Increase in Foreign Visitors to Japan and Expansion of the Accommodation Market

「According to a survey by the Japan Tourism Agency, total guest nights in Japan from July 2025 to May 2026 declined by approximately 3.3% year on year, including a decline of approximately 4.2% in guest nights by foreign visitors, indicating that accommodation demand has been somewhat soft.」

「According to the Japan National Tourism Organization, annual international visitor arrivals to Japan in 2025 were approximately 42.68 million, up approximately 15.8% year on year and setting a new record high.」

「According to the Japan National Tourism Organization, total international visitor arrivals to Japan from July 2024 through June 2025 were approximately 40.60 million, up approximately 26.3% year on year and remaining solid.」

「According to a Japan Tourism Agency survey, total guest nights in Japan from July through November 2024 increased approximately 3.6% year on year, while guest nights by foreign visitors increased approximately 25.8%, indicating solid lodging demand. Foreign guest nights accounted for approximately 24.2% of total domestic guest nights during this period, an increase of approximately 4.3% year on year, indicating solid inbound demand. According to the Japan National Tourism Organization, total international visitor arrivals to Japan from July through December 2024 were approximately 19.08 million, up approximately 32.9% year on year. Arrivals during the period were approximately 25% higher than in 2019, setting a new record high.」

「In the lodging and travel industry, which is closely related to our core Application Services business, inbound demand has recovered, while domestic lodging demand and travel spending have remained solid. Although lodging demand has been supported by an increase in international visitors driven by inbound demand, plans for new lodging facilities have remained at a certain level due to labor shortages and rising construction costs, among other factors.」

「According to a Japan Tourism Agency survey, total guest nights in Japan from July 2023 through February 2024 increased approximately 19% year on year, while guest nights by foreign visitors increased approximately 235%, indicating solid lodging demand from both domestic and overseas visitors. Foreign guest nights accounted for approximately 21% of total guest nights from July 2023 through February 2024, up from approximately 8% in the corresponding prior-year period. According to the Japan National Tourism Organization, total international visitor arrivals to Japan from July 2023 through February 2024 were approximately 19.83 million, up approximately 215% year on year and substantially higher than the prior-year level. Total arrivals in the 12 months through February 2024 recovered to approximately 86% of the 2019 level.」

「According to a Japan Tourism Agency survey, total guest nights in Japan from July through November 2023 increased approximately 25% year on year, while guest nights by foreign visitors increased approximately 565%, with the increase in foreign guest nights lifting the overall figure. According to the Japan National Tourism Organization, total international visitor arrivals to Japan from July through December 2023 were approximately 14.35 million, up approximately 332% year on year and substantially higher than the prior-year level. Total arrivals recovered to approximately 79% of the 2019 level.」

「According to a Japan Tourism Agency survey, total guest nights in Japan from July through August 2023 increased approximately 32% year on year, while guest nights by foreign visitors increased approximately 1,375%, with the increase in foreign guest nights lifting the overall figure. According to the Japan National Tourism Organization, total international visitor arrivals to Japan from July through August 2023 were approximately 4.47 million, up approximately 1,323% year on year and substantially higher than the prior-year level.」

「According to the Japan National Tourism Organization, total international visitor arrivals to Japan from July 2022 through June 2023 were approximately 14.03 million, about 2,035% of the prior-year level and substantially higher year on year.」

「According to the Japan National Tourism Organization, total international visitor arrivals to Japan from January through March 2023 were approximately 4.79 million, about 4,661% of the prior-year level and substantially higher year on year. Arrivals were also up approximately 125% from the immediately preceding 3-month period, October through December 2022.」

「The easing of entry restrictions to Japan and the nationwide travel assistance program in Japan began on 11 October 2022, leading to a rapid recovery in travel demand. The increase in visitors from East Asia, including South Korea, Taiwan and Hong Kong, was particularly notable. According to the Japan National Tourism Organization, international visitor arrivals to Japan totaled 1,370,000 in December 2022.」

