Komori
Hakuten (2173) · FactRestated

Defining Communication Design and Experience Marketing

First written in FY2016. 28 of 37 entries say "Restated". Latest entry: 2026-08-14.

37entries
11years
3from disclosures
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How it moved
ProgressHeldSoftenedWorseRestatedFY2017-Q2 – FY2020-Q3RestatedFY2024-Q1 – FY2026-H12016: 320162017: 220172018: 420182019: 320192020: 420202021: 420212022: 420222023: 420232024: 220242025: 220252026: 52026
Same theme, other companies
Single-segment structure centered on Communication Design and Experience MarketingA theme 1 companies write about · 0 as a headwind · 1 as a tailwind

No other company in this theme has enough history to compare yet.

Full recordFilings, disclosures and news, newest first
  1. 2026-08-14RestatedEarnings

    「Because our group operates in a single segment, the Experience Marketing business, this information has been omitted.」

    The company continues to operate in a single segment, the Experience Marketing business.
  2. FY2027-H1RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the interim consolidated accounting period.」

    当中間連結会計期間において、事業内容に重要な変更がないことを再確認している。エクスペリエンス・マーケティング事業の単一セグメントを継続している。
  3. 2026-05-15ReframedEarnings presentation

    「We define our unique business domain spanning the 3 areas of events, displays, and advertising as the Experience Marketing domain, and operate a business that designs “experiences” through which people and society connect emotionally.」

    The company explicitly defines Experience Marketing as a unique domain spanning 3 areas—events, displays, and advertising—in addition to integrating physical and digital experiences.
  4. FY2025RestatedAnnual report

    「当社グループは、パーパス「人と社会のコミュニケーションにココロを通わせ、未来へつなげる原動力をつくる。」のもと、リアル・デジタルの両方を通じて人の“体験”を統合的にデザインし、企業や社会の課題解決に貢献しています。」

    パーパスのもとで、リアル・デジタルを通じて体験を統合的にデザインし、企業・社会の課題解決に貢献する単一セグメントの事業定義を継続している。
  5. 2026-03-07AdvancedGeneral Meetings of Shareholders

    「To prepare for future business expansion, we will partially amend Article 2 (Purpose) of the current Articles of Incorporation.」

    The company proposed adding “business related to the introduction and referral of customers” to the purposes clause of the Articles of Incorporation, expanding the scope of its business purposes.
  6. FY2026-H1RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the interim consolidated accounting period.」

    当中間連結会計期間において事業内容に重要な変更はなく、エクスペリエンス・マーケティング事業の単一セグメントおよびリアルイベント、商環境、デジタル等のサービス区分を継続している。
  7. FY2024RestatedAnnual report

    「当社グループは、パーパス「人と社会のコミュニケーションにココロを通わせ、未来へつなげる原動力をつくる。」のもと、リアル・デジタルの両方を通じて人の“体験”を統合的にデザインし、企業や社会の課題解決に貢献しています。」

    パーパスのもとでリアル・デジタルの体験を統合的にデザインし、企業・社会の課題解決に貢献する事業定義を継続している。
  8. FY2025-H1RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the interim consolidated accounting period.」

    当中間連結会計期間において、事業内容に重要な変更がないことを再確認している。
  9. FY2024-Q4RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative first quarter period.」

    事業内容に重要な変更がないこと、およびエクスペリエンス・マーケティング事業の単一セグメントを維持していることを再確認している。
  10. FY2024-Q2RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative second quarter period.」

    事業内容に重要な変更はなく、エクスペリエンス・マーケティング事業を単一セグメントとする事業構成を継続している。
  11. FY2024-Q1RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative first quarter period.」

    事業内容に重要な変更はなく、エクスペリエンス・マーケティング事業の単一セグメントを継続している。
  12. FY2023ReframedAnnual report

    「パーパスのもと、リアル・デジタルの両方を通じて人の“体験”を統合的にデザインし、企業や社会の課題解決に貢献しています。」

    事業定義がCommunication DesignやExperience Marketingの説明から、パーパスのもとでリアル・デジタルの体験を統合的にデザインし、企業・社会の課題を解決する内容へ整理された。
  13. FY2023-Q3RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative third quarter period.」

    エクスペリエンス・マーケティング事業を単一セグメントとする事業構成について、重要な変更はないと再確認している。
  14. FY2023-Q2RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative second quarter period.」

    事業内容について重要な変更はなく、エクスペリエンス・マーケティング事業を単一セグメントとする従来の事業構成を維持している。
  15. FY2023-Q1RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative first quarter period.」

    事業内容について重要な変更はないとし、エクスペリエンス・マーケティング事業を単一セグメントとする事業構成を維持している。
  16. FY2022ReframedAnnual report

