Responding to Customer Needs and Strengthening Product and Service Capabilities

「In the confectionery category, we improved the quality of gift products and strengthened the assortment for casual gifts by changing the specifications of the flagship Tsuki no Ka product and launching new products such as Tsuki no Ka Chestnut.」

「In the confectionery category, we launched the Tsuki no Ka Assortment, combining the flagship Tsuki no Ka product with the new Tsuki no Ka Chestnut product, to meet growing demand for gifts exchanged among close acquaintances.」

「In the confectionery category, we reviewed the packaging design of gift products overall to improve convenience and premium feel, while also improving the quality of flagship products, including Tsuki no Ka. We also launched the new baked confectionery products Tsuki no Shirabe and An Butter Pie, strengthening the assortment.」

「In the confectionery category, we reviewed packaging to strengthen convenient gift products, improving their presentation and premium feel. At the same time, we improved the quality of flagship products, including Tsuki no Ka. We also launched the baked confectionery products Tsuki no Shirabe and An Butter Pie, enriching the assortment.」

「In February 2024, we launched the retort curry THE Rich series, which concentrates the umami of its ingredients and pursues a rich, deep flavor. We worked to acquire new customer segments by establishing a differentiated advantage in the highly competitive retort curry market.」

「In the confectionery category, we improved the quality and packaging of the flagship specialty-store products Usa-awase, Tsuki no Ka, Smooth Cream Cheesecake and Rich Melting Gateau Chocolat, and launched the rice cracker product Okonomi Arare Hanagoyomi to strengthen the assortment for casual gifts. For personal-consumption confectionery, we launched the new Sachihare Crispy Pie series, a new type of pie confectionery, expanding the assortment while working to expand sales of Dorayaki.」

「For gift confectionery, we improved the quality and packaging of the flagship products Usa-awase, Tsuki no Ka, Smooth Cream Cheesecake and Rich Melting Gateau Chocolat to strengthen convenient gift offerings. We also launched the rice cracker product Okonomi Arare Hanagoyomi, enhancing the assortment. For summer desserts, we improved the quality and packaging of flagship products and launched the new Hitokuchi Jelly product to address changing gift demand.」

「In commercially marketed foods, demand growth during the COVID-19 pandemic began to level off, and we implemented a price revision in August of the previous year. Nevertheless, we maintained revenue growth by working to expand sales, particularly of flagship products. For our major retort product series, we expanded sales of the flagship Indian Curry products, revamped for microwave cooking for spring and summer, and focused on Mapo Tofu in the Authentic Sichuan series. We also launched three Ethnic Rice Base products—Gapao, Taco Rice and Mala Lu Rou Fan—featuring our strength in spice-based cooking techniques as the second release under the new Spice Journey brand, strengthening our product proposals.」

「In the confectionery category, we launched Smooth Cream Cheesecake, Rich Melting Gateau Chocolat, Cheese Arare and Sweets Selection, strengthening our response to the growing demand for convenient gifts. We also launched Smooth Chocolate Sandwich under the Baked Chocolatory series to expand the assortment.」

「In the confectionery category, we launched Sweets Selection, Smooth Cream Cheesecake, Rich Melting Gateau Chocolat and Cheese Arare for specialty stores, strengthening our offering for casual occasions. We also launched the new Smooth Chocolate Sandwich product under the Baked Chocolatory brand to expand the assortment. For personal-consumption confectionery, we launched seasonal variations of the Gohobi Kissa series and the new Ippin Dorayaki product, working to expand sales, particularly through mass retailers.」

「For gift confectionery, in addition to improving the quality and packaging of the flagship Tsuki no Ka product, we launched the new Sweets Selection product and worked to strengthen our product offering. For casual gifts, we launched Smooth Cream Cheesecake, Rich Melting Gateau Chocolat and Cheese Arare, as well as the spring-summer products Rich Cacao Pudding and Orange Fruit Jelly under the Baked Chocolatory brand.」

「In the confectionery category, we launched the packaged dessert Aya Warabi Mochi, strengthening our offering for gifts brought when visiting someone, and improved the quality of flagship products. We also launched summer-oriented new products under the Baked Chocolatory brand and expanded sales channels for the Shinjuku Curry Arare series, strengthening our focus on casual gifts.」

「We changed the ambient and frozen Chinese-style steamed buns to individually packaged products that can be heated directly in a microwave, improving convenience. We also improved the quality of products such as Nikuman and Anman to strengthen our product offering.」

