Concentrating Management Resources on Multilingual SEM for Japanese Companies

「With the spread of generative AI, search and information-gathering behavior is changing significantly. For companies, in addition to conventional search engine optimization, it has become important to establish systems for disseminating information so that their own information is properly understood, cited and mentioned in AI search results. The Group regards this change as a new growth opportunity and is advancing the development of AIO (AI Optimization)-related services and strengthening its delivery structure as part of its marketing support for AI search.」

「As a specific initiative, the company began providing AIO (AI Optimization) consulting services compatible with AI search.」

「The company will pursue a comprehensive marketing strategy covering the overall marketing market, including global marketing for domestic and overseas sales promotion and AI-enabled support, as well as media marketing involving the development and operation of its own websites for fire and earthquake insurance claim support.」

「Through a business alliance with 株式会社オロパス, the company began providing a new service, SEO In-House, using the partner's content SEO tool Pascal. Going forward, it will seek to enhance its product lineup with global marketing as a core offering so that it can capture broad demand in the multilingual field, one of its strengths.」

「Going forward, the company plans to invest management resources on a concentrated basis not only in outbound marketing support and inbound marketing support for major global B2B companies, but also for small and medium-sized companies, while further strengthening and expanding sales of high-value-added overseas SEO consulting services.」

「For its SEO consulting services (overseas SEO), the company began providing a simplified SEO service for small and medium-sized companies alongside its sales activities focused primarily on major companies.」

「Against this backdrop, the Company Group made “recovery in business performance” its top priority. To capture broad demand in its strong multilingual field, it allocated management resources primarily to outbound marketing support for global B2B companies, including overseas expansion and promotion in overseas markets, while strengthening sales activities.」

「特に当社グループの強みである多言語分野で大手グローバル企業向けに付加価値の高い海外向けSEOコンサルティングサービスの販売に注力してまいりました。当社グループのこれまでの豊富な実績から得た経験とノウハウを活かした付加価値の高いサービスを提供することで、新規取引先の獲得は順調に推移いたしました。」

「In Japan, the company will allocate management resources on a priority basis to outbound marketing support for global B2B companies, including overseas expansion and promotions targeting overseas markets, and strengthen sales activities. In particular, it plans to further expand sales of high-value-added overseas SEO consulting services for major global companies in the multilingual field, one of the Group's strengths. Overseas, it will strengthen sales activities for SEM-related products based on expertise developed in Japan for local companies and establish a sales structure capable of contributing to profit.」

「当社の強みである多言語分野で付加価値の高いサービスを提供することで、幅広い需要を取り込むことができるよう、グローバルBtoB企業向けのアウトバウンドマーケティング支援（海外進出、海外市場向けプロモーションなど）の領域へ重点的に経営資源を配分し、営業活動の強化を行っております。」

「現状においては、当社の強みである多言語分野で付加価値の高いサービスを提供することで、幅広い需要を取り込むことができるよう、需要が堅調に増加している官公庁・自治体向けのグローバルプロモーション支援及び、グローバルBtoB企業向けのアウトバウンドマーケティング支援（海外進出、海外市場向けプロモーションなど）の領域へ重点的に経営資源を配分し、営業活動の強化を行っております。」

「The company is allocating management resources on a priority basis to global promotional support for government agencies and local governments, and to outbound marketing support for cross-border e-commerce sites and global B2B companies, including overseas expansion and promotions targeting overseas markets, where demand is steadily increasing, while strengthening sales activities.」

「The company allocated management resources on a priority basis to global promotional support for government agencies and local governments, and to outbound marketing support for cross-border e-commerce sites and global B2B companies, including overseas expansion and promotions targeting overseas markets, where demand is steadily increasing. By strengthening sales activities, it worked to restore and expand its earnings capacity.」

「Leveraging its strengths, the company allocated management resources on a priority basis to global promotional support for government agencies and local governments, and to outbound marketing support for cross-border e-commerce sites and global B2B companies, including overseas expansion and promotions targeting overseas markets. By strengthening sales activities, it worked to restore and expand its earnings capacity.」

「Leveraging its strengths, the company allocated management resources on a priority basis to global promotional support for government agencies and local governments, and to outbound marketing support for cross-border e-commerce sites and global B2B companies, including overseas expansion and promotions targeting overseas markets. By strengthening sales activities, it worked to restore and expand its earnings capacity.」

