Experiential Brand Outreach and Fan Development through the Chinese Steamed Bun Museum
First written in FY2019. 3 of 4 entries say "Advanced", first in FY2020. Latest entry: FY2025.
1 other company's latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「At the Shinjuku Nakamuraya flagship store, which marked the 10th anniversary of its renovation in October 2024, the company launched limited-time products and held commemorative events. The initiatives generated a strong response on social media and other channels, helping attract new Nakamuraya fans and communicate the brand image.」
Taking the 10th anniversary of the renovation of the Shinjuku Nakamuraya flagship store as an opportunity, the company advanced brand communications through limited-edition products, commemorative events and social media. - FY2025-H1AdvancedAnnual report
「The company also worked to communicate the Nakamuraya brand through the development and sale of products commemorating the 10th anniversary of the opening of the Shinjuku Nakamuraya Building.」
In addition to communicating the brand through existing facilities, social media and other channels, the company developed and sold products commemorating the 10th anniversary of the opening of the Shinjuku Nakamuraya Building as a means of brand communication. - FY2020AdvancedAnnual report
「The company will also communicate Nakamuraya's appeal through information disseminated via social media and through the Steamed Bun Museum and the Nakamuraya Salon Museum of Art.」
In addition to experiential communications through the Steamed Bun Museum, the company expanded its initiatives to include brand communications through social media and the Nakamuraya Salon Museum of Art. - FY2019First statedAnnual report
「In January this year, the Steamed Bun Museum, Japan's first factory tour facility dedicated to steamed Chinese buns, opened at the Musashi Plant. Through this experiential facility, which engages all five senses, the company communicates the appeal of steamed Chinese buns and creates new fans.」
The company opened a factory tour facility at the Musashi Plant, launching product education and fan development through hands-on experiences as a new initiative.