Evolving into an Experience Marketing Partner
First written in FY2016. 18 of 25 entries say "Restated". Latest entry: 2026-08-14.
Hakuten moved to the "Worse" side of this theme in 2022.
2 other companies' latest entry also says "Advanced".
- FY2025RestatedAnnual report
「Our Group has adopted the purpose, “Connecting hearts through communication between people and society to create the driving force that leads to the future.” As a partner that supports client growth and resolves marketing challenges, we design every “expression,” “means” and “environment” related to communication, aiming to create a rich society filled with sensitivity and creativity.」
Under its purpose, the Group continues to design the expressions, means and environments related to communication as a partner that supports client growth and resolves marketing challenges. - 2026-03-17ReframedManagement plan
「We believe in that power and, as a partner that creates experiences together to drive the challenges of people and companies, we will combine the sensibility we have cultivated to date with data-based maximization of experience impact and the standardization of sustainable experience design, thereby increasing the reproducibility of experiences and further enhancing their value.」
In addition to its previous explanation of its purpose and Experience Marketing, the company presented a vision centered on maximizing experience impact based on data, standardizing sustainable experience design, and making experience value reproducible. - FY2024RestatedAnnual report
「Our Group has adopted the purpose, “Connecting hearts through communication between people and society to create the driving force that leads to the future.” As a partner that supports client growth and resolves marketing challenges, we design every “expression,” “means” and “environment” related to communication, aiming to create a rich society filled with sensitivity and creativity.」
Under its purpose, the Group continues to position itself as a marketing partner that designs experiences across physical and digital channels and helps resolve challenges facing companies and society. - FY2023ReframedAnnual report
「To achieve sustainable growth in the medium term, our Group has integrated its management philosophy and vision into the purpose, “Connecting hearts through communication between people and society to create the driving force that leads to the future,” in order to redefine, in line with the times, the capabilities it should develop and the responsibilities it should fulfill toward society.」
The former management philosophy and vision have been integrated into a purpose that redefines the Group’s social responsibilities and medium-term growth. - FY2022ReframedAnnual report
「Under the management philosophy of “Communication Design®,” our Group integrates the design of people’s experiences across both physical and digital channels, contributing to the resolution of challenges facing companies and society.」
The explanation has shifted from directly presenting the former mid-term vision to focusing on the “Communication Design®” philosophy, integrated physical and digital experience design, and business-unit strategy. - FY2021-Q3RestatedAnnual report
「Against this backdrop, our Group is focusing on the priority areas set out below in order to realize its mid-term vision, “Create Moments that Move Hearts and Move Society Forward.”」
The Group continues initiatives in the priority areas supporting realization of its mid-term vision, “Create Moments that Move Hearts and Move Society Forward.” - FY2021-Q2RestatedAnnual report
「Against this backdrop, our Group is focusing on the priority areas set out below in order to realize its mid-term vision, “Create Moments that Move Hearts and Move Society Forward.”」
The Group continues initiatives to realize its mid-term vision, “Create Moments that Move Hearts and Move Society Forward.” - FY2021-Q1RestatedAnnual report
「Against this backdrop, our Group is working to realize its mid-term vision, “Create Moments that Move Hearts and Move Society Forward,” while responding to the rapidly changing business environment.」
The Group continues to work toward its mid-term vision while responding to the rapidly changing business environment. - FY2020RestatedAnnual report
「Against this backdrop, our Group will establish its position as a long-term marketing partner for clients by redesigning “valuable experiences” that transcend the boundaries between physical and digital, and by providing integrated communication design adapted to new lifestyles.」
In response to changes in the communications environment caused by COVID-19, the Group continues to pursue its goal of establishing a position as clients’ long-term marketing partner. - FY2020-Q3RestatedAnnual report
「Against this backdrop, our Group is working to realize its mid-term vision, “Create Moments that Move Hearts and Move Society Forward.”」
The Group continues initiatives to realize its mid-term vision, “Create Moments that Move Hearts and Move Society Forward.” - FY2020-Q2RestatedAnnual report
「Against this backdrop, our Group is working to realize its mid-term vision, “Create Moments that Move Hearts and Move Society Forward.”」
The Group continues initiatives to realize its mid-term vision, “Create Moments that Move Hearts and Move Society Forward.” - FY2020-Q1RestatedAnnual report
「Against this backdrop, our Group is working to realize its mid-term vision, “Create Moments that Move Hearts and Move Society Forward.”」
The Group continues initiatives to realize its mid-term vision, “Create Moments that Move Hearts and Move Society Forward.” - FY2019-Q3RestatedAnnual report
「Against this backdrop, our Group is working to realize the new mid-term vision established from the current fiscal year, “Create Moments that Move Hearts and Move Society Forward.”」
The Group continues initiatives to realize its mid-term vision, “Create Moments that Move Hearts and Move Society Forward.” - FY2019-Q2RestatedAnnual report
