Enhancing the Added Value of Advertising and Customer Satisfaction Through Closer Collaboration Between “Chiki Shimbun” and “Chiikomi”
First written in FY2016-Q3. 12 of 22 entries say "Restated". Latest entry: FY2024-Q1.
0 other companies' latest entry also says "Advanced".
- FY2024-Q1AdvancedAnnual report
「The company combines products such as 「ちいき新聞」 advertising and web advertising in its proposals and seeks to maximize the advertising effectiveness of 「ちいき新聞」 by becoming involved in customers' overall sales promotion plans.」
It is developing concrete integration measures between print and digital by combining print and web advertising and proposing involvement in customers' overall sales promotion plans. - FY2023RestatedAnnual report
「By publishing locally focused people, events, features and advertisements, and further linking them with social media, the company is working to enhance the media value of 「ちいき新聞」 and attract and expand its fan base.」
It continues measures to enhance the media value for both readers and advertisers by linking the publication with social media. - FY2023-Q1AdvancedAnnual report
「In the first quarter, the Company implemented initiatives to improve advertising effectiveness by proposing special features that met readers’ needs together with digital promotional strategies using the web and social media. For the “Let’s Eat Rice” feature in the issue dated 23 September, for example, it streamed introductions to foods served with rice and cooking demonstrations live on YouTube and Instagram. By building a track record of successful promotions across both print and web channels, the Company worked to recover sales from the COVID-19 pandemic.」
Regarding integration between print and web and social media, it has implemented specific promotional proposals combining live streaming on YouTube and Instagram and has moved to the stage of building a track record of successful cases across both print and web. - FY2022AdvancedAnnual report
「The company implemented measures to further enhance advertising effectiveness by distributing content through reader surveys, webinars and its own YouTube channel.」
It has implemented specific measures to enhance advertising effectiveness by linking the publication with digital content such as webinars and YouTube. - FY2022-Q3AdvancedAnnual report
「For the 「自分メンテナンス特集」 feature, the company devised measures to further enhance clients' advertising effectiveness through campaigns using social media, including live streaming of stretching videos on YouTube as an integrated initiative.」
It has implemented specific measures to enhance advertising effectiveness by linking print campaigns with video and social media. - FY2021-Q2RestatedAnnual report
「As a measure, the company is working to recover its customer base by proposing campaigns that enhance advertising effectiveness through seasonal special features and integration with web products.」
It continues measures aimed at recovering advertising effectiveness and the customer base through proposals that integrate special features with web products. - FY2020-Q2RestatedAnnual report
「Integration between the 「ちいき新聞」 publication and other services, including the reader-focused site 「ちいき新聞web」 and social networking services, is also progressing.」
It continues efforts to enhance media and advertising effectiveness by linking the publication with other services, including 「ちいき新聞web」 and social networking services. - FY2020-Q1RestatedAnnual report
「Integration between the 「ちいき新聞」 publication and other services, including the reader-focused site 「ちいき新聞web」 and social networking services, is also progressing.」
In addition to 「ちいき新聞web」, it cites social networking services and continues efforts to enhance the advertising and media value of 「ちいき新聞」 by linking the publication with other services. - FY2019AdvancedAnnual report
「As a measure by ショッパー社, the company is actively promoting integration with the reader-focused site 「ショッパー電子版」 to further enhance the advertising effectiveness of 「地域新聞ショッパー」.」
In addition to the existing links with 「ちいき新聞web」 and 「チイコミ」, it is making concrete progress in integrating 「地域新聞ショッパー」 with the reader-focused site 「ショッパー電子版」. - FY2019-Q3RestatedAnnual report
「The company is promoting efforts to enhance advertising effectiveness by linking the 「ちいき新聞」 publication with other services, including the reader-focused site 「ちいき新聞web」 and seminar attendance campaigns.」
It continues to implement measures to enhance advertising effectiveness by linking the publication with other services, including 「ちいき新聞web」 and seminar attendance campaigns. - FY2019-Q2RestatedAnnual report
「The company is promoting efforts to enhance advertising effectiveness by linking the 「ちいき新聞」 publication with other services, including the reader-focused site 「ちいき新聞web」 and seminar attendance campaigns.」
It continues to implement measures to enhance advertising effectiveness by linking the publication with other services, including 「ちいき新聞web」 and seminar attendance campaigns. - FY2019-Q1AdvancedAnnual report
「The company is promoting efforts to enhance advertising effectiveness by linking the 「ちいき新聞」 publication with other services, including the reader-focused site 「ちいき新聞web」 and seminar attendance campaigns.」
In addition to 「ちいき新聞web」, it identifