition initiatives, including promotions linking its own e-commerce business, dot st, with physical stores and collaborative products with companies and popular characters,」

「As part of its digital strategy, the company continuously implemented promotional initiatives linking its own e-commerce business, dot st, with physical stores, as well as customer-acquisition initiatives such as collaborative products with popular artists and characters,」

「As part of its digital strategy, the company advanced promotions such as the dot st festival, linking television commercials for its own e-commerce business, dot st, with physical stores, sales of collaborative products with popular artists and other companies, and expansion of its product lineup through the handling of products from other companies,」

「As part of its digital strategy, the company advanced promotions linking its own e-commerce business, dot st, with physical stores, sales of collaborative products with popular characters and other companies, and expansion of its product lineup through the handling of products from other companies,」

「Revenue increased 16.9% year on year as a result of product offerings aligned with trends, the development of hit products, and promotions including television commercials and point rewards.」

「The company implemented initiatives to drive traffic, including television commercials, aimed at raising awareness of its own e-commerce business, dot st,」

「The company implemented initiatives to drive traffic, including television commercials, aimed at raising awareness of its own e-commerce business, dot st,」

「The company implemented initiatives to drive traffic, including television commercials, aimed at raising awareness of its own e-commerce business, dot st,」

「In e-commerce sales, the company continued to grow revenue, up 8.1% year on year, by actively promoting its own e-commerce platform, Dot Esty, through television commercials and other initiatives to attract customers.」

「In addition to the disappearance of the benefit from rent reductions on stores in the previous fiscal year, advertising was increased to raise awareness of the company’s own e-commerce business, among other factors, resulting in a 7.4% increase. However, driven by the increase in revenue, the SG&A ratio improved by 4.5 percentage points year on year to 54.1%, and the company secured an operating profit.」

「Selling, general and administrative expenses increased as personnel expenses and store rents, which had been contained in the previous fiscal year due to store closures and reduced operating hours, rose, while advertising expenses and other costs related to strengthening the company’s own e-commerce business also increased. However, the increase in revenue improved the SG&A ratio by 12.0 percentage points year on year to 55.5%, securing an operating profit margin of 1.3%.」

「SG&A expenses decreased ¥2,333 million year on year, due to restrained promotional expenses, lower rent resulting from the reduction of unprofitable stores, and the completion in the second quarter of the previous fiscal year of goodwill amortization associated with the consolidation of Trinity Arts Co., Ltd. (now the Company) as a subsidiary.」

「Selling, general and administrative expenses decreased by ¥2,023 million year on year, mainly because advertising expenses declined as e-commerce promotional expenses were restrained and amortization of goodwill related to the consolidation of 株式会社トリニティアーツ (now the Company) as a subsidiary ended in the second quarter of the previous fiscal year. As a result, the SG&A ratio was 49.6% (down 3.8 percentage points year on year) and the operating margin was 6.6% (up 6.1 percentage points year on year).」

「Selling, general and administrative expenses decreased by ¥582 million year on year, mainly because advertising expenses declined as e-commerce promotional expenses were restrained and amortization of goodwill related to the consolidation of 株式会社トリニティアーツ (now the Company) as a subsidiary ended in the second quarter of the previous fiscal year. As a result, the SG&A ratio was 49.1% (down 5.9 percentage points year on year) and the operating margin was 9.3% (up 6.8 percentage points year on year).」

「Advertising expenses 7,728 8,176」

「Selling, general and administrative expenses declined only slightly year on year, as the absence of the head-office relocation costs incurred in the previous year was offset by active advertising, including television commercials, higher e-commerce promotional expenses and higher delivery unit costs. As a result, the SG&A ratio was 53.4% (up 1.2 percentage points year on year) and the operating margin was 0.5% (down 3.0 percentage points year on year).」

「Selling, general and administrative expenses resulted in an SG&A ratio of 52.0% (up 3.0 percentage points year on year) and an operating margin of 2.2% (down 5.1 percentage points year on year), partly because of increased advertising for the core brands, the cost of relocating the Tokyo head office, and costs associated with developing and retiring systems infrastructure for future growth.」

「Selling, general and administrative expenses resulted in an SG&A ratio of 52.0% (up 2.4 percentage points year on year) and an operating margin of 3.7% (down 4.5 percentage points year on year), partly because of increased advertising for the core brands, system development and costs associated with relocating the Tokyo head office.」

「Selling, general and administrative expenses resulted in an SG&A ratio of 52.0% (up 1.5 percentage points year on year) and an operating margin of 7.4% (down 3.4 percentage points year on year), partly because of the effects of aggressive advertising, including television commercials, and costs associated with relocating the Tokyo head office.」

「Business progressed broadly in line with the plan, including the rollout of aggressive advertising such as television commercials.」