Development and Improvement of Health-Oriented Foods and Expansion of the Mail-Order Business

「In spring and summer mail-order sales, the company strengthened its appeal to customers by focusing on its strength, Chinese steamed buns, resulting in higher revenue and continued year-on-year growth.」

「In mail-order sales, the company strengthened its appeal to customers, focusing primarily on its strengths, Chinese steamed buns and curry products, resulting in year-on-year revenue growth for consecutive periods.」

「The company focused on expanding products for online sales to meet growing demand for home-prepared meals and stay-at-home consumption during the COVID-19 pandemic, expanding sales channels for individually packaged, microwaveable Chinese steamed buns to develop new demand, and developing and promoting snacks for personal consumption.」

「At the same time, the company increased the number of convenience stores and drugstores carrying its products, in addition to supermarkets, and worked to expand sales.」

「In its commercially available food business, amid concerns about a backlash from the increase in demand during last year’s COVID-19 crisis, the company launched “Kiwameru Indian Curry,” a commemorative product marking the 20th anniversary of the launch of its flagship retort Indian Curry series, and strengthened its proposals. In addition to supermarkets, the company worked to expand sales by introducing its products to major convenience-store chains and drugstores.」

「Amid a new lifestyle involving calls to refrain from going out, the company worked to improve utilization rates through planned production of commercially available retort products, which had performed well, while also expanding its product lineup, strengthening promotions, and expanding sales channels.」

「The company also strengthened proposals for retort products suitable for microwave cooking to meet demand for convenience, and worked to expand sales through major convenience-store chains and drugstores.」

「Meanwhile, in response to expanding new demand, including stay-at-home consumption, we worked to secure sales by taking measures such as strengthening the production structure for retail retort products and the order-taking structure for online sales, including the Shinjuku Nakamuraya online shop “るく～るるくる.”」

「The company also promoted the development and launch of retort products suitable for microwave cooking to meet demand for convenience, and worked to expand sales through major convenience-store chains and drugstores.」

「In response to increased demand for prepared meals and stay-at-home consumption accompanying calls to refrain from going out, the company is taking emergency measures to minimize the impact on performance, including stabilizing supplies by preparing for increased production of commercially available retort products and strengthening and expanding its direct-to-consumer business.」

「In addition, as growth areas, the company will develop and improve foods responding to health-conscious consumers, develop new sales channels, improve its direct-to-consumer services, and expand the business.」