Expanding Sales by Improving Product Development and Sales Capabilities

「Domestic sales in the apparel and general merchandise businesses increased 3.2% year on year. Demand for casual fashion remained firm, while agile deployment of trend-responsive products, diverse product offerings under the multi-brand, multi-company strategy, and promotional measures including TV commercials and loyalty-point rewards proved effective.」

「Based on the Medium-Term Management Plan 2030, our group has worked to create synergies among group companies centered on our proprietary e-commerce platform, and ST, and strengthen collaboration with external partners, with the aim of evolving it into a “Play fashion! platformer.”」

「Sales increased 4.0% year on year as a result of the diverse product offering under the multi-brand, multi-company strategy and promotions including TV commercials and point rewards. The four-month contribution from the net addition of the Today's Special and GEORGE'S brands, which joined the Group through M&A in July 2024, and the net contribution from Karrimor International Co., Ltd., which joined the Group in April 2025, also supported growth.」

「In the apparel and general merchandise businesses, domestic sales increased 2.9% year on year. Although cool temperatures in April delayed the start of summer apparel sales, demand for casual fashion remained firm. Results also benefited from diverse product offerings under the multi-brand, multi-company strategy, promotions including TV commercials and loyalty-point rewards, and the net addition of the Today's Special and GEORGE'S brands, which joined the Group through M&A in July of the previous year.」

「Domestic sales in the apparel and miscellaneous goods business were affected by weather throughout the year, including low temperatures in early spring, extreme heat in summer, and late-summer heat and heavy snow in autumn and winter. However, demand for going out and consumption of casual fashion remained solid, and the rollout of trend-responsive products, development of hit products and promotions including TV commercials and point rewards resulted in a 6.1% year-on-year increase in sales.」

「Domestic sales in the apparel and general merchandise business were affected by low temperatures in March and typhoons during the summer, but weather conditions were generally favorable. In addition to firm demand for going out and casual fashion, trend-responsive product offerings, the development of hit products, and promotions including TV commercials and point rewards resulted in an 8.0% year-on-year increase in sales.」

「Domestic sales in the apparel and miscellaneous goods business increased 7.1% year on year. Although sales temporarily slowed because of low temperatures in March, favorable weather thereafter, solid demand for going out and casual fashion, trend-responsive product launches, development of hit products, and promotions including TV commercials and point rewards supported growth.」

「Domestic sales in the apparel and general merchandise businesses increased 11.5% year on year, supported by favorable external conditions, adaptation to climate changes including extreme heat and warm winters, trend-responsive product offerings, the development of hit products, price reviews through enhanced value-added features, and promotions including TV commercials and loyalty-point rewards.」

「Domestic sales in the apparel and miscellaneous goods business increased 12.7% year on year, supported by the continued increase in opportunities to go out and the shift toward casual fashion, as well as adaptation to weather changes such as late summer heat and warm winters, the rollout of trend-responsive products, development of hit products, and efforts to increase added value and review product prices.」

「Domestic sales in the apparel and miscellaneous goods business increased 16.0% year on year, supported by the continued increase in opportunities to go out and the shift toward casual fashion, as well as the rollout of products aligned with seasonal trends, development of hit products, and efforts to increase added value and review product prices.」

「Domestic sales in the apparel and miscellaneous goods business increased 16.9% year on year, supported by solid demand for casual fashion, rising temperatures and increased demand for going out, as well as the rollout of products aligned with trends, development of hit products, and promotions including TV commercials and point rewards.」

「Domestic sales in the apparel and general merchandise businesses increased 14.3% year on year as a result of the easing of store operating restrictions compared with the previous fiscal year, favorable weather during the spring/summer season, product offerings responding to increased demand for outings, the development of hit products, and promotional measures including TV commercials and loyalty-point rewards.」

「Domestic sales in the apparel and general merchandise businesses increased 15.7% year on year, supported by the continued easing of operating restrictions at stores, favorable weather and strong sales of spring/summer merchandise, product offerings responding to increased demand for outings, and promotional measures including TV commercials and loyalty-point rewards. As part of its digital strategy, the company conducted customer-acquisition initiatives including TV commercials to raise awareness of its own e-commerce site, Dot ST. The number of members increased by 900,000 from the end of the previous fiscal year to 14.5 million. E-commerce sales growth moderated to 3.3% year on year as demand at physical stores recovered.」

