Higher Sales Through Product Development and Improvement

「The company opened the first “Taiyo no Galette” store at Seibu Ikebukuro Main Store in September 2025 and the second at Matsuzakaya Nagoya in April 2026. The “95th Cream Custard Pudding,” launched to commemorate the company’s 95th anniversary, performed strongly, while limited-time products including “Cream Rich Cheesecake” contributed to sales」

「Sales benefited from the opening of CUSTA’s third store, a new specialty store for custard sweets focused on ingredients and production methods, at Nihombashi Mitsukoshi Main Store in April 2025. Baked goods including “Fayage” and “Galette au Beurre” also performed strongly, and sales increased following the launch of products for the Expo, although」

「We worked to generate sales of baked goods by opening the third store of “CUSTA,” a specialty custard-sweets store focused on carefully selected ingredients and production methods, at the Nihombashi Mitsukoshi Main Store in April 2025; opening the first store of “Taiyo no Galette,” a galette specialty store using fermented butter from Hokkaido, at the Seibu Ikebukuro Main Store in September 2025; and holding “Bakeful Day,” a new event centered on enjoying baked goods.」

「For dry confectionery, sales benefited from the contribution of CUSTA’s third store, a new specialty store for custard sweets focused on ingredients and production methods, which opened at Nihombashi Mitsukoshi Main Store in April 2025. Baked goods including “Fayage” and “Galette au Beurre” also performed strongly, and sales increased following the launch of products for the Expo, although」

「As part of developing new brands, we held a promotional event for “Taiyo no Galette,” a new brand using Hokkaido fermented butter, at Daimaru Tokyo Station in May. We newly developed 5 products and offered a lineup ranging from bagged products to gifts. We also held promotional events for “CUSTA,” a specialty custard-sweets store focused on ingredients and production methods, in Shinjuku, Ginza, Nihombashi, Yokohama and Nagoya. In October, we opened the second store nationwide at Ginza Mitsukoshi and introduced “Custard Kouign-amann (Double Caramel)” as an exclusive product for Ginza Mitsukoshi. To commemorate this, we introduced 5 new cheesecakes.」

「Sales of Western-style confectionery were supported by the recovery of “Custard Pudding,” which had been subject to sales restrictions last year due to the egg shortage, as well as the launch of products commemorating the 55th anniversary of the launch of cheesecake, resulting in efforts to generate sales」

「Sales of Western-style confectionery were supported by the recovery of “Custard Pudding,” which had been subject to sales restrictions last year due to the egg shortage, as well as the launch of products commemorating the 55th anniversary of the launch of cheesecake, resulting in efforts to generate sales」

「As part of developing new brands, we held promotional events for “Galette Neige,” a specialty galette store using carefully crafted products made with Hokkaido ingredients, at Daimaru Sapporo in March and October 2023. The lineup included the hand-crafted premium sweet “Galette Sand” and “Galette au Fromage,” offering a crisp, crumbly new texture.」

「Sales performed steadily, supported in part by the opening of the butter-focused baked-goods brand “Galette au Beurre” at Daimaru Tokyo in April 2023 and Takashimaya Kyoto in September.」

「Sales performed steadily, supported in part by the opening of the butter-focused baked-goods brand “Galette au Beurre” at Daimaru Tokyo in April 2023.」

「Sales performed steadily, supported in part by the opening of new stores for the butter-focused baked-goods brand “Galette au Beurre.”」

「As part of developing new brands, we opened the first store of “CUSTA,” a specialty store for custard sweets focused on ingredients and production methods, at the Hanshin Department Store Umeda Main Store in April.」

「Western-style confectionery also performed steadily. Pudding sales remained strong, led by products including “Nōtamago Custard Pudding,” commemorating the 60th anniversary of the creation of custard pudding. Semi-fresh confectionery, including Setouchi Lemon Cake and Broadland, also maintained steady sales, while the opening of new “CUSTA” stores, a new brand offering an in-depth experience of the appeal of custard, also contributed.」

「Western-style confectionery also performed steadily. Pudding sales were strong, driven by the launch of “Nōtamago Custard Pudding” commemorating the 60th anniversary of the creation of custard pudding. Semi-fresh confectionery, including Setouchi Lemon Cake and Broadland, also maintained steady sales, while the opening of new “CUSTA” stores, a new brand offering an in-depth experience of the appeal of custard, also contributed.」

「For dry confectionery, we worked to enhance brand value by developing high-value-added products, including the Valentine’s Day brands “Coffret” and “Kitsune to Lemon,” selling commemorative products from the butter-focused baked-goods brand “Galette au Beurre,” and actively participating in promotional events. For Western-style confectionery, we sought to increase sales through the launch of the new “Koi Ichigo no Pudding,” combining rich strawberries and condensed milk, and the opening of new stores for “CUSTA,” a new brand offering an in-depth experience of the appeal of custard.」

「As part of developing new brands, we opened the second and third stores of “Galette au Beurre,” which debuted in 2020, in Osaka and Fukuoka.」

「Sales of Western-style confectionery increased 13.0% year on year, supported by strong sales of “Custard Pudding,” the new “Toronama Custard Pudding (Summer Edition),” the limited-time “Toronama Cheesecake” and the semi-fresh confectionery “Royal Cream Cheesecake,” which was relaunched in August, as well as the launch of the 90th-anniversary product “Pudding and Cheesecake.”」

