Developing New Products and Expanding Sales of Core Products

「ケイシイシイ, which owns the “LeTAO” brand, promoted new-product development to further increase brand value by strengthening sales at the “LeTAO Canal Plaza” store, which had its grand opening in March last year, fully renovating the “LeTAO New Chitose Airport” and “LeTAO Sapporo Daimaru” stores, launching the new tea category “&LeTAO,” and successively introducing new limited sweets.」

「In addition to launching “Sand Cookie (Mascarpone & Hazelnut),” a new standard product from “The DROS,” and strengthening sales of “Sand Cookie” from “Fiorlatte,” launched in December last year, we sequentially introduced seasonal and other new products centered on core products across each brand and worked to enhance brand appeal.」

「In terms of brand development, we worked to improve brand awareness through the launch of new products and active participation in events across each brand, including the launch in September of “Kujukushima Senpei Financier,” the first sister product of the core product “Kujukushima Senpei.”」

「By region, in Kansai we worked on renewing the core product “French Toast Langue de Chat” and strengthening sales through the “Kyoto Veneto” brand, while in Fukuoka we worked on expanding the “Hakata Makkana Ichigo” brand and expanding sales of the new product “Hakata Banno Negi Tempura Shrimp Senbei.”」

「In the San'in region, we worked to strengthen sales of the local confection “Inaba no Shiro Usagi,” which marked its 55th anniversary during the Year of the Rabbit, which occurs once every 12 years, and to enhance visitor attraction through events at “Okashi no Kotobuki Castle,” which marked the 30th anniversary of its construction.」

「In terms of products, we focused on strengthening sales across each sales channel by centering on core products such as “Double Fromage” and “Otaru Ironai-dori Fromage,” while adding new products such as “Maaaru Gateau Noir” and the 25th-anniversary confection “Fromage Neige.”」

「We focused on measures for the core product, including the launch of a limited-time collaboration product for “Kujukushima Senpei” and the film “Suzume.”」

「In the Nagasaki and Fukuoka regions, we focused on strengthening measures for the core product “Kujukushima Senpei” and enhancing sales through the renewal of “Hanakago” from Akai Fusen, which marked its 40th anniversary.」

「In addition to focusing on measures for core products, we worked on launching new and limited products, strengthening initiatives for seasonal events, and promoting limited-time store openings.」

「We worked on launching new and limited products, strengthening measures for events such as Mother's Day, and promoting limited-time store openings. For new stores, we opened a total of 3 stores, including the new brand “DROOLY,” which offers sweets based on the concept of “Cheese with Honey” at NEWoMAN at the south exit of JR Shinjuku Station in Tokyo in April.」

「We focused on enhancing brand appeal across each brand through measures such as launching new and limited products, including anniversary products commemorating the 10th anniversary of “Tokyo Milk Cheese Factory.”」

「We implemented a campaign commemorating the 70th anniversary of the launch of the core product “Kujukushima Senpei,” launched 2 new products under the Hakata-born brand “Hakatanmon,” and worked to expand retail-space coverage.」

「We focused on enhancing brand appeal across each shop brand through measures such as launching limited products, including the “10th Anniversary Cookie Assortment” from the 10th anniversary of the core brand “Tokyo Milk Cheese Factory.”」

「寿製菓・但馬寿 focused on strengthening new-product development in preparation for the end of the pandemic, as well as developing new sales channels, including for drugstores, and strengthening mail-order sales.」

「In addition to focusing on strengthening new-product development in preparation for the end of the pandemic, we focused on developing new sales channels, including for drugstores, and strengthening mail-order sales through brands such as Yuzukitei.」

「In addition to focusing on strengthening new-product development in preparation for the end of the pandemic, we focused on developing new sales channels, including for drugstores, and strengthening mail-order sales through brands such as Yuzukitei.」

「In addition to the results of implementing these priority initiatives, as a result of diligently pursuing business measures such as strengthening core products and developing new products,」

「In addition, strengthened sales efforts and expanded distribution channels for new products such as “Sand Cookies” resulted in strong wholesale sales through distributors and in the San'in region.」

「In addition, strengthened sales efforts and expanded distribution channels for new products such as “Sand Cookies” resulted in strong wholesale sales through distributors and in the San'in region.」

「The introduction of the new product “French Toast Financier” at the French-toast specialty store Ivorish resulted in steady event-related sales.」

「寿製菓・但馬寿 focused on developing core products and new products such as “Sand Cookies” by strengthening collaboration with group companies and distributors.」

「本年６月で20周年を迎えた「小樽洋菓子舗ルタオ」において、20周年記念菓「ルコッタ」の発売開始やキャンペーン展開に注力いたしました。」

「In the Kansai region, we focused on strengthening inbound-demand initiatives and launching new products such as “Osaka Ika Senbei” and “Kobe Merciyu,” while in the Fukuoka region, we focused on expanding retail-space coverage through the “Makkana Ichigo” series.」

「ケイシイシイ, which owns the “LeTAO” brand, focused on strengthening sales of the core products “Double Fromage” and “Otaru Ironai-dori Fromage,” as well as expanding sales of the new product “Téné Noir.”」

「In terms of products, in addition to strengthening sales of the core products “Double Fromage” and “Otaru Ironai-dori Fromage,” we focused on expanding sales of the new product “Téné Noir.”」

「The sales subsidiary promoted the development of dedicated product-display areas, primarily in transportation-hub channels such as stations, airports and service areas, and focused on expanding sales of core and new products.」

「In terms of products, we focused on strengthening sales of the core product “Double Fromage” and the baked-goods products “Otaru Ironai-dori Fromage” and “Biscuit au Fromage.”」

「In terms of products, we introduced the limited-time new products “Mille-feuille with Lemon” and “Mille-feuille with Raspberry,” and worked to strengthen sales during the summer season.」

「While promoting measures to increase sales, including the development of new products by strengthening collaboration with group companies and distributors and expanding sales of core products,」