「According to the Japan Tourism Agency, overall room occupancy at lodging facilities in July and August 2022 was 47.8%* and 50.1%*, respectively, up from 45.3% in June before the seventh wave. In September 2022, further easing of restrictions, including the resumption from 7 September of package tours without tour conductors, led monthly international visitor arrivals to exceed 200,000 for the first time since the spread of COVID-19.」

「Taking various factors into account, we believe that international visitor arrivals to Japan will not recover to pre-pandemic levels until spring 2025 at the earliest.」

「In the lodging and travel industry, which is closely related to the Application Services business, measures under the Act on Special Measures for Pandemic Influenza and New Infectious Diseases were implemented amid the spread of the Omicron variant. According to a Japan Tourism Agency survey, overall room occupancy, which had recovered to an average of 45.2% from October through December 2021, fell again to 34.8% in January 2022 and 34.5%* in February. According to the Japan National Tourism Organization, total international visitor arrivals in January and February 2022 were 34,500, or 64% of the prior-year level.」

「International visitor arrivals remained low. According to the Japan National Tourism Organization, arrivals totaled 22,100 in October 2021, down 19.3% year on year, and 20,700 in November, down 63.5%. From October 2021, measures were taken under certain conditions to ease restrictions on activity after entry and accept new entrants. However, after Japan's first domestic case of the Omicron variant of COVID-19 was confirmed on 30 November 2021, these measures were suspended for the time being as an emergency precaution.」

「Overall room occupancy at lodging facilities remained in the 30% range in July and August 2021, at 38.2% and 35.8%*, respectively. International visitor arrivals to Japan totaled 51,100 in July 2021, up 1,251.1% year on year, and 25,900 in August, up 199.1%. Compared with the corresponding months of 2019, before the spread of COVID-19, arrivals remained low, down 98.3% and 99.0%, respectively.」

「The growth rate of cumulative international visitor arrivals to Japan at the beginning of the fiscal year, in July 2020, was negative 99.9%* year on year, and remained in the high negative-90% range from August 2020 through February 2021. Although arrivals in April and May 2021 increased 273.7% and 501.3%*, respectively, from the corresponding months of the prior year, when the first state of emergency had been declared due to the spread of COVID-19, both months were still in the negative-99% range compared with the corresponding months of 2019, before the spread of the infection. Recovery remains distant and difficult conditions continue.」

「According to a survey by the Japan Tourism Agency, overall room occupancy at lodging facilities began to show signs of recovery, reaching around 40% from October through November 2020 when travel in all regions, including travel to and from Tokyo, was eligible for the Go To Travel campaign. After the campaign was temporarily suspended, however, occupancy remained in the 20% range in January and February 2021, at 23.48% and 26.9%*, respectively.」

「However, following the emergence and spread of new COVID-19 variants overseas in December 2020, quarantine measures were strengthened as part of the Japanese government's border control measures. In Japan, a wave of infections known as the third wave had also spread since November, prompting the nationwide suspension of the Go To Travel campaign from 28 December 2020. On 8 January 2021, a state of emergency was declared in 1 metropolitan area and 3 prefectures. The impact on the domestic economy as a whole, as well as the lodging and travel industry, was a concern.」

「In the lodging and travel industry, which is related to the Application Services business, inbound demand for tourism had been almost completely eliminated due to the impact of COVID-19. Against this backdrop, the Japanese government's Go To Travel campaign began on 22 July 2020.」

「Cumulative international visitor arrivals to Japan during the fiscal year were affected in the first half by a decline in arrivals from South Korea amid changes in Japan–South Korea relations and in the second half by travel restrictions resulting from the spread of COVID-19. Arrivals fell 93% year on year in March 2020 and 99.9% in each month from April through June. Total arrivals for the full year were approximately 19.19 million, representing a sharp year-on-year decline to 60%, and difficult conditions continue.」

「According to the Japan National Tourism Organization, cumulative international visitor arrivals to Japan during the quarter were estimated at approximately 3.939 million, down 51.1% year on year. As travel restrictions were tightened worldwide to prevent the spread of COVID-19, and Japan expanded measures including enhanced quarantine procedures and the invalidation of visas in March 2020, visitor arrivals fell 93.0% year on year.」