「Domestic sales in the apparel and general merchandise businesses increased 20.2% year on year, supported by an improved store operating environment as the impact of COVID-19 diminished, strong sales of spring/summer merchandise as temperatures rose, product offerings responding to increased demand for outings after restrictions were eased, and promotional measures including TV commercials and loyalty-point rewards. As part of its digital strategy, the company conducted customer-acquisition initiatives including TV commercials to raise awareness of its own e-commerce site, Dot ST. The number of members of the company's own e-commerce site increased by 500,000 from the end of the previous fiscal year to 14.1 million, but e-commerce sales increased only 0.9% year on year as demand at physical stores recovered.」

「In the third quarter, sales struggled in the first half because the state of emergency remained in effect and temperatures were higher than usual, but sales of autumn/winter merchandise recovered in the second half as temperatures fell and demand for outings recovered. Compared with the third quarter of the previous year, sales remained at a slightly higher level, partly because the previous year's period was one in which the impact of COVID-19 had subsided. E-commerce sales continued to grow, increasing 8.1% year on year following active promotional measures, including TV commercials, to strengthen efforts to attract customers to the company's own e-commerce site, Dot ST.」

「Domestic sales for the cumulative first 2 quarters were ¥86,673 million, an increase of 15.6% year on year. However, second-quarter sales were slightly below the year-earlier level because of the expansion and prolongation of the areas subject to the state of emergency and priority preventive measures, unstable weather including prolonged rain, and the absence of the “revenge spending” seen in the previous year. E-commerce sales continued to grow, increasing 8.3% year on year, supported by continued efforts to attract customers to the company's own e-commerce site, Dot ST, and the continued firm performance of BUZZWIT Co., a subsidiary operating e-commerce-only brands.」

「Unlike the previous year, when all 1,248 domestic physical stores were closed for approximately 2 weeks from 25 April, only 345 stores were closed as of 25 April this year. As the operating environment for stores improved, domestic sales increased 41.2% year on year, driven mainly by the recovery in store sales. Meanwhile, e-commerce sales increased 5.6% year on year, supported by continued efforts to attract customers to the company's own e-commerce site, Dot ST, and the continued firm performance of BUZZWIT Co., a subsidiary operating e-commerce-only brands.」

「Domestic sales declined 19.0% year on year as the spread of COVID-19 led to calls for people to refrain from going out, while store closures and reduced operating hours at commercial facilities caused a substantial decline in store traffic. All domestic physical stores were closed for approximately 2 weeks from late April, after which they gradually resumed operations by region following the lifting of the state of emergency. Although the impact of reduced demand for outings continued, domestic physical-store sales improved month by month and recovered significantly in the third quarter as temperatures fell and demand for outings recovered. However, consumer spending remained uncertain, with store traffic again declining in late November as concerns about a resurgence of infections grew. Meanwhile, e-commerce sales increased sharply by 23.8% year on year, supported by stronger efforts to attract customers to the company's own e-commerce site, Dot ST, in response to reduced demand for outings and the continued firm performance of BUZZWIT Co., a subsidiary operating e-commerce-only brands.」

「Domestic sales declined 27.1% year on year as the spread of COVID-19 led to calls for people to refrain from going out, while store closures and reduced operating hours at commercial facilities caused a substantial decline in store traffic. E-commerce sales increased sharply by 25.2% year on year, partly reflecting the rebound from the suspension of the company's own e-commerce site, Dot ST, after 8 August of the previous year, as well as stronger efforts to attract customers to the site in response to reduced demand for outings and the continued firm performance of BUZZWIT Co., a subsidiary operating e-commerce-only brands.」

「Domestic sales declined 42.2% year on year as the spread of COVID-19 led to calls for people to refrain from going out, while store closures and reduced operating hours at commercial facilities caused a substantial decline in store traffic. Meanwhile, e-commerce sales increased sharply by 25.7% year on year.」

「Domestic sales increased 2.5% year on year, as sales recovered firmly at core brands such as Global Work and Lowrys Farm, which had struggled in the previous fiscal year, while other brands including niko and ... and Bayflow also generally remained stable, despite some adverse weather conditions.」

「Domestic revenue increased 5.1% year on year as the recovery of core brands such as GLOBAL WORK and LOWRYS FARM, which had struggled in the previous fiscal year, became firmly established, while other brands including niko and ... and BAYFLOW generally performed well.」

「Domestic sales increased 11.7% year on year, as sales recovered at core brands such as Global Work and Lowrys Farm, which had struggled in the previous fiscal year, while niko and ... and the other brands also generally performed well. The recovery of the core brands was attributable to measures including clarifying the core target customer segments, including through rebranding, and reviewing the product lineups.」

「Although domestic sales struggled from April to May because of weak summer merchandise sales, measures including bringing forward the summer sale and the launch of late-summer merchandise, as well as strengthening product capabilities by improving the environment for decision-making and information sharing, proved effective. As a result, sales recovered broadly from June onward and full-year sales were approximately at the previous fiscal year's level. By brand, niko and... remained strong throughout the year, while Global Work and LOWRYS FARM recovered from the autumn/winter season onward, with these core brands driving overall sales.」

「Overseas sales increased 11.6% year on year, but domestic sales declined 1.4%, resulting in a slight 0.6% year-on-year decline in consolidated sales. Overseas sales benefited from the contribution of U.S.-based Velvet, LLC, which was consolidated as a subsidiary in the previous fiscal year, while sales in Hong Kong and China declined because of restructuring in those businesses. In Japan, although summer merchandise sold poorly from April to May at brands other than niko and..., cumulative sales recovered to approximately the year-earlier level as a result of bringing forward the summer sale in June and the recovery of core brands Global Work and LOWRYS FARM during the autumn/winter season.」

「The generally weak domestic sales were attributable in part to poor sales of summer merchandise from April to May at brands other than niko and.... Although sales recovered from June onward after measures including bringing forward the summer sale and the launch of late-summer merchandise, performance also suffered from the midsummer heat in July and unsettled weather caused by torrential rain, leaving the company unable to offset the decline in the first quarter.」

「Overseas revenue increased 44.8%, helped by the contribution from the consolidation of U.S. Velvet, LLC as a subsidiary in the previous fiscal year and the effect of niko and ...'s entry into Taiwan. However, consolidated revenue declined 4.9% year on year as domestic revenue fell 7.5% due to weak performance by brands other than niko and ....」

「To continue creating products selected by customers, we believe it is necessary to improve our product planning capabilities by establishing a system to consolidate and analyze information including not only fashion and materials trends, but also consumer posts on social media, our member data, and consumption trends in stores and through e-commerce.」

「In addition to domestic sales increasing 3.6% year on year on a non-consolidated basis, consolidated sales increased 9.6% year on year, supported by the contribution from the transfer of brand businesses, including PAGEBOY, to Alicia Co., Ltd. in the first quarter and the consolidation of U.S.-based Velvet, LLC as a subsidiary. By brand, domestic sales for niko and..., studio CLIP, and BAYFLOW performed well.」

「In addition to a 4.4% year-on-year increase in domestic sales on a non-consolidated basis, consolidated sales increased 10.3% year on year, supported by the contribution from the transfer of brand businesses, including PAGEBOY, to Alicia Co., Ltd. in the first quarter and the consolidation of U.S.-based Velvet, LLC as a subsidiary. By brand, domestic sales for niko and..., studio CLIP, and BAYFLOW performed well.」

「Sales increased 11.4% year on year for the Group as a whole, partly due to the transfer of the brand businesses, including PAGEBOY, to Alicia Co., Ltd., a consolidated subsidiary. Among the existing brands, Global Work, niko and..., studio CLIP, and BAYFLOW performed well.」

「Sales remained firm, with domestic same-store sales increasing 2.5% year on year and sales for the Group as a whole increasing 1.8%, supported by strong growth in the WEB business. Global Work, niko and..., studio CLIP, and LEPSIM were the main driving brands.」

「Although sales were affected by unsettled weather, including a succession of typhoons, domestic same-store sales increased 2.5% year on year and sales for the Group as a whole increased 1.4%, both remaining firm. Global Work, niko and..., and studio CLIP were the main driving brands.」

「Although sales were affected by the unsettled weather this summer, domestic same-store sales increased 2.3% year on year and sales for the Group as a whole increased 0.7%, both remaining firm. Global Work, niko and..., and LEPSIM were the main driving brands.」

「Sales increased 2.4% year on year, as sales of spring/summer apparel progressed steadily, supported by improvements in product development and sales capabilities as well as favorable weather.」