Expanding Sales Channels into Growth Markets such as Convenience Stores and the Souvenir Market

「We conducted sampling sales at mass retailers and continued initiatives to establish Chinese steamed buns throughout the year as convenient food that can be easily eaten, by promoting their convenience as a breakfast option.」

「For Chinese steamed buns, we highlighted the convenience of heating them in their individual packaging in a microwave, primarily through mass retailers, and aimed to expand sales throughout the year. We also launched new products including "担々肉まん," "塩レモン肉まん" and "てりやきチキンまん" so that customers could enjoy Chinese steamed buns on more occasions.」

「Focused primarily on mass-retail channels, we worked to strengthen year-round sales and expand sales.」

「In consumer foods, we strengthened in-store promotions to mitigate the impact of the price revisions from August and secure sales amid changing post-COVID market conditions. For the core "インドカリー" and "麻婆豆腐" series, which were renewed for autumn and winter, we held a tasting event at a pop-up store in Osaka as a new initiative to expand brand awareness outside the Tokyo metropolitan area, and worked to expand sales mainly in the Kansai region.」

「Through limited-time stores and delivered sales of "キャラメルマンデー" and "新宿カリーあられ" at locations including Tokyo Station and expressway service areas, we met souvenir demand and expanded sales.」

「For Chinese steamed buns sold through convenience stores, we continued selling "肉まん," "あんまん," "ピザまん" and "豚まん" at some stores, while advancing product planning and development and proposals to trading companies ahead of the improved product launch scheduled for late August.」

「Specifically, in the Chinese steamed bun business, we worked to further strengthen sales through year-round sales and channel expansion for individually packaged buns that can be heated directly in a microwave, as well as through the launch of nutritionally balanced breakfast foods.」

「For foodservice products, as demand for eating and drinking services recovered, we strengthened proposals for food-away-from-home channels such as fast food and the food courts of membership warehouse clubs, which continued to perform well. We also won new product business from restaurant chains through menu proposals that leveraged our cooking technology, continued actively proposing curry products for convenience stores, and worked to expand sales.」

「For individually packaged "肉まん" and "あんまん" that can be heated directly in a microwave, we achieved year-round sales through some mass retailers. In the convenience-store channel, we launched improved versions of core products: "肉まん," "ピザまん," "ごまあんまん," "つぶあんまん" and "大入り豚まん."」

「We also strengthened the development of private-label products for major convenience-store chains and drugstores and worked to expand distribution channels.」

「For the microwaveable "東京洋食" series, we newly launched "熟成欧風チーズカリー" and "芳醇デミミートソース," and advanced product proposals for convenience-store and drugstore channels.」

「In the consumer foods business, the special demand for stay-at-home consumption that expanded during the COVID-19 pandemic began to settle, while competition intensified in anticipation of the post-COVID market. We strengthened initiatives targeting convenience stores, drugstores and other channels, expanded the number of products handled outside supermarkets through new introductions of retort curry and renewals of private-label products, and worked to expand sales.」

「In permanent stores for the caramel sweets specialty store "CARAMEL MONDAY," we launched new daily-use products and strengthened the product lineup in the souvenir channel.」

「For Chinese steamed buns sold through convenience stores, we continued selling "肉まん," "あんまん," "ピザまん" and "豚まん" at some stores, while advancing product development for improved products to be launched this season.」

「To address declining sales at stations and airports, we took measures including beginning to sell products for the souvenir channel through online shopping.」

「In the souvenir channel, we newly opened the caramel sweets specialty store "CARAMELMONDAY" at NEWoMan Shinjuku and continued opening limited-time stores at major terminal stations and commercial facilities.」

「The souvenir channel faced challenging conditions due to requests to refrain from going out, but we continued opening the caramel sweets specialty store "CARAMEL MONDAY" as limited-time stores at major terminals and commercial facilities. We also opened permanent locations for "くろ一や," which had been renovated the previous year, at Shibuya Hikarie ShinQs Toyoko-noren-gai in May and Ecute Nippori in July.」

