Expanding the Brand Portfolio through New Brands and Limited-Time Stores

「新規出店では、昨年９月、ニュウマン高輪にリブランドを行った「東京ミルクチーズ工場」が初のフラッグシップ店舗を出店、加えて新ブランドでは、百貨店を中心に展開し、昨年11月、阪神梅田本店に「ソルトラ」及び西武池袋本店に「バニスタ」をそれぞれ出店、更に、本年２月、ジェイアール名古屋タカシマヤに「ハローメイプリ」の出店など、計10店舗の出店を行いました。」

「In June this year, we opened the first permanent Tante Annie store in Nagasaki Station since the opening of the Huis Ten Bosch flagship store, relocating the store with a brand change.」

「In terms of new store openings, we opened a total of 3 stores, including the new brand Canarina at Eato Lumine at JR Shinjuku Station in May this year.」

「In June this year, we changed the brand of an existing store at JR Hakata Station to the new brand L'Amely.」

「新規出店では、2023年５月に「ザ・メープルマニア」京王新宿店を、同年６月にはＪＲ東京駅「グランスタ東京」に新ブランド「ザ・ドロス」を、同年11月には阪神百貨店梅田本店に新ブランド「バニ」を出店するなど、計５店の出店を行いました。」

「新規出店では、５月に「ザ・メープルマニア」京王新宿店を、６月にはＪＲ東京駅「グランスタ東京」に新ブランド「ザ・ドロス」を出店するなど、計４店の出店を行いました。」

「新規出店では、５月に「ザ・メープルマニア」京王新宿店を、６月にはＪＲ東京駅「グランスタ東京」に新ブランド「ザ・ドロス」を出店するなど、計３店の出店を行いました。」

「In terms of store openings and closures, we opened a total of 7 stores and closed 6 stores, including the new brand DROOLY (ドローリー), offering sweets based on the concept of “cheese with honey” at Hanshin Umeda Main Store in April last year, and The Master by Butter Butler at Abeno Harukas Kintetsu Main Store in September of the same year.」

「In the new business area, we pursued the development of new sales channels, including by opening newQ (ニューキュー), a pineapple sweets specialty store, on Kokusai-dori in Okinawa.」

「In terms of store openings and closures, we opened a total of 4 stores and closed 2 stores, including the new brand DROOLY (ドローリー), offering sweets based on the concept of “cheese with honey” at Hanshin Umeda Main Store in April, and The Master by Butter Butler at Abeno Harukas Kintetsu Main Store in September.」

「In terms of new store openings, we opened a total of 3 stores, including the new brand DROOLY (ドローリー) at Hanshin Umeda Main Store in April, offering sweets based on the concept of “cheese with honey.”」

「出退店では、昨年６月に渋谷東急フードショーに「ＴＨＥ ＴＡＩＬＯＲ（ザ・テイラー）」を、同年12月にはエキュート品川に新ブランド「FiOLATTE（フィオラッテ）」を出店するなど、計７店の出店及び２店の退店を行いました。」

「新規出店では、６月に渋谷東急フードショーに「ＴＨＥ ＴＡＩＬＯＲ（ザ・テイラー）」を、また、12月にはエキュート品川に新ブランド「FiOLATTE（フィオラッテ）」を出店するなど、計７店の出店を行いました。」

「We developed a campaign commemorating the 70th anniversary of the launch of our core product, Kujukushima Senpei, and launched 2 new products under the Hakata-originated new brand Hakatanmon, working to expand shelf space. In terms of new store openings, we opened an Ivorish (アイボリッシュ) gift shop at Hakata Hankyu in April this year.」

「We promoted limited-time store openings at department stores and shopping malls and strengthened mail-order sales, among other initiatives. In terms of new store openings, we opened THE TAILOR (ザ テイラー) at Shibuya Tokyu Food Show, which reopened on the first floor of Shibuya Mark City in June this year, bringing the total to 5 new stores.」

「In terms of new store openings, we opened a total of 3 stores in the Tokyo metropolitan area, including the new brand PISTA & TOKYO (ピスタ アンド トーキョー) at a commercial facility that opened at Tokyo Station last August.」

「本年８月に東京駅に開業した商業施設に新ブランド「ＣＯＣＯＲＩＳ（ココリス）」を出店するなど計４店の出店及び２店の退店を行いました。」

「In terms of products, we pursued new initiatives, including launching seasonal limited-edition products and pre-selling The Premium Bitter Caramel Bar Matcha Jun Kuroki, supervised by Jun Kuroki, a collaborative product by GENDY and Japanese cuisine restaurant Kurogi, through the crowdfunding platform Makuake (マクアケ).」

「In terms of new store openings, we opened a total of 3 stores in the Tokyo metropolitan area, including Now on Cheese at Shibuya Scramble Square in November last year.」

「For the new brands, we launched products under the new brand Berry Up at the newly opened HANAGATAYA Gransta Tokyo Central Concourse store at Tokyo Station in July this year.」

「本年４月に「洋菓子のフランセ」の新業態店「レモンショップ by FRANCAIS」を小田急新宿駅西口地下構内に、「キャラメルゴーストハウス」の新業態「キャラメルゴーストパーティー」をキラリナ京王吉祥寺にそれぞれ出店し、また、同年６月には、東京ミルクチーズ工場「Cow Cow Kitchen」をアトレ秋葉原に出店するなど計３店の出店及び１店の退店を実施いたしました。」

「新規出店では、昨年６月に「フランセ」表参道本店、12月に新ブランド「メープルダイナーバイザ・メープルマニア」小田急新宿ミロード店など計10店舗の新規出店を行いました。」

「As part of new store openings, we opened a new store, 99 Sweets Avenue, at Nagasaki Airport in June this year, as well as Ivorish Tachikawa at LaLaport Tachikawa Tachihi in Tokyo, among other initiatives.」

「In addition, we opened Deniletao, a fromage danish specialty store, in front of the LeTAO main store in April this year, and Fuwa-Trois (フワトロワ), a cheese cream sandwich specialty store, at Hankyu Umeda Main Store in June, while also developing new brands.」

「The French toast specialty store Ivorish (アイボリッシュ) opened its first gift shop, Ivorish Tokyo Skytree Town, in October 2017 and launched a new product, French Toast Cookies, among other initiatives.」

「In terms of sales, sales grew significantly as awareness rose through active promotion of core brands, in addition to new store openings and the launch of new brands.」

「The new-format French-toast specialty store “Ivorish” promoted event-based retail initiatives centered on the Tokyo metropolitan area to raise awareness.」

「The French-toast specialty store “Ivorish” promoted limited-time store openings primarily in the Tokyo metropolitan area to raise awareness.」

「In November 2016, we opened a new “Sugarf” brand store in Amu Plaza Nagasaki, a commercial facility adjacent to Nagasaki Station, but faced difficulties as sales to theme parks and group companies also declined.」

「To raise awareness of brands including “The Maple Mania,” we focused on promoting limited-time store openings and seasonal-event initiatives, as well as strengthening wholesale operations, including measures targeting inbound demand. For new brands, we opened “Butter Butler” at NEWoMAN at the south exit of JR Shinjuku Station in Tokyo and “GENDY” in Minami-Aoyama, Tokyo, in April 2016.」

「To raise awareness of brands including “The Maple Mania,” we focused on promoting pop-up shops (limited-time stores) and strengthening sales capabilities at existing stores. For new brands, we opened “Butter Butler” at NEWoMAN at the south exit of JR Shinjuku Station in Tokyo and “GENDY” in Minami-Aoyama, Tokyo, in April 2016.」