「For personal-consumption confectionery, we launched the Western confectionery series Gohobi Kissa, offering five varieties: Mont Blanc, Gateau Chocolat, Cheesecake, Apple Pie and Raisin Gateau, and worked to expand sales, particularly through mass retailers.」

「In the confectionery category, we improved the quality of the flagship Tsuki no Ka product and worked to strengthen our product offering. We also expanded sales of the Baked Chocolatory brand launched the previous year and expanded sales channels for Shinjuku Curry Arare. For personal-consumption confectionery, we launched the Western confectionery series Gohobi Kissa, developed using the filling technology cultivated through Chinese-style steamed buns, and worked to expand sales, particularly through mass retailers.」

「In the confectionery division, we improved the quality and packaging of the flagship packaged desserts Irodori Ryoka and Nagomi Kashi and launched the new Hime Saika product, strengthening the assortment for gifts brought when visiting someone. We also responded to original initiatives for the summer sales season.」

「In the Chinese-style steamed bun category, for mass-retailer channels, we upgraded the standard Nikuman and Anman products and pursued initiatives to expand sales channels, including test sales of individually packaged steamed buns and development of frozen steamed buns.」

「In the confectionery business, we expanded the rollout of Tsuki no Ka for specialty-store channels and launched the bagged confectionery product Yoridori Meika, working to strengthen the assortment. We also began rolling out the new Baked Chocolatory brand for specialty sections of mass retailers, strengthening our focus on casual gifts.」

「For gift confectionery, in addition to expanding sales of Tsuki no Ka, we launched Shitorea, a moist, soft sablé filled with caramel or chocolate bean paste, and the bagged confectionery assortment Yoridori Meika, meeting demand for casual gifts and personal or family consumption. For summer desserts, we improved the quality and packaging of the flagship Ryoka Sen, Irodori Ryoka and Nagomi Kashi products and launched the new Fruit Collection product, working to strengthen the assortment.」

「For mass-retailer channels, we upgraded Irodori Ryoka and Nagomi Kashi and launched Fruit Collection to strengthen the assortment, while also responding to original initiatives planned by trading companies for the summer sales season.」

「For our flagship Chinese-style steamed bun products, we pursued the development of higher-value-added products and the development of new sales channels.」

「In the confectionery business, we worked to strengthen our product offering by relaunching improved versions of flagship products such as Usa-awase for specialty-store channels, launching the new Tsuki no Ka product mainly through specialty sections of mass retailers, and completely renewing the packaging of bagged confectionery to mark the 100th anniversary of Karinto and the 50th anniversary of Uni Arare.」

「For gift confectionery, we worked to increase the volume of the flagship Usa-awase product and enhance the flavor of its ingredients. We also sold larger packs to commemorate its 30th anniversary. We expanded the range of An Macaron flavors, strengthening the assortment. In addition, we renewed the packaging of Mooncake and Jiman Assortment and worked to improve their quality, strengthening the product offering. For personal-consumption confectionery, we expanded sales, particularly through mass retailers, launched Mooncake and Milk Man, and improved the quality of Castella.」

「In the confectionery division, we expanded the contents of the flagship Irodori Ryoka product and improved the presentation of Nagomi Kashi and Ryoka Sen. We also launched Honryomi in selected channels, enhancing competitiveness in the summer gift market and strengthening our assortment for casual gifts. To meet personal-consumption demand, we launched Mooncake and the Mocchiri series across all channels and expanded sales, particularly through mass retailers.」

「In the Chinese-style steamed bun category, Musashi Plant began operating as planned in August of the previous year and maintained smooth production. We also improved the dough and fillings of the standard Tensho Nikuman and Tensho Anman products for department-store and station-building channels. For mass retailers, we upgraded Nikuman, Anman and Pizzaman and launched the new Mentaiko Potato Man product, combining spicy cod roe and fluffy potato.」

「In the confectionery business, we relaunched improved versions of the flagship products Usa-awase and An Macaron for existing channels, as well as Sweet Cheese Kuchen, launched the previous year. We also relaunched improved Dorayaki products to strengthen daily-use products and launched Halloween Mooncake for Halloween events.」