「In the outbound area, the company believes it is important to focus on supporting cross-border e-commerce and online marketing for global B2B companies by leveraging its multilingual marketing expertise and network of overseas subsidiaries.」

「Regarding outbound services, during the current consolidated fiscal year the company is leveraging its multilingual marketing expertise and network of overseas subsidiaries to provide support related to cross-border e-commerce, online marketing for global B2B companies, and their activities in overseas markets.」

「Regarding outbound services, during the current consolidated fiscal year the company is leveraging its multilingual marketing expertise and network of overseas subsidiaries to provide support related to cross-border e-commerce, online marketing for global B2B companies, and their activities in overseas markets.」

「Regarding outbound services, during the current fiscal year the company will leverage its multilingual marketing expertise and network of overseas subsidiaries to provide support related to cross-border e-commerce, online marketing for global B2B companies, and their activities in overseas markets.」

「① Strengthening efforts to capture demand for multilingual and overseas services. The company believes it is important to steadily capture demand for multilingual and overseas services even as international travel declines sharply. In Japan, amid a decline in visitors to Japan, it will focus on areas with strong multilingual needs, such as cross-border e-commerce, and strengthen its support. At its overseas bases, it will concentrate resources on locations where economic development is expected and where the Group's strengths can be leveraged, and provide promotional support within those regions.」

「アジア圏における旺盛な日本旅行需要を背景に、成長分野である多言語（日本語以外の言語）プロモーション領域において、官公庁・自治体関連の入札案件への参加及び、セールスプロモーションの強化など、新規営業に注力してまいりました。」

「Against a backdrop of strong demand for travel to Japan from across Asia, the company focused on new business development in the growth area of multilingual promotions (languages other than Japanese), including participating in tenders related to government agencies and local governments and strengthening sales promotions. As a result, revenue from this business was ¥957.390 million, up 18.0% year on year, and segment profit was ¥71.276 million, up 43.7%.」

「In the growth area of multilingual promotions (languages other than Japanese), the company focused on new business development, including participating in tenders related to government agencies and local governments and strengthening sales promotions. As a result, the steady acquisition of new business partners contributed to higher sales and profit.」

「By continuing to provide high-value-added services that leverage its network of overseas subsidiaries, the company aims to strengthen its global competitiveness and improve profitability.」

「In the growth area of multilingual promotions (languages other than Japanese), the company focused on new business development, including participating in tenders related to government agencies and local governments and strengthening sales promotions.」

「In the growth area of multilingual promotions (languages other than Japanese), the company focused on new business development, including participating in tenders related to government agencies and local governments and strengthening sales promotions. As a result, the number of new contracts has been trending upward, creating a foothold for future growth.」

「In the marketing business, the company is working to further expand its multilingual service offerings across Asia and aims to improve profitability by continuing to provide high-value-added services that leverage its network of overseas subsidiaries.」

「In the marketing business, against a backdrop of strong demand for travel to Japan from across Asia, the company is contributing to business expansion in the multilingual promotions area by providing high-value-added services that leverage its network of overseas subsidiaries.」

「In particular, under the marketing business initiative to strengthen support for overseas and multilingual marketing, the company continues to provide high-value-added services that leverage its multilingual expertise and network of overseas subsidiaries, against a backdrop of the expanding inbound market. In September 2017, it established a new subsidiary, AUN Vietnam Co., Ltd., in the Socialist Republic of Vietnam and began sales activities there.」

「In particular, under the marketing business initiative to strengthen support for overseas and multilingual marketing, the company was able to capture broad demand by providing high-value-added services that leverage its multilingual marketing expertise and network of overseas subsidiaries, against a backdrop of the expanding inbound market.」

「In Japan, against a backdrop of strong demand for travel to Japan from across Asia, the company concentrated its management resources on multilingual SEM services for Japanese companies, and sales and profit in the growth area of multilingual promotions (languages other than Japanese) remained solid.」

「当連結会計年度においても「日系企業向け多言語SEMサービスへの経営資源の集中投下」」

「「日系企業向け多言語SEMサービスへの経営資源の集中投下」」

「Concentrating management resources on multilingual SEM services for Japanese companies」