「Sales of Western-style confectionery increased 21.8% year on year, supported by strong sales of “Custard Pudding,” the limited-time “Toronama Cheesecake” and the semi-fresh confectionery “Broadland,” which was relaunched last autumn, as well as a campaign commemorating the company’s 90th anniversary and the launch of the new “Pudding and Cheesecake.”」

「Sales of Western-style confectionery exceeded the year-earlier level, driven by strong sales of “Custard Pudding,” the limited-time “Toronama Cheesecake,” the semi-fresh confectionery “Broadland,” which was relaunched last autumn, and the opening of new stores for “MOON,” a new brand specialising in fresh bouchées.」

「As part of developing new brands, we opened the first store of “Galette au Beurre” (French for “butter-baked confectionery”) at a department store in central Tokyo in August. We also opened the first “MOON” store at a department store.」

「Although the company worked to generate sales by opening new stores and holding promotional events for the new butter-focused baked-goods brand “Galette au Beurre,” while also focusing on online sales」

「Although the company worked to generate sales of dry confectionery by holding promotional events for the new butter-focused baked-goods brand “Galette au Beurre” and focusing on online sales」

「Although the company worked to generate sales through promotional events for the new butter-focused baked-goods brand “Galette au Beurre,” sales of baked goods and souvenir products declined due to the impact of requests to refrain from going out amid the spread of COVID-19, resulting in sales of dry confectionery substantially below the same period of the previous year. Sales of Western-style fresh confectionery were also below the same period of the previous year. While new products such as “Pudding Parfait Strawberry Shortcake” performed steadily, custard pudding, seasonal pudding, and the semi-fresh confectionery brand Broadland struggled due to the impact of the pandemic.」

「As part of its new brand development, during the fiscal year the company opened 1 new “Morozoff Eclat” store, 2 “Fayage” stores, and 1 “窯だしチーズケーキ” store, seeking to acquire new customers by highlighting their novelty and limited availability.」

「Sales of Western-style fresh confectionery exceeded the same period of the previous year, supported by the strong performance of custard pudding and seasonal pudding, the steady performance of cheesecake following the launch of “Royal Cream Cheesecake” commemorating the 50th anniversary of Danish Cream Cheesecake, and contributions from seasonal limited-time semi-fresh confectionery products such as “Fukuoka Amaou Strawberry Cake” and “Kumamoto Rihei Chestnut Cake.”」

「Sales of Western-style fresh confectionery exceeded the same period of the previous year, supported by the continued strong performance of custard pudding, the steady performance of cheesecake following the launch of “Royal Cream Cheesecake” commemorating the 50th anniversary of Danish Cream Cheesecake, and contributions from the seasonal limited-time semi-fresh confectionery products “Fukuoka Amaou Strawberry Cake” and “Setouchi Lemon Cake.”」

「Sales of dry confectionery were slightly below the same period of the previous year, affected by a decline in sales following the closure of department store outlets. However, efforts to generate sales of baked goods, including opening new stores for the Fayage-themed brands “Fayage” and “Fayage Chocolat,” limited the decline. Sales of Western-style fresh confectionery exceeded the same period of the previous year, as custard pudding remained strong and the limited-time semi-fresh confectionery product “Fukuoka Amaou Strawberry Cake” also performed well.」

「The company also debuted “Fayage,” a brand evolved from “Fayage Chocolat.” It offers a range of sweets based on Fayage’s concept of leaf-shaped sweets, including a wide selection of chocolate confectionery and semi-fresh confectionery.」

「Sales of Western-style fresh confectionery exceeded the same period of the previous year, supported by the strong performance of the limited-time new semi-fresh confectionery product “Ginyose Chestnut Cake.”」

「Sales of dry confectionery fell below the same period of the previous year for the period as a whole. Although sales of summer products remained firm due to the heat after the end of the rainy season, the Valentine’s season was somewhat weak, and sales were also affected by torrential rain in western Japan. Sales of Western-style fresh confectionery exceeded the same period of the previous year, as custard pudding remained strong on the launch of limited-time puddings made with carefully selected ingredients, and the limited-time new semi-fresh confectionery product “Setouchi Lemon Cake” also performed well.」

「Sales of Western-style fresh confectionery exceeded the same period of the previous year, as custard pudding remained strong on the launch of limited-time puddings made with carefully selected ingredients, and the limited-time new semi-fresh confectionery product “Fukuoka Amaou Strawberry Cake” also performed well.」

「As part of its new brand development, the company launched “The Maker’s,” which sells handcrafted ice cream made with carefully selected ingredients, and held summer-limited promotional events at 14 stores nationwide. It also opened third stores for the single-product brands “Fayage Chocolat” and “窯だしチーズケーキ,” launched in 2015, in a department store and outlet mall, respectively」

「We worked to increase sales through product development and improvements, while」

「We worked to increase sales through product development and improvements, while」

「We worked to increase sales through product development and improvements, while」

「As part of its new brand development, the company developed “Pudding,” centered on its signature “Pudding Tart,” and opened its first store in a department store. It also opened second stores for the single-product brands “Fayage Chocolat” and “窯だしチーズケーキ,” launched in 2015, in a department store and shopping mall, respectively」

「We worked to increase sales through product development and improvements, while」

「We worked to increase sales through product development and improvements, while」