Loyal Customer Measures and Limited-Edition Products in Direct-to-Consumer Sales
First written in FY2020-Q1. 8 of 13 entries say "Advanced", first in FY2020-Q2. Latest entry: FY2026-H1.
The whole theme swung hardest in 2025: 1 of 11 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「In June of this year, the company revamped LeTAO's loyalty points program and promoted coordination between its stores and online shop.」
LeTAO's loyalty points program was revamped, and coordination between its stores and online shop was advanced. - FY2023-Q2RestatedAnnual report
「In the direct-to-consumer channel, the company focused on strengthening measures for seasonal events. Through its own EC channel, it also introduced the new LeTAO e-Gift service, which allows users to send gifts easily even to recipients whose names and addresses they do not know, thereby improving customer convenience.」
Strengthening seasonal-event measures, the company's own EC channel and the LeTAO e-Gift service has continued to support the direct-to-consumer channel. - FY2023-Q1AdvancedAnnual report
「Through its own EC channel, the company introduced the new LeTAO e-Gift service, which allows users to send gifts easily even to recipients whose names and addresses they do not know, thereby improving customer convenience.」
As part of its efforts to strengthen the direct-to-consumer channel, the company introduced the new LeTAO e-Gift service through its own EC channel. - FY2022AdvancedAnnual report
「Direct-to-consumer sales also continued to grow, rising 43.0% year on year to ¥6,013 million, driven mainly by the LeTAO brand and initiatives including enhancement of the company's own EC site and stronger measures for EC marketplaces such as Rakuten Ichiba and LINE GIFT.」
The company enhanced its own EC channel and pursued initiatives on Rakuten Ichiba and LINE GIFT, resulting in direct-to-consumer sales of ¥6,013 million, up 43.0% year on year. - FY2022-Q2AdvancedAnnual report
「KCC, which operates the LeTAO brand, worked to strengthen promotions on external EC channels such as Rakuten Ichiba and LINE Gift in the direct-to-consumer channel, while focusing on measures for high-value customers, including campaigns for top customers, through its own EC channel.」
The initiatives for the direct-to-consumer channel have expanded to specific measures, including external EC channels such as Rakuten Ichiba and LINE Gift, as well as campaigns for top customers through the company's own EC channel. - FY2022-Q1RestatedAnnual report
「KCC, which operates the LeTAO brand, worked to strengthen promotions for seasonal events such as Mother's Day in the direct-to-consumer channel and focused on strengthening measures for high-value customers through its own EC channel.」
Strengthening the direct-to-consumer channel through seasonal-event promotions, the company's own EC channel and measures for high-value customers has continued. - FY2021-Q3AdvancedAnnual report
「In the direct-to-consumer channel, we focused on enhancing catalogs for members, strengthening measures for EC marketplaces such as Rakuten Ichiba, and preparing for event-driven sales campaigns.」
For the direct-to-consumer channel, specific initiatives have been developed, including catalogs for members, measures for EC marketplaces such as Rakuten Ichiba, and event-driven sales campaigns. - FY2021-Q2RestatedAnnual report
「In the direct-to-consumer channel, we launched limited-edition products and enhanced catalogs for members, while focusing on summer gift initiatives featuring core products such as Double Fromage, the cup ice cream Parfait Mignon based on entremets glacés, and the sandwich ice cream Sablé Glacé.」
Initiatives to strengthen the direct-to-consumer channel, including limited-edition products, catalogs for members and summer gift measures, have continued. - FY2021-Q1AdvancedAnnual report
「In the direct-to-consumer channel, we strengthened measures for Mother's Day gifts, launched limited-edition products and enhanced catalogs for members, while focusing on summer gift initiatives featuring core products such as Double Fromage, the cup ice cream Parfait Mignon based on entremets glacés, and the sandwich ice cream Sablé Glacé.」
In the direct-to-consumer channel, we implemented measures for Mother's Day and summer gifts, launched limited-edition products and enhanced catalogs for members. Sales remained firm amid stay-at-home demand. - FY2020AdvancedAnnual report
「⑤ Strengthening direct-to-consumer measures, including EC and high-value-customer initiatives」
For the direct-to-consumer channel, this is explicitly identified as an emergency measure, in addition to the existing initiatives for high-value customers and the launch of limited-edition products, including EC measures. - FY2020-Q3RestatedAnnual report
「In the mail-order business, stronger measures targeting loyal customers and the launch of limited-edition products contributed to growth in mail-order sales.」
Direct-to-consumer sales growth resulting from measures for high-value customers and the launch of limited-edition products has continued. - FY2020-Q2AdvancedAnnual report
「In the mail-order business, stronger measures targeting loyal customers and the launch of limited-edition products contributed to growth in mail-order sales.」
Growth in direct-to-consumer sales has again been attributed to the effects of measures for high-value customers and the launch of limited-edition products. - FY2020-Q1First statedAnnual report
「The mail-order business grew as a result of stronger measures targeting loyal customers and the launch of limited-edition products.」
In the direct-to-consumer channel, measures for high-value customers and the launch of limited-edition products have been implemented as specific sales-enhancement initiatives.