Creating new value through new media, e-commerce, and proprietary databases, independent of publication frequency
First written in FY2023. 7 of 8 entries say "Advanced", first in FY2024-Q1. Latest entry: 2026-10-13.
No other company in this theme has enough history to compare yet.
- FY2026-H1AdvancedAnnual report
「In addition, we are increasing publication of media other than “ちいき新聞,” including the childcare support magazine “ままここっと®,” the school-distributed booklet “部・ラボ” focused on extracurricular activities, the employment magazine “Overture” for University of Tsukuba students, and the job listings paper “Happiness,” among others, in an effort to generate profits.」
Regarding a revenue base independent of publication frequency, the Company is increasing publication of media targeting multiple segments, including childcare, extracurricular activities, student employment and job listings, with the aim of generating profits. - FY2025AdvancedAnnual report
「In addition, we are increasing publication of media other than “ちいき新聞,” including the career education supplementary teaching material “発見たんけん” for elementary and junior high school students, the job-hunting magazine “Overture (オウバチャー)” connecting University of Tsukuba students with leading companies, the childcare support magazine “まま・ここっと®,” and the job listings paper “Happiness,” among others, in an effort to generate profits.」
Regarding new value creation independent of publication frequency, the Company described plans to increase multiple segmented media offerings, including “発見たんけん,” “Overture,” “まま・ここっと” and “Happiness.” - FY2025-H1AdvancedAnnual report
「From April 2025, the Company will renew the print edition of “ちいき新聞” and accumulate user data by increasing content that enables two-way communication with readers.」
Regarding its proprietary database and new value creation initiatives, the Company presented a specific plan to incorporate two-way content into the print edition renewal and use this to accumulate user data. - FY2024-Q2AdvancedAnnual report
「To restore response levels, we are improving advertising and website content and approaching prospective customers using our database.」
The Company is actively using its proprietary database to approach prospective customers and is seeking to restore response levels for its matching business by combining this with improvements to advertising and website content. - FY2024-Q1AdvancedAnnual report
「In addition, we plan to launch a new service that will accumulate user information from our services, including "チイコミ！", in a database and enable emails and direct mail to be sent based on user segments.」
Regarding the use of its proprietary database, the Company indicated plans to develop a new service that segments user information and enables the distribution of email and direct mail. - FY2023First statedAnnual report
「To improve this situation, we will develop businesses that are not dependent on publication frequency. Specifically, we will publish new targeted media booklets distributed through proprietary channels and expand the e-commerce site “ちいきの逸品,” which delivers locally sourced products. In addition, our proprietary database, which we began developing last year, is steadily growing in volume and increasing in value.」
As measures to address the Company's revenue structure being dependent on newspaper publication frequency, it presented new initiatives including targeted media booklets, the local-products e-commerce site “ちいきの逸品,” and new product development using databases of readers, customers and “チイコミ！” users.