Shift from formal gifts to casual, everyday confectionery

「To develop the next core products, we strengthened and rolled out our lineup of products made with particular attention to ingredients and production methods, leveraging our bean-paste manufacturing technology, including “Ogura Tsubuan Monaka,” “Yaki Karinto Manju,” “Anko Pie” and “Milk Manju.”」

「デイリー菓子に注力 品質にこだわった高付加価値商品の提供」

「In our confectionery business, we took measures including making gift products more casual and expanding seasonal products, with the aim of establishing everyday confectionery as a staple for daily use.」

「Following “Ippin Dorayaki,” which attracted attention after being featured in the media, we launched “Ippin Castella” and expanded our lineup of products with distinctive value, made with particular attention to ingredients and production methods.」

「For everyday confectionery, we improved the quality and packaging of the “Gohobi Kissa” series, strengthening the appeal of the products. We also expanded our range of high-value-added products made with particular attention to ingredients and production methods by launching “Ippin Castella,” following the “Ippin Dorayaki” that attracted attention after being featured on a television program, and worked to increase sales of Japanese-style confectionery.」

「For everyday confectionery, we expanded the lineup of the “Gohobi Kissa” series and worked to increase sales of products such as “Ippin Dorayaki,” made with particular attention to ingredients and production methods. We also launched “Shiawase no Sakusaku Pie,” leveraging our proprietary pie-making technology, with the aim of increasing sales.」

「For confectionery for personal consumption, we launched the new-style pie product series “Shiawase no Sakusaku Pie,” expanding the product range, and worked to increase sales of “Dorayaki.”」

「In addition, for everyday confectionery, we expanded the product range of the “Gohobi Kissa” series and worked to increase sales of “Dorayaki.” We also launched “Shiawase no Sakusaku Pie,” a new product leveraging our proprietary pie-making technology, and proposed enjoying its freshly baked taste by warming it in a toaster.」

「In confectionery, we launched the packaged dessert “Hitokuchi Jelly,” strengthened our offering for gifts to take home, and improved the quality of our core products. We also strengthened our focus on casual gifts by launching seasonal limited-edition products under the “Caramel Monday” brand and actively developing events at Tokyo Station. For confectionery for personal consumption, we expanded the product range by launching the new Japanese-style confectionery series “Hatsukoi Kajitsu.”」

「In our confectionery business, we aim to expand our customer base by shifting from “special-occasion food,” centered on formal gifts, to “everyday food” integrated into daily life.」

「In confectionery, we launched “Sweets Selection,” “Smooth Cream Cheese Cake,” “Rich Melting Gateau Chocolat” and “Cheese Arare” for specialty stores, strengthening our offering for casual occasions. At the same time, we launched “Smooth Chocolate Sandwich,” a new product under the “Baked Chocolatory” brand, to strengthen our product range. For confectionery for personal consumption, we expanded the product lineup by launching seasonal variations of the “Gohobi Kissa” series and introduced “Ippin Dorayaki,” working to increase sales mainly through mass retailers.」

「For confectionery for personal consumption, we expanded the range of seasonal products in the “Gohobi Kissa” series and worked to increase sales, mainly through mass retailers.」

「In confectionery, we launched the packaged dessert “Aya Warabi Mochi,” strengthened our offering for gifts to take home, and improved the quality of our core products. We also strengthened our focus on casual gifts by launching summer products under the “Baked Chocolatory” brand and expanding distribution channels for the “Shinjuku Curry Arare” series. For confectionery for personal consumption, we expanded the product range of the Western-style confectionery series “Gohobi Kissa.”」

「For confectionery, we will shift from formal gifts to casual, everyday products, in other words, from “special-occasion food” to “everyday food.”」