「According to the Japan National Tourism Organization, annual international visitor arrivals to Japan in 2019 were estimated at 31.882 million, a record high for every country and region except South Korea. Arrivals from Southeast Asia grew strongly, particularly in the second half of the year, partly due to increased air-seat capacity from new routes and additional flights. Arrivals from Europe, the United States and Australia also increased, particularly during the cherry blossom season and around the Rugby World Cup 2019 Japan tournament.」

「In the lodging and travel industry, which is related to the Application Services business, total international visitor arrivals to Japan fell below the prior-year level in August 2019 for the first time in 11 months, partly due to a slowdown in the South Korean market, which accounts for a large number of visitors. Meanwhile, monthly arrivals from China exceeded 1 million in both July and August 2019, a record high, while markets in Europe, the United States and Australia and Asian markets excluding China also recorded double-digit year-on-year growth. As a result of continued solid performance across many markets, cumulative visitor arrivals during the quarter totaled approximately 7.784 million, up 2.8% year on year.」

「Cumulative international visitor arrivals to Japan during the fiscal year, from July 2018 through June 2019, reached approximately 31.93 million, up 3.5% year on year, partly due to increased air-seat capacity from new routes, additional flights and charter services.」

「According to the Japan National Tourism Organization (JNTO), cumulative international visitor arrivals to Japan from January through March 2019 totaled approximately 8.05 million, up 5.7% year on year. Arrivals are expected to remain on track toward the government's target of 40 million visitors in 2020.」

「According to the Japan National Tourism Organization (JNTO), cumulative international visitor arrivals to Japan in 2018 totaled approximately 31.19 million, up 8.7% year on year, surpassing 30 million for the first time.」

「Cumulative international visitor arrivals to Japan in 2018 reached 21.309 million by August, surpassing 20 million at the fastest pace on record. In September, however, travel demand, particularly from East Asia, stagnated due to Typhoon Jebi and the Hokkaido Eastern Iburi Earthquake. As a result, monthly visitor arrivals fell below the prior-year level for the first time in 5 years and 8 months.」

「Cumulative international visitor arrivals to Japan in the fiscal year reached 30.83 million, up 18% year on year.」

「According to the Japan National Tourism Organization, the cumulative number of international visitors to Japan from January through March 2018 increased 16.5% year on year to 7.618 million. In addition to new and increased air services, increased flights to regional areas such as Tohoku and charter flights in South Korea and Taiwan, which have many repeat visitors to Japan, further supported interest in visiting Japan.」

「According to the Japan National Tourism Organization, the annual number of international visitors to Japan in 2017 increased 19.3% year on year to 28.691 million. According to the Japan Tourism Agency's Consumption Trend Survey for Foreigners Visiting Japan (2017 annual preliminary figures), spending by international visitors increased 17.8% year on year to ¥4.4161 trillion, exceeding ¥4 trillion for the first time.」

「In the accommodation and travel industry, which is related to the application services business, expanded air routes and an increase in cruises to Japan helped the cumulative number of international visitors from January through September reach 21.196 million, exceeding 20 million at the fastest pace on record.」

「The number of international visitors during the fiscal year was 26.08 million, up 16.9% year on year. As a result, accommodation facilities in Tokyo and Osaka, the major cities on the Golden Route popular with international visitors to Japan, recorded high room occupancy rates.」

「According to the Japan National Tourism Organization (JNTO), the number of international visitors to Japan remained solid during the third quarter, reaching 6.53 million, up 13.6% year on year.」

「In the accommodation and travel industry, the number of visitors to Japan increased 21.8% year on year to 24.039 million, setting a new record high, as announced by the Japan National Tourism Organization.」

「Despite the appreciation of the yen and slowing overseas economies, the cumulative number of international visitors to Japan exceeded 20 million from January through 30 October, supported by promotions targeting international visitors, increased frequency and new routes for cruises to Japan, and expanded air routes.」

「The number of inbound travelers from July 2015 through the end of June 2016 reached a record high of 22.3 million, up 27% from the previous year. The government also announced that it would double its target for the number of international visitors to Japan by 2020, when the Tokyo Olympics will be held, to 40 million.」