Legal and Self-Regulatory Restrictions on Pachinko Hall Advertising
First written in FY2017. 4 of 11 entries say "Restated". Latest entry: 2026-04-17.
Gendai Agency moved to the "Worse" side of this theme in 2023.
1 other company's latest entry also says "Restated".
- FY2026-H1MitigatedAnnual report
「As a result, risks affecting the Group’s performance, such as sudden voluntary advertising restrictions, have been reduced.」
The third edition of the Advertising and Publicity Guidelines, issued in May 2025, clarified the scope of permissible advertising methods and customer-acquisition support services, and the company states that the risk of sudden self-regulation of advertising has been reduced. - FY2025-H1SoftenedAnnual report
「Subsequently, in February 2024, the four pachinko industry associations issued the second edition of their Advertising and Publicity Guidelines. Advertising compliant with the guidelines and services that support customer acquisition can now be developed and sold, among other factors, and advertising demand is showing signs of a gradual recovery.」
While disclosing the impact of declining demand due to advertising regulations, the company explains that the second edition of the guidelines clarified the advertising and customer-acquisition support services that can be provided, and that advertising demand is showing signs of recovery. - FY2024-Q3MaterialisedAnnual report
「In addition, demand fell sharply because many pachinko halls refrained from using internet advertising involving influencers and others following the stealth marketing regulations that took effect in October 2023.」
While expectations for a recovery in demand through a review of advertising regulations are disclosed, the company also states that new stealth-marketing regulations came into force and actually resulted in a sharp decline in demand for internet advertising. - FY2024-Q1SoftenedAnnual report
「Following the National Police Agency's January notice, “Treatment of Advertising and Publicity in Pachinko Operations,” and related moves by prefectures to review advertising regulations for pachinko halls, advertising demand is showing signs of a gradual recovery.」
The company discloses the review of regulations by prefectures prompted by the National Police Agency notice, as well as signs of a recovery in advertising demand, in relation to the risk of declining demand due to existing advertising regulations. - FY2023SoftenedAnnual report
「Following the National Police Agency's January notice, “Treatment of Advertising and Publicity in Pachinko Operations,” prefectures began reviewing advertising regulations for pachinko halls. Although this is expected to have a positive impact on future advertising demand, it had no impact on advertising demand during the consolidated fiscal year.」
While continuing to disclose the risk of tighter advertising regulations, the company added an explanation that reviews of advertising regulations by prefectures following the National Police Agency notice are expected to have a positive impact on future advertising demand. - FY2021RestatedAnnual report
「At present, various restrictions have been imposed on advertising expressions, notification content and notification methods as part of measures addressing addiction-related issues in recent years. If these restrictions are further strengthened, the resulting decline in advertising demand in the market may cause the Group's performance to deteriorate.」
The risk of declining demand due to regulations and self-regulation governing advertising language, disclosure content and disclosure methods, and further tightening, continues to be disclosed. - FY2020RestatedAnnual report
「At present, various restrictions have been imposed on advertising expressions, notification content and notification methods as part of measures addressing addiction-related issues in recent years. If these restrictions are further strengthened, the resulting decline in advertising demand in the market may cause the Group's performance to deteriorate.」
The risk of restrictions on advertising language, disclosure content and disclosure methods associated with addiction prevention measures and other factors, as well as declining advertising demand due to further regulatory tightening, continues to be disclosed. - FY2018RestatedAnnual report
「If restrictions are imposed on pachinko-hall advertising as a result of amendments to legal regulations or the implementation of new voluntary regulations, this may affect the Group's performance.」
It continues to describe the risk of restrictions on pachinko-hall advertising resulting from legal or voluntary regulations. - FY2017First statedAnnual report
「If restrictions are imposed on pachinko-hall advertising as a result of amendments to legal regulations or the implementation of new voluntary regulations, this may affect the Group's performance.」
It identifies advertising restrictions resulting from amendments to legal regulations governing pachinko halls or voluntary regulations imposed by industry associations as a risk.