Higher Procurement Costs for Advertising Materials Due to Rising Resource Prices and Yen Depreciation
First written in FY2022. 4 of 7 entries say "Worsened", first in FY2023-Q1. Latest entry: 2026-10-16.
Gendai Agency moved to the "Worse" side of this theme in 2022, 1 year after the typical company in this theme (2021).
The whole theme swung hardest in 2021: 18 of 27 companies on the "Worse" side.
10 other companies' latest entry also says "Worsened".
- 2026-10-16WorsenedEarnings
「住宅関連広告分野においては、ナフサ不足等によるクライアントの塗料調達の不安定化が長期化し、原材料価格の上昇も相まって、広告出稿需要が減退いたしました。」
原材料価格上昇に加え、ナフサ不足等による塗料調達の不安定化が住宅関連広告需要の減退要因として具体化している。 - FY2026WorsenedAnnual report
「Procurement costs for advertising materials, primarily paper media, that the Group handles are trending upward due to inflation-driven increases in raw material and labor costs, as well as the energy crisis and price surges resulting from the situation in the Middle East.」
In addition to raw material prices, yen depreciation and rising labor costs, the company has added the energy crisis and price surges resulting from the situation in the Middle East as factors behind higher procurement costs. - 2026-04-17MitigatedFinancial results presentation
「Optimization of selling prices in response to changes in the operating environment, including rising prices」
The Company has identified the optimization of selling prices as a response to the cost environment, including rising prices. - FY2024WorsenedAnnual report
「Procurement costs for advertising materials, primarily paper media, that the Group handles are trending upward due to inflation-driven increases in raw material and labor costs.」
In addition to the previously cited factors of rising resource prices and yen depreciation, the company explicitly identifies higher labor costs as a factor behind rising procurement costs and states that procurement costs for advertising materials continue to increase. - FY2023-Q3MaterialisedAnnual report
「Print media, which has a large transaction volume but low margins, declined substantially compared with before the COVID-19 pandemic, partly because of higher raw material costs, making the shift to internet advertising more pronounced.」
The company states that surging raw material prices actually affected the decline in paper-media advertising, and that the impact of rising resource and raw material prices on advertising materials is now reflected in its explanation of operating performance. - FY2023-Q1WorsenedAnnual report
「During the three-month period ended this first quarter, the Japanese economy remained in a difficult situation despite the easing of the adverse impact of COVID-19, due to factors including the rapid depreciation of the yen and the surge in global raw material prices.」
The company states that the external environment underlying the risk of higher procurement costs for advertising materials remains challenging, amid a rapid depreciation of the yen and continued global surges in raw material prices. - FY2022First statedAnnual report
「The Group is concerned that rapidly rising resource prices and yen depreciation will increase procurement costs for advertising materials, primarily paper media, that it handles. Although the Group's policy is to appropriately pass higher procurement costs on to selling prices, if it is unable to pass on the full increase, its profitability may deteriorate and affect its operating performance.」
The company describes higher procurement costs for advertising materials, primarily paper media, due to rising resource prices and yen depreciation, as well as the risk of deteriorating profitability if the higher costs cannot be sufficiently passed on to selling prices, as new risks.