「In the confectionery business, we actively pursued new launches and product improvements for confectionery and Chinese-style steamed buns. For personal-consumption confectionery, we expanded sales, particularly through mass retailers, by launching the new Mochikoyaki product, made with a chewy dough using domestic rice flour and filled with bean paste, and upgrading our flagship Dorayaki product. We also launched the authentic-style commercial confectionery products Curry Arare Spicy Chicken and Curry Arare Mild Beef, made with our proprietary spices, and worked to develop new sales channels. In the Chinese-style steamed bun category, we upgraded the flagship Nikuman and Anman products across department-store, mass-retailer and convenience-store channels. In convenience-store channels, we rolled out Authentic Juicy Nikuman nationwide, featuring juicy filling made using a new process and a springy dough with a smooth mouthfeel.」

「In the confectionery business, for department-store channels, we expanded the assortment and improved the presentation of the flagship Ryoka Sen gift set. For mass retailers, we upgraded the flagship Irodori Ryoka and Nagomi Kashi products and launched Chestnut Zenzai, enhancing competitiveness in the summer gift market. We also launched Mochikoyaki and Thick-Cut Castella Honey Lemon to meet personal-consumption demand.」

「In the confectionery category, we held a 90th-anniversary sale for Mooncake and sold limited-edition products and packaging. We also worked to upgrade flagship products such as Usa-awase, An Macaron, Hana no Iroyose and Kogane Hazumi. Among new products, we launched Sweet Cheese Kuchen, made by layering fruit-filled dough over dough blended with two types of cheese and baking it to a moist texture.」

「In the confectionery business, for existing channels, we launched Sweet Cheese Kuchen, made by layering fruit-filled dough over dough blended with two types of cheese and baking it to a moist texture, and relaunched improved versions of the flagship products Mooncake, Usa-awase, An Macaron, Hana no Iroyose and Kogane Hazumi. We also launched Chestnut Dorayaki and Anno Imo Daifuku to strengthen daily-use products, and from November launched White Pie Chocolan as a product for Christmas events.」

「In the confectionery business, we actively pursued new launches and product improvements for confectionery and Chinese-style steamed buns. In the confectionery category, we launched Mooncake with a commemorative logo marking its 90th anniversary and made improvements, including enhancing its flavor. We also upgraded flagship products such as Usa-awase, An Macaron, Hana no Iroyose and Kogane Hazumi, and launched Sweet Cheese Kuchen, made by layering fruit-filled dough over dough blended with two types of cheese and baking it to a moist texture.」

「In the confectionery business, we improved the quality of the flagship Ryomi Mizu Yokan product and upgraded the Ryoka Sen and Ryosai-awase gift sets for department-store channels. For mass retailers, we improved the flagship Natsumi Mizu Yokan product and launched Mango Pudding. We also upgraded the flagship Irodori Ryoka and Japanese-style Ryoka Assortment gift sets, enhancing competitiveness in the summer gift market.」

「As in the previous year, we launched new and improved products and worked to expand sales, while promoting the disposal of poorly selling products and unprofitable stores to improve earnings.」

「For existing sales channels, we newly launched “ぽくぽてと,” made with Naruto Kintoki sweet potatoes from Tokushima Prefecture, and relaunched improved versions of the core products “うすあわせ,” “あんまかろん,” and “こがねはずみ.” In addition, to strengthen daily-use products, we relaunched “どら焼” for department-store and mass-retail channels, and newly launched the event product “ハロウィンうすあわせ” from mid-September.」

「In the confectionery business, we actively pursued the launch and improvement of confectionery and Chinese-style steamed buns. In packaged desserts, we newly launched “和涼えらび” in response to demand for premium products and individual servings. In gift confectionery, we improved the core products “うすあわせ” and “あんまかろん” and also sold them in seasonal event versions. Among new products, we launched “ぽくぽてと,” a sweet-potato steamed bun made with Naruto Kintoki sweet potatoes from Tokushima Prefecture. We also launched the bagged confectionery product “濃味仕立て うにあられ,” strengthening the range of individually packaged products. In Chinese-style steamed buns, we improved products including “肉まん” and “あんまん” to strengthen product capabilities.」

「In the confectionery business, we launched new and improved packaged desserts this fiscal year to improve customer satisfaction. For department-store channels, we improved the core products “涼菓撰” and “涼彩あわせ” and launched the new product “和涼えらび.” For mass-retail channels, we improved the core products “和水菓” and “いろどり涼菓,” and newly launched “夏涼味” as a compact, lightweight gift, strengthening competitiveness in the summer gift market.」

「We will improve customer satisfaction by accurately identifying customer needs and wants and providing products and services unique to 中村屋 that fully leverage our planning and development, technical, and sales capabilities.」