    「展示会、商談会やプロモーションイベント、施設環境の開発など、人と人が出会うリアルな「場」「体験」の創造に加え、オンラインイベントやデジタルマーケティングなども連携させて、お客様のマーケティングや事業課題の解決を支援しています。」

    事業定義を、リアルな場・体験の創造とオンラインイベント・デジタルマーケティングを連携させ、企業や社会の課題解決を支援する統合型の内容へ整理している。
  17. FY2022-Q3RestatedAnnual report

    「当第3四半期連結累計期間において、当社グループ(当社及び当社の関係会社)が営む事業の内容について、重要な変更はありません。また、主要な関係会社の異動は、第1四半期連結会計期間に、連結子会社であった株式会社アイアクトの全株式を譲渡し連結の範囲から除外しています。第2四半期連結会計期間に、株式会社ニチナンの全株式を取得し連結の範囲に含めております。なお、第1四半期連結会計期間より報告セグメントの区分を変更しております。」

    事業内容に重要な変更はないとし、アイアクトの連結除外、ニチナンの連結加入、単一セグメントへの変更を再確認している。
  18. FY2022-Q2RestatedAnnual report

    「当第2四半期連結累計期間において、当社グループ(当社及び当社の関係会社)が営む事業の内容について、重要な変更はありません。また、主要な関係会社の異動は、第1四半期連結会計期間に、連結子会社であった株式会社アイアクトの全株式を譲渡し連結の範囲から除外しています。当第2四半期連結会計期間に、株式会社ニチナンの全株式を取得し連結の範囲に含めております。なお、第1四半期連結会計期間より報告セグメントの区分を変更しております。」

    事業内容に重要な変更はないとしつつ、株式会社アイアクトの連結除外と株式会社ニチナンの連結加入を記載している。報告セグメントは引き続き「エクスペリエンス・マーケティング事業」の単一セグメントである。
  19. FY2022-Q1ReframedAnnual report

    「当社グループは従来、「リアルエクスペリエンス&コミュニケーション事業」・「デジタルエクスペリエンス&コミュニケーション事業」の2事業を報告セグメントとしておりましたが、当第1四半期連結会計期間より単一セグメントに変更しております。」

    アイアクトの譲渡に伴い、従来のリアル・デジタル2事業セグメントから、エクスペリエンス・マーケティング事業の単一セグメントへ報告区分を変更した。
  20. FY2021ReframedAnnual report

    「現在の事業環境における当社グループ経営資源の最適配分を検討した結果、2021年4月15日付「子会社の異動(株式譲渡)及び特別利益の計上に関するお知らせ」にて公表したとおり、完全子会社であった株式会社アイアクトの全株式を株式会社インフォネットへと譲渡いたしました。」

    株式会社アイアクトの全株式譲渡により、グループのデジタル事業を構成する会社と事業基盤の位置付けが変化した。
  21. FY2021-Q3RestatedAnnual report

    「当第3四半期連結累計期間において、当社グループ(当社及び当社の関係会社)が営む事業の内容について、重要な変更はありません。また、主要な関係会社の異動もありません。」

    事業内容や主要な関係会社に重要な変更がないことを再確認している。
  22. FY2021-Q2RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative second quarter period.」

    事業内容に重要な変更はなく、従来のリアル・デジタルの事業構成を維持している。
  23. FY2021-Q1RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative first quarter period.」

    事業内容に重要な変更がないことを記載し、従来のリアル・デジタルを中心とする事業構成を維持している。
  24. FY2020ReframedAnnual report

    「今後はグループシナジーをより活かし、リアルとデジタルの垣根を超えた「価値ある体験」を再設計し、新たな生活様式に適応した統合型のコミュニケーションデザインを提供すべく、サービスを進化させてまいります。」

    従来のリアル・デジタル2区分の事業説明を維持しながら、新たな生活様式に適応する統合型コミュニケーションデザインへ重点を置く説明に改めている。
  25. FY2020-Q3RestatedAnnual report

    「We position promotional and sales activities for products and services delivered through various experiential values in places and spaces where people meet face to face, such as exhibitions and events, as “Experience Marketing.” We provide services by optimizing and “designing” every “expression,” “means” and “environment” related to “communication.”」

    Experienceマーケティングを、人と人が直接出会う場・空間で体験価値を通じて製品・サービスの宣伝・販売を行い、コミュニケーションの表現・手段・環境を最適化する事業として継続して定義している。
  26. FY2020-Q2RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative second quarter period.」

    There were no material changes in the business, and the existing structure centered on physical and digital Experience Marketing was maintained.
  27. FY2020-Q1RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative first quarter period.」

