Expanding New Sales Channels through VMD, Internet Sales and Overseas Expansion
First written in FY2018. 9 of 17 entries say "Advanced", first in FY2019. Latest entry: FY2027-H1.
The whole theme swung hardest in 2018: 1 of 12 companies on the "Worse" side.
12 other companies' latest entry also says "Advanced".
- FY2027-H1AdvancedAnnual report
「The opening of the first Taiyo no Galette store at the Seibu Ikebukuro Main Store in September 2025 and the second store at the Matsuzakaya Nagoya Store in April 2026」
The company expanded the permanent sales locations for “Taiyo no Galette” to Seibu Ikebukuro Main Store and Matsuzakaya Nagoya Store. - FY2026-H1AdvancedAnnual report
「Revenue contribution from the opening in April 2025 of the third store of “CUSTA,” a specialty custard-sweets store offering new experiences through carefully selected ingredients and production methods, at Nihombashi Mitsukoshi Main Store」
The company opened the third CUSTA store at Nihombashi Mitsukoshi Main Store, concretely expanding its store-based sales network. - FY2025-H1RestatedAnnual report
「Sales progressed steadily, partly reflecting the contribution from the butter-focused baked-goods brand “Galette au Beurre,” which opened 2 new stores last year.」
The company continues to cite the contribution from Galette au Beurre stores opened the previous year and reconfirms its existing sales-channel expansion initiatives, including online sales and store openings. - FY2024RestatedAnnual report
「We will pursue B2B business through OEM, ODM, alliances, and other initiatives that use content owned by partner companies, thereby creating sales opportunities and profit.」
The company continues its policy of expanding new sales channels through online sales, stores and events, and OEM, ODM, and alliances. - FY2024-Q3AdvancedAnnual report
「Sales performed steadily, supported in part by the opening of the butter-focused baked-goods brand “Galette au Beurre” at Daimaru Tokyo in April 2023 and Takashimaya Kyoto in September.」
In addition to its existing store at Daimaru Tokyo, the company opened a store at Takashimaya Kyoto, expanding the sales base for its baked-goods brand. - FY2024-Q2AdvancedAnnual report
「Sales performed steadily, supported in part by the opening of the butter-focused baked-goods brand “Galette au Beurre” at Daimaru Tokyo in April 2023.」
The company describes concrete sales-channel expansion through the opening of a store at Daimaru Tokyo in April 2023, in addition to existing online sales, stores, and events. - FY2023ReframedAnnual report
「We will pursue B2B business through OEM, ODM, alliances, and other initiatives that use content owned by partner companies, thereby creating sales opportunities and profit.」
In addition to its traditional focus on VMD, online sales, and overseas stores, the company has broadened its discussion of sales channels and revenue opportunities to include B2B business using OEM, ODM, and alliances. - FY2022AdvancedAnnual report
「For the new butter-focused baked-goods brand “Galette au Beurre,” we are presenting new appeal in Morozoff’s baked goods by opening new stores at Osaka Takashimaya in March 2021 and Hakata Hankyu in April 2021, following the opening at Ginza Mitsukoshi in August 2020.」
The company opened new Galette au Beurre stores at Osaka Takashimaya and Hakata Hankyu, concretely expanding sales channels to include online and catalogue sales and new permanent stores. - FY2022-Q3RestatedAnnual report
「Sales of confectionery products for this year’s Valentine’s Day declined, partly because the previous year’s Valentine’s Day took place before the COVID-19 pandemic had a major impact. However, sales increased 1.2% as a result of efforts to generate revenue, including opening new stores for the butter-focused baked-goods brand “Galette au Beurre” and focusing on online and catalogue sales.」
The company continues to expand sales channels through Galette au Beurre stores and online and catalogue sales. - FY2021RestatedAnnual report
「We will continue to strengthen online shopping, which has continued to grow under the new lifestyle.」
The company states that it will continue strengthening online shopping while pursuing new proposals and approaching new business customers in souvenir markets at stations, airports, and service areas, as well as in B2B sales. - FY2021-Q3RestatedAnnual report
「In addition to opening new stores and holding events for “Galette au Beurre,” we focused on online sales and worked to generate revenue, although」
The company continues to expand sales channels through events for the new brand and online sales. No new overseas stores or sales channels are mentioned. - FY2021-Q2RestatedAnnual report
「Although the company worked to generate sales of dry confectionery by holding promotional events for the new butter-focused baked-goods brand “Galette au Beurre” and focusing on online sales」
The company continues to expand sales channels through events for the new brand and by using online sales. - FY2020AdvancedAnnual report
「In April 2019, Café Morozoff opened at Jewel, a shopping mall inside Singapore Changi International Airport, and in August of the same year, we opened our second Singapore store at Orchard Central, featuring “Kamadashi Cheesecake” and a café.」
The company describes concrete overseas sales-channel openings that had previously been at the planning stage, including an airport store and second store in Singapore and a store at Dubai Mall. - FY2019AdvancedAnnual report
「In August 2018, we opened our first store in Macau at New Yaohan, our second store in Singapore at Westgate in October of the same year, and our first store in Thailand at Siam Takashimaya in November. In April 2019, Café Morozoff will open at Jewel, a shopping mall inside Singapore Changi International Airport.」
The company carried out the previously planned expansion into Macau and opened its second store in Singapore and first store in Thailand. It also announced plans to open a store at Singapore airport, demonstrating concrete expansion of its overseas sales channels. - FY2018First statedAnnual report
「Regarding our sales-channel strategy, we will further refine the brand strength of concession stores through VMD (visual merchandising), strengthen their ability to communicate the brand, and seek to increase sales and improve profitability per store. In addition to strengthening existing sales channels, we will actively expand new channels, including online sales and overseas business. In June 2017, we opened a new store at Tuen Mun Town Plaza (屯門市廣場) in Hong Kong, followed by a new store at Plaza Singapura in Singapore in November of the same year. We also plan to open stores in Macau.」
The company has set out a sales-channel strategy combining VMD at concession stores, online sales, and overseas stores, and describes new store openings in Hong Kong and Singapore and plans to expand into Macau.