Intensifying Competition in the Newspaper-Inserted Flyer Distribution and Comprehensive Sales Promotion Support Business

「The Company revised its inserted-flyer rates from September 2024. The impact of the resulting decline in demand was limited, and the revision has helped strengthen earnings power while maintaining high competitiveness.」

「In the first quarter accounting period, demand was particularly strong in the food service, funeral and ceremonial services, and reuse industries, driving the strong performance of the flyer distribution business.」

「As in the newspaper publishing business, we revised our flyer distribution prices from January 2023 to address rising costs and strengthen earnings capacity. However, demand for leaflet posting has not weakened, and sales are growing steadily, helped by declining subscription rates for general newspapers.」

「The company revised its flyer distribution prices from January 2023, but demand has not weakened and sales are growing steadily. The main factors are the recovery in demand for attracting visitors to events at housing exhibition venues, demand in the food service industry and demand related to schools, including cram schools, as well as a short-term expansion in demand resulting from the unified local elections.」

「The business revised its flyer distribution prices from January 2023, but demand has not weakened and sales are growing steadily.」

「While efforts are being made to revitalize socioeconomic activity while containing the spread of COVID-19, demand for attracting visitors to events at housing exhibition venues and shopping malls, as well as demand in the travel industry, is recovering. In addition, demand for sales promotion in the reuse industry is increasing as consumers become more inclined to economize amid rising prices.」

「In addition, demand for flyer distribution services is increasing, mainly as a result of the recovery from the COVID-19 pandemic and declining subscription rates for general newspapers.」

「In addition, recovery from the COVID-19 pandemic is progressing steadily, and demand for flyer distribution is increasing.」

「Although recovery has been delayed in some industries because events cannot be held as they were before the spread of COVID-19, the decline in transaction volumes caused by the pandemic is showing signs of recovery, and recovery is progressing faster than in the newspaper publishing business.」

「From September 2021, we will change the paper quality used for our publications to improve profitability. We will also enhance media value, maximize advertising effectiveness and strengthen earnings capacity by establishing mechanisms to improve advertising effectiveness, including branding and customer portfolio management.」

「Although the decline in transaction volumes caused by the renewed spread of COVID-19 continued, market conditions have gradually improved, and sales from March to May 2021 are expected to have exceeded the budget at 104% of budget. Going forward, we will seek to acquire major customers, focusing on industries with faster recovery, and work to further improve performance.」

「The decline in transaction volumes caused by the renewed spread of COVID-19 is also evident in the flyer distribution business. However, in the second quarter accounting period, there were months in which sales exceeded pre-pandemic levels, supported by announcements for the Chiba gubernatorial election to be held in March 2021 and the acquisition of major customers.」

「In the flyer distribution business, net sales have remained sluggish due to factors including market maturity and intensifying competition from web services. In addition, the business has been significantly affected by store closures and shortened operating hours to contain the spread of COVID-19, and recovery is expected to take time even after the state of emergency is lifted.」

「In the flyer distribution business, net sales have remained sluggish due to factors including market maturity, intensifying competition from web services and rising paper prices.」

「In the flyer distribution business, although challenging factors such as market maturity and competition from web services have emerged, we will provide services at both 地域新聞社 and ショッパー社 that use proprietary geographic information systems (GIS) customized for each region to clarify customer targets, improve efficiency and maximize advertising effectiveness.」

「Growth in the markets to which the flyer distribution and comprehensive sales promotion support businesses belong is currently slowing. Both businesses face a significant number of competitors, and intense competition is also taking place in Chiba Prefecture, our group’s primary market, as of 31 August 2018.」

「Growth in the markets to which the flyer distribution and comprehensive sales promotion support businesses belong is currently slowing. Both businesses face a significant number of competitors, and intense competition is also taking place in Chiba Prefecture, our group’s primary market, as of 31 August 2017.」