Increasing Face-to-Face Contacts and the Customer Base by Strengthening Sales to Advertisers
First written in FY2016-Q3. 9 of 20 entries say "Restated". Latest entry: FY2026-H1.
82 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「The thorough sharing and visualization of information on prospective clients, business discussions, and other matters has become established among individual sales representatives, leading to improvements in sales activity quality through joint sales calls and meetings with management. The Company is also working to improve sales productivity through the introduction of a data analytics platform.」
The Company has specified sales initiatives including sharing and visualizing business discussion information, joint sales calls and meetings with management, and improving productivity through the introduction of a data analytics platform. - FY2025AdvancedAnnual report
「During the fiscal year, to improve performance in the core business quickly and reliably, the Company assigned directors, executive officers, and deputy heads of regional business headquarters to manage each business location and worked to generate profits.」
As a sales and profitability improvement measure, the Company implemented a site management structure by assigning directors, executive officers, and deputy heads of regional business headquarters to each business location, and is working to generate profits. - FY2024-Q2AdvancedAnnual report
「During the fiscal year, while closely monitoring profitability by publishing area, the Company worked to increase average customer spend by acquiring mid-sized and large clients. Against a backdrop of an increasing number of clients seeking to differentiate their promotional methods amid intensifying competition in web advertising, sales of special-feature projects and large-format, two-page spread advertising space remained strong.」
The Company is pursuing the acquisition of mid-sized and large clients and higher average customer spend while monitoring profitability by publishing area, and reported strong sales of specific offerings including special-feature projects and large-format, two-page spread advertising space. - FY2024-Q1AdvancedAnnual report
「While closely monitoring profitability by publishing area, the Company is focusing on proposals to mid-sized and large clients and working to increase average customer spend.」
The Company has refined its sales strategy for advertisers by focusing on proposals to mid-sized and large clients while monitoring profitability by publishing area, with the aim of increasing average customer spend. - FY2023AdvancedAnnual report
「By clearly identifying targets based on customers’ order histories, the Company will focus its sales resources, improve sales efficiency and average customer spend, and maximize profits.」
In addition to integrating marketing, inside sales, and customer success, the Company identified specific measures including defining targets using customers’ order histories, concentrating sales resources, and increasing average customer spend. - FY2022AdvancedAnnual report
「To achieve and accelerate these objectives, the Company will establish a system that integrates 3 functions: “marketing,” including active use of web advertising; “inside sales,” aimed at increasing contact frequency with clients through emails and telephone calls; and “customer success,” aimed at proposing suitable products at the right time and improving customer satisfaction. This will enable the Company to increase its client base beyond previous levels and improve retention rates.」
The Company has developed its initiatives from strengthening web marketing and inside sales to an integrated structure combining 3 functions through the addition of customer success. - FY2021AdvancedAnnual report
「Specifically, the Company will strengthen web marketing and inside sales to increase the number of inquiries. It also aims to generate leads and convert them into opportunities through white paper downloads and webinars. This will enable the Company to focus on highly promising business discussions and high-quality proposals, with the aim of improving customer satisfaction and retention rates.」
In addition to strengthening conventional face-to-face sales and inside sales, the Company has specified a sales process encompassing white papers, webinars, lead generation, and opportunity creation. - FY2021-Q3RestatedAnnual report
「② Strengthening the marketing function and launching an inside sales team」
The Company continues to position strengthening the marketing function and launching an inside sales team as measures to improve profitability, reduce costs, and address other issues. - FY2021-Q2RestatedAnnual report
「② Strengthening the marketing function and launching an inside sales team」
The Company continues to position strengthening the marketing function and launching an inside sales team as measures to improve profitability, reduce costs, and address other issues. - FY2021-Q1RestatedAnnual report
「② Strengthening the marketing function and launching an inside sales team」
The Company continues to position strengthening the marketing function and launching an inside sales team as measures to improve profitability. - FY2020AdvancedAnnual report
「The Company strengthened its marketing function and launched an inside sales team.」
In addition to strengthening conventional face-to-face and non-contact sales, the Company described specific measures to develop its sales structure, including strengthening the marketing function and launching an inside sales team. - FY2020-Q3ReframedAnnual report
「The Company expects economic activity to recover gradually from June onward, and will strengthen non-contact sales activities to drive a recovery in sales.」
The description of sales initiatives, which had focused on face-to-face sales to advertisers, has shifted toward strengthening non-contact sales activities in response to the spread of COVID-19. - FY2018-Q2RestatedAnnual report
「As an initiative in the newspaper and other publishing business, 地域新聞社 strengthened its efforts in web marketing in addition to face-to-face sales to advertisers, built relationships of trust by increasing the number of contacts, and worked to increase customer numbers. ショッパー社 worked to increase the number of contacts by hiring sales personnel in addition to face-to-face sales to advertisers.」
地域新聞社 continued initiatives to increase contacts with advertisers and customer numbers by strengthening face-to-face sales and web marketing, while ショッパー社 did so through hiring sales personnel in addition to face-to-face sales. - FY2018-Q1RestatedAnnual report
「As a measure to increase sales activity, the Company strengthened its efforts in web marketing in addition to face-to-face sales to advertisers, built relationships of trust by increasing the number of contacts and providing useful information, and worked to increase customer numbers.」
The Company continued sales initiatives consisting of web marketing in addition to face-to-face sales, information provision, and increases in contacts and customer numbers. - FY2017RestatedAnnual report
「As a measure to increase sales activity, the Company began working on web marketing in addition to face-to-face sales to advertisers, built relationships of trust by increasing the number of contacts, and worked to increase the number of customers.」
The Company reiterated its initiative to increase contacts with advertisers, relationships of trust, and customer numbers through web marketing in addition to face-to-face sales. - FY2017-Q3RestatedAnnual report
「As a measure to increase sales activity, the Company began working on web marketing in addition to face-to-face sales to advertisers, built relationships of trust by increasing the number of contacts, and worked to increase the number of customers.」
The Company reiterated its initiative to increase contacts with advertisers, relationships of trust, and customer numbers through web marketing in addition to face-to-face sales. - FY2017-Q2RestatedAnnual report
「As a further measure to increase sales activity, the Company began working on web marketing in addition to face-to-face sales to advertisers, built relationships of trust by increasing the number of contacts, and worked to increase the number of customers.」
The Company reiterated its initiative to increase contacts with advertisers, relationships of trust, and customer numbers through web marketing in addition to face-to-face sales. - FY2017-Q1AdvancedAnnual report
「As a measure to increase sales activity, the Company began working on web marketing in addition to face-to-face sales to advertisers, built relationships of trust by increasing the number of contacts, and worked to increase the number of customers.」
In addition to conventional face-to-face sales, the Company began working on web marketing, targeting increases in contacts with advertisers and customer numbers. - FY2016RestatedAnnual report
「As a measure to increase sales activity, the Company strengthened face-to-face sales to advertisers, built relationships of trust by increasing the number of contacts, and worked to increase the number of customers.」
The Company continued initiatives to increase customer numbers by strengthening face-to-face sales to advertisers, increasing the number of contacts, and building relationships of trust. - FY2016-Q3First statedAnnual report
「As a measure to increase sales activity, the Company strengthened face-to-face sales to advertisers, built relationships of trust by increasing the number of contacts, and worked to increase the number of customers.」
The Company increased face-to-face contact with advertisers as a sales initiative to build relationships of trust and increase the number of customers.