「In the souvenir channel, we continued opening CARAMEL MONDAY as limited-time stores and opened "くろ一や," which had been rebranded in the previous fiscal year, at major locations in Tokyo.」

「We also opened the caramel sweets specialty store "CARAMELMONDAY" as limited-time stores at major terminal stations and commercial facilities, primarily around Tokyo Station.」

「In the souvenir channel, we opened the caramel sweets specialty store "CARAMELMONDAY" as limited-time stores at major terminal stations and commercial facilities. We also rebranded the brown-sugar specialty store "くろ一や" and launched new products while improving existing products.」

「In the souvenir channel, we opened the new caramel sweets specialty brand "CARAMELMONDAY" as limited-time stores at major terminal stations, primarily Tokyo Station.」

「In the souvenir channel, we opened "東京ガトーつのはず堂," which had been rolled out since the previous fiscal year, at Odakyu Department Store Shinjuku, and opened the caramel sweets specialty store "CARAMEL MONDAY" as a limited-time store at major terminal stations.」

「In our store rollout, we opened the new "新宿中村屋カリーパン" brand at Haneda Airport and Ebina Service Area (outbound), and opened "東京ガトーつのはず堂," which had been offered at limited-time stores since the previous fiscal year, at Odakyu Shinjuku. We also opened "CARAMELMONDAY," which sells caramel sweets, as a limited-time store at Shinagawa Station.」

「In the souvenir channel, we rolled out the "新宿中村屋カリーパンショップ" at Haneda Airport and Ebina Service Area. We also opened the brown-sugar confectionery specialty store "九六一八" as limited-time stores at Ecute Tachikawa and Ecute Nippori, where they were well received.」

「In the souvenir channel, we opened "新宿中村屋カリーパン" outlets at Haneda Airport and Ebina Service Area (outbound), selling freshly fried curry bread.」

「In the souvenir channel, we launched "ガラムマサラカリーの種" at Tokyo Station and rolled out "新宿中村屋カリーパン" at Haneda Airport. We also opened "東京ガトーつのはず堂" at Daimaru Tokyo for the third time as a limited-time store.」

「In the souvenir channel, we opened the new brand "東京ガトーつのはず堂," based on the concept of stylish Western-style sweets with a retro-modern feel, as a limited-time store at Daimaru Tokyo, where it was well received.」

「In souvenir channels, we opened a temporary store for the new Tokyo Gateau Tsunohazudo brand at Daimaru Tokyo, based on the concept of retro-modern Western confectionery souvenirs, and it was well received.」

「We worked to strengthen offerings of midyear and homecoming gifts for mass retailers and to expand sales channels for gifts for convenience stores. In souvenir channels, we opened a temporary store for the new Tokyo Gateau Tsunohazudo brand at Daimaru Tokyo, based on the concept of retro-modern Western confectionery souvenirs.」

「In souvenir channels, we expanded sales of Shinjuku Curry Arare and Shinjuku Nakamuraya Curry Bread to Tokyo Station.」

「In souvenir channels, we expanded sales of Paris Collette, Sho-ko-ra Donuts and Shinjuku Curry Arare to station retail areas, airports and expressways.」

「In souvenir channels, we opened a store for the brown-sugar confectionery specialty shop Kyu-roku-ichi-hachi in a department store, addressing demand for premium gifts.」

「In convenience-store channels, we launched Mochi-Mochi Special Pork Bun, featuring a smooth, elastic dough, and Rich Cheese Curry Bun, made with an abundant amount of cheese. In souvenir channels, we expanded sales of Shinjuku Curry Arare, Tokyo Chocolat Crepe and Tokyo Paris Collette at Tokyo Station, Haneda Airport and other locations, working to expand retail space.」

「In souvenir channels, we expanded sales of Tokyo Chocolaterie's Paris Collette to Tokyo Station and Haneda Airport.」

「In addition, each business worked to develop products that leverage its strengths and actively expand sales channels for markets expected to achieve further growth, including convenience stores and the souvenir market.」