    There were no material changes in the business, and the existing physical and digital Experience Marketing structure was maintained.
  28. FY2019-Q3RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative third quarter period.」

    The Group states that there were no material changes in its business and continues to operate through its 2 physical and digital business segments.
  29. FY2019-Q2RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative second quarter period.」

    The Group states that there were no material changes in its business and continues to define Experience Marketing across physical and digital channels.
  30. FY2019-Q1RestatedAnnual report

    「We position promotional and sales activities for products and services delivered through various experiential values in places and spaces where people meet face to face, such as exhibitions and events, as “Experience Marketing.” We provide services by optimizing and “designing” every “expression,” “means” and “environment” related to “communication.”」

    Experience Marketing continues to be defined as promoting and selling products and services through experiential value in physical places and spaces where people meet face to face.
  31. FY2018RestatedAnnual report

    「The Group’s business is classified into the Real Experience & Communication Business and the Digital Experience & Communication Business, as described below.」

    The Group maintains the 2 segments of Real Experience & Communication Business and Digital Experience & Communication Business, covering one-stop physical services and offerings by subsidiaries in Web, AI and cognitive technologies, applications, digital signage and robotics.
  32. FY2018-Q3RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative third quarter period. There were also no changes among the principal affiliated companies.」

    The Group states that there were no material changes in its business or major affiliated companies, and that its existing business structure was maintained.
  33. FY2018-Q2RestatedAnnual report

    「There were no material changes in the nature of the businesses conducted by the Group (the Company and its affiliated companies) during the cumulative second quarter period. There were also no changes among the principal affiliated companies.」

    The Group states that there were no material changes in its business or major affiliated companies during the second quarter, and that its existing business structure was maintained.
  34. FY2017RestatedAnnual report

    「The Group consists of the Company and 3 subsidiaries. We collectively refer to the support we provide for companies’ and organizations’ marketing activities—including the planning and design of various forms of communication arising from those activities, the provision of solutions, and support for global expansion—as “Communication Design®.” In particular, we define promotional and sales activities for products and services delivered through various experiential values in places and spaces where people meet face to face as “Experience Marketing,” and provide services by “designing” every form of “expression,” “means” and “environment” related to “communication.”」

    Communication Design and Experience Marketing remain the Group’s business definitions, with reporting based on 2 segments, physical and digital.
  35. FY2017-Q2RestatedAnnual report

    「As a result of changes in the business of iact Corporation, which had previously been classified under the Web Integration Business, and the commencement of services combining various digital technologies through collaboration with Takerobo Co., Ltd. and Splascia Corporation, the reporting segment formerly classified as the Web Integration Business and the business segment formerly classified as the Communication Devices Business were newly classified as the Digital Experience & Communication Business. The reporting segment formerly classified as the Communication Design Business was renamed the Real Experience & Communication Business.」

    The company again explains the Real Experience & Communication and Digital Experience & Communication segments and the business changes and combination of digital technologies behind the reclassification.
  36. FY2017-Q1ReframedAnnual report

    「In the previous consolidated fiscal year, the Group’s reporting segments were classified as the Communication Design Business and the Web Integration Business. From the first quarter of the current consolidated fiscal year, they have been changed to the Real Experience & Communication Business and the Digital Experience & Communication Business.」

    The reporting segments were changed from the Communication Design Business and Web Integration Business to the Real Experience & Communication Business and Digital Experience & Communication Business.
  37. FY2016First statedAnnual report

    「We collectively refer to our support for companies’ and organizations’ marketing activities, including planning and designing various forms of communication, providing solutions, and supporting global expansion, as “Communication Design®.”」

    The business as a whole is described as Communication Design, with experiences in physical venues and spaces positioned as Experience Marketing.
Moved together

"Medium-Term Management Plan Targets of ¥500 Million and ¥800 Million in Operating Profit" moved the same way as this thread, in the same document, in 4 of its 37 moves.

432222★123456
  1. ★This thread
  2. 1Medium-Term Management Plan Targets of ¥500 Million and ¥800 Million in Operating Profit4×
  3. 2Evolving into an Experience Marketing Partner3×
  4. 3Balancing Growth Investment with Stable Dividends2×
  5. 4Risk of Economic Stagnation and Reduced Promotional Investment2×
  6. 5Acquiring New Technologies and Service Areas through M&A2×
  7. 6Enhancing Brand Value through Sustainable Activities2×

★ is this thread; numbers match the list above. The number on a line is how many documents both moved the same way in; lines between the other threads count the documents they moved together in too. Threads that move together often sit closer.

When this could move next
No upcoming earnings preview for Hakuten yet. It last moved in the Earnings of 2026-08-14: "Restated".
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Defining Communication Design and Experience Marketing | Hakuten Corporation (2173) | Komori