Optimizing Advertising Spend and SG&A
First written in FY2016. 22 of 35 entries say "Restated". Latest entry: FY2026.
41 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「At the comparison site Hikaku.com, we continued measures including search engine optimization, user interface improvements and enhanced mobile usability.」
The company is reaffirming its existing initiatives to continue search engine optimization, user interface improvements and mobile support. - FY2026-H1RestatedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms.」
The company is reaffirming its existing initiatives to continue search engine optimization, user interface improvements and mobile support. - FY2025RestatedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms.」
The company continues its existing initiatives, including search engine optimization, UI improvements and mobile support, but the decline in traffic is continuing. - FY2025-H1RestatedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms.」
The company is reaffirming its existing initiatives to continue search engine optimization, user interface improvements and improvements to mobile usability. Meanwhile, traffic declined due to the impact of algorithms. - FY2024-Q3RestatedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms.」
The company is reaffirming its existing initiatives to continue search engine optimization, user interface improvements and improvements to mobile usability. Meanwhile, the decline in traffic due to the impact of algorithms is continuing. - FY2024-Q2RestatedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms.」
The company is reaffirming its existing initiatives to continue search engine optimization, user interface improvements and improvements to mobile usability. Meanwhile, traffic declined due to the impact of search engine algorithms. - FY2024-Q1RestatedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing search engines, improving the user interface and mobile usability, but website traffic declined due to the impact of search engine algorithms.」
The company continues its existing initiatives to review the operating and advertising-dependent structure of 比較.com, including search engine optimization, user interface improvements and improvements to mobile usability. - FY2023AdvancedAnnual report
「At the comparison website 『比較.com』, the company continued reviewing its advertising placements, optimizing search engines, improving the user interface and mobile usability, and further enhancing its article content. As a result, revenue from the Internet Media business was ¥38.346 million, up 24.2% from the previous fiscal year, while segment profit was ¥27.771 million, up 60.3%.」
The company continued its existing initiatives involving advertising, search, the UI, mobile support and content. Full-year revenue from the Internet Media business rose 24.2% year on year, while segment profit rose 60.3%. - FY2023-Q3AdvancedAnnual report
「At the comparison website 『比較.com』, the company continued reviewing its advertising placements, optimizing search engines, improving the user interface and mobile usability, and enhancing its content. As a result, revenue from the Internet Media business for the cumulative third quarter was ¥32.239 million, up 54.0% year on year, while segment profit was ¥24.099 million, up 134.0%.」
The company continued its existing initiatives involving advertising, search, the UI, mobile support and content. Revenue from the Internet Media business rose 54.0% year on year, while segment profit rose 134.0%. - FY2023-Q2AdvancedAnnual report
「At the comparison website 『比較.com』, the company continued reviewing its advertising placements, optimizing search engines, improving the user interface and mobile usability, and enhancing its article content. As a result, revenue from the Internet Media business for the cumulative second quarter was ¥18.263 million, up 45.5% year on year, while segment profit was ¥12.792 million, up 135.6%.」
The company continued its existing initiatives involving advertising, search, the UI, mobile support and content. Revenue from the Internet Media business rose 45.5% year on year, while segment profit rose 135.6%. - FY2023-Q1RestatedAnnual report
「At the comparison website 『比較.com』, the company continued reviewing its advertising placements, optimizing search engines, improving the user interface and mobile usability, and further enhancing its article content.」
The company is reaffirming measures to continue reviewing advertising placements, and improving search, the UI, mobile support and article content. - FY2022AdvancedAnnual report
「In the Internet Media business, the company will continue optimizing search engines, improving the user interface and mobile usability at the comparison website 『比較.com』, while providing a broader range of useful information by enhancing content and adding categories, with the aim of making the service useful to more people and increasing revenue.」
In addition to its existing initiatives, the company specified content enhancements and the addition of categories, and developed concrete measures to expand use of 比較.com. - FY2022-Q3RestatedAnnual report
「For the comparison website Kakaku.com, the company continued measures including reviewing advertising placements, optimizing search engines, improving the user interface, and improving mobile usability, and sought to further enhance article content. However, website traffic declined partly because stay-at-home demand for internet services weakened.」
The company continues reviewing advertising placements, optimizing search engines, and improving the UI, mobile support and article content. - FY2022-Q1RestatedAnnual report
「At the comparison website 『比較.com』, the company reduced ineffective advertising while continuing measures including search engine optimization, user interface improvements and improvements to mobile usability.」
The company continues reducing ineffective advertising, optimizing search engines, improving the UI and improving mobile usability. - FY2021RestatedAnnual report
「At the comparison website 『比較.com』, the company reduced ineffective advertising while continuing measures including search engine optimization, user interface improvements and improvements to mobile usability, and worked to enhance its content.」
The company continued reducing ineffective advertising, optimizing search engines, improving the UI, improving mobile usability and enhancing content. - FY2021-Q3RestatedAnnual report
「For the comparison website Kakaku.com, the company continued measures including reviewing advertising placements, optimizing search engines, improving the user interface, and improving mobile usability.」
The company continued reviewing advertising placements, optimizing search engines, improving the user interface and improving mobile usability. These are described as continued existing initiatives, rather than the addition of new measures. - FY2021-Q2AdvancedAnnual report
「At the comparison website 『比較.com』, the company continued reviewing its advertising placements, optimizing search engines, improving the user interface and mobile usability, and creating article content. As a result, revenue from the Internet Media business for the cumulative second quarter was ¥29.248 million, up 130.9% year on year, while segment profit was ¥20.281 million, up 170.9%.」
In addition to its existing initiatives involving advertising, search, the UI and mobile support, the company created article content. Revenue from the Internet Media business rose 130.9% year on year, while segment profit rose 170.9%. - FY2021-Q1AdvancedAnnual report
「For the comparison website Kakaku.com, the company reduced ineffective advertising while continuing measures including search-engine optimization, improvements to the user interface, and improved mobile usability. Website traffic also increased partly because stay-at-home demand for internet services continued.」
As a result of continuing existing initiatives, traffic increased, and revenue from the Internet Media business rose 156.6% year on year, while segment profit rose 231.3%. - FY2020RestatedAnnual report
「At the comparison website 『比較.com』, the company reduced ineffective advertising while continuing measures including search engine optimization, user interface improvements and improvements to mobile usability. Website traffic also increased because stay-at-home demand on the internet rose as people refrained from going out.」
The company states that website traffic increased while it continued reducing ineffective advertising, optimizing search engines, improving the UI and improving mobile usability. - FY2020-Q3AdvancedAnnual report
「At the comparison website 『比較.com』, the company reduced ineffective advertising while continuing measures including search engine optimization, user interface improvements and improvements to mobile usability. Website traffic also increased partly because stay-at-home demand on the internet rose as people refrained from going out. As a result, revenue from the Internet Media business for the cumulative third quarter was ¥24.943 million, up 6.5% year on year, while segment profit was ¥17.003 million, up 79.3%.」
As a result of reducing ineffective advertising while continuing measures including search engine optimization, website traffic increased. Revenue from the Internet Media business rose 6.5% year on year, while segment profit rose 79.3%. - FY2020-Q2AdvancedAnnual report
「At the comparison website 『比較.com』, the company reduced ineffective advertising while continuing measures including search engine optimization, user interface improvements and improvements to mobile usability, resulting in higher website traffic. As a result, revenue from the Internet Media business for the cumulative second quarter was ¥12.667 million, down 21.6% year on year, while segment profit was ¥7.486 million, up 44.6%.」
As a result of reducing ineffective advertising while continuing measures including search engine optimization, website traffic increased. Revenue fell 21.6% year on year, while segment profit increased 44.6%. - FY2020-Q1RestatedAnnual report
「At the comparison website 『比較.com』, changes to search engine algorithms have affected search rankings, but the company implemented measures including search engine optimization, optimization of advertising placements, improvements to the user interface, consolidation and reorganization of services, content rebuilding, and improvements to mobile usability.」
The company continues implementing search engine optimization, optimization of advertising placements, user interface improvements, consolidation and reorganization of services, content rebuilding, and improvements to mobile usability. - FY2019AdvancedAnnual report
「Under these circumstances, the company implemented measures including not only search engine optimization, but also optimization of advertising placements, consolidation and reorganization of the user interface and services, content rebuilding, and improvements to mobile usability.」
In addition to its existing initiatives to optimize advertising placements, improve the user interface, consolidate and reorganize services, and rebuild content, the company implemented search engine optimization and improvements to mobile usability. - FY2019-Q3AdvancedAnnual report
「Under these circumstances, the company implemented measures including not only search engine optimization, but also optimization of advertising placements, consolidation and reorganization of the user interface and services, and content rebuilding.」
In addition to its existing initiatives to optimize advertising placements, improve the user interface, consolidate and reorganize services, and rebuild content, the company implemented search engine optimization as a specific response. - FY2019-Q2RestatedAnnual report
「At the comparison website 『比較.com』, the company continued optimizing advertising placements, consolidating and reorganizing the user interface and services, and rebuilding content, but difficult conditions persist.」
The company continues optimizing advertising placements, improving the user interface, consolidating and reorganizing services, and rebuilding content at 比較.com. - FY2019-Q1RestatedAnnual report
「For the comparison website Kakaku.com, the company has continuously optimized advertising placements and undertaken measures including improving the user interface, consolidating and discontinuing services, and rebuilding content.」
The company has continued to optimize advertising placements, improve the user interface, consolidate and discontinue services, and rebuild content. - FY2018AdvancedAnnual report
「The company also increased the number of listed websites, enabled used products to be displayed, and enhanced its data, thereby improving user convenience and securing segment profit.」
In addition to optimizing advertising placements, the company improved the convenience and profitability of the comparison website by expanding listed websites, displaying used products and enhancing its data. - FY2018-Q3RestatedAnnual report
「At the comparison website 『比較.com』, the company continued implementing sweeping structural reforms, including optimizing advertising placements and rebuilding content, and secured segment profit.」
The company is reaffirming measures to secure segment profit by continuing to optimize advertising placements and rebuild content. - FY2018-Q1RestatedAnnual report
「For the comparison website Kakaku.com, the company has continuously optimized advertising placements and undertaken measures including improving the user interface, consolidating and discontinuing services, and rebuilding content.」
The company continues optimizing advertising placements and reviewing its services and content at 比較.com. - FY2017RestatedAnnual report
「For the comparison website Kakaku.com, the company has continuously optimized advertising placements and undertaken measures including improving the user interface, consolidating and discontinuing services, and rebuilding content.」
The company has continued to optimize advertising placements, improve the user interface, consolidate and discontinue services, and rebuild content. - FY2017-Q1RestatedAnnual report
「In terms of profit, as a result of optimizing advertising placements in the Internet Media business and reviewing selling, general and administrative expenses in both businesses, operating profit was ¥120.189 million, up 23.9% year on year, ordinary profit was ¥120.323 million, up 23.2%, and quarterly net profit was ¥79.420 million, up 28.8%.」
The company reports continued optimization of advertising placements and review of selling, general and administrative expenses, resulting in higher company-wide profit. - FY2016First statedAnnual report
「As a result of optimizing advertising placements in the Internet Media business and reviewing selling, general and administrative expenses in both businesses, segment profit improved in both businesses. Operating profit was ¥414.667 million, up 69.7% from the previous fiscal year, ordinary profit was ¥416.225 million, up 69.0%, and net profit was ¥229.220 million, up 44.8%.」
The company identifies reviewing advertising placements and selling, general and administrative expenses as measures to improve profit.