「Against this backdrop, our Group is working to realize the new mid-term vision established from the current fiscal year, “Create Moments that Move Hearts and Move Society Forward.”」
The Group continues initiatives to realize the mid-term vision established from the current fiscal year. - FY2019-Q1RestatedAnnual report
「Against this backdrop, our Group is working to realize its newly established mid-term vision, “Create Moments that Move Hearts and Move Society Forward.”」
The Group continues initiatives to realize the mid-term vision established in FY2018, “Create Moments that Move Hearts and Move Society Forward.” - FY2018ReframedAnnual report
「Our Group has established a new mid-term vision, “Create Moments that Move Hearts and Move Society Forward,” and aims to build a richer society that moves people’s hearts by delivering a range of experiential value to society. As a pioneer in Experience Marketing—promotional, sales and brand-awareness activities for products and services delivered through a range of experiences in places and spaces where people meet directly—we are committed to providing high-value-added services in order to lead the market and earn the trust of clients as a marketing partner that addresses their challenges.」
The previous vision, “Be a PARTNER of EXPERIENCE MARKETING,” was replaced with the new mid-term vision, “Create Moments that Move Hearts and Move Society Forward.” The direction of evolving into a marketing partner through Experience Marketing remains unchanged. - FY2018-Q3RestatedAnnual report
「Against this backdrop, in pursuit of our medium-term vision, “Be a PARTNER of EXPERIENCE MARKETING (become an experience-driven marketing partner),” our group advanced each business with an emphasis on expanding market areas and enhancing services, aiming to evolve into a marketing partner that clients will continue to choose through the provision of Experience Marketing services.」
The company reiterates its policy of expanding market areas and enhancing services to realize its medium-term vision, “Be a PARTNER of EXPERIENCE MARKETING.” - FY2018-Q2RestatedAnnual report
「Against this backdrop, in pursuit of our medium-term vision, “Be a PARTNER of EXPERIENCE MARKETING (become an experience-driven marketing partner),” our group advanced each business with an emphasis on expanding market areas and enhancing services, aiming to evolve into a marketing partner that clients will continue to choose through the provision of Experience Marketing services.」
The company reiterates its policy of expanding market areas and enhancing services to realize “Be a PARTNER of EXPERIENCE MARKETING.” - FY2018-Q1RestatedAnnual report
「Against this backdrop, in pursuit of our medium-term vision, “Be a PARTNER of EXPERIENCE MARKETING (become an experience-driven marketing partner),” our group advanced each business with an emphasis on expanding market areas and enhancing services, aiming to evolve into a marketing partner that clients will continue to choose through the provision of Experience Marketing services.」
The company reiterates its policy of evolving into an Experience Marketing partner, with a focus on expanding market areas and enhancing services. - FY2017RestatedAnnual report
「Consolidated net sales for the fiscal year increased from the previous fiscal year, as each business was advanced with a focus on entering new markets and service areas, with the aim of evolving into a marketing partner that clients will continue to choose through the provision of Experience Marketing services, in pursuit of our group’s medium-term vision, “Be a PARTNER of EXPERIENCE MARKETING” (become an experience-driven marketing partner).」
The group continued to pursue its medium-term vision of becoming a marketing partner that clients will continue to choose through Experience Marketing services. - FY2017-Q2RestatedAnnual report
「Against this backdrop, in pursuit of our medium-term vision, “Be a PARTNER of EXPERIENCE MARKETING” (become an experience-driven marketing partner), our group has been advancing its businesses with a focus on creating new markets and next-generation services, aiming to evolve into our clients’ marketing partner through the provision of Experience Marketing services. These services focus on the venues and spaces where people meet and the experiences created there, maximizing emotional and experiential value while working with clients to enhance their brand and product value.」
Under its medium-term vision of evolving into an Experience Marketing partner, the company is taking on the challenge of creating new markets and next-generation services. - FY2017-Q1RestatedAnnual report
「Against this backdrop, in pursuit of our medium-term vision, “Be a PARTNER of EXPERIENCE MARKETING” (become an experience-driven marketing partner), our group has been advancing its businesses while taking on new markets and service areas, with the aim of evolving into our clients’ marketing partner through the provision of Experience Marketing services. These services focus on the venues and spaces where people meet and the experiences created there, maximizing emotional and experiential value while working with clients to enhance their brand and product value.」
The company reiterates its medium-term vision and its evolution into a marketing partner through Experience Marketing services. - FY2016First statedAnnual report
「To realize our medium-term vision, “Be a PARTNER of EXPERIENCE MARKETING” (become an experience-driven marketing partner), we aim to evolve into our clients’ marketing partner through the provision of Experience Marketing services. These services focus on the venues and spaces where people meet and the experiences created there, maximizing emotional and experiential value while working with clients to enhance their brand and product value.」
The company positions its evolution into an experience-driven marketing partner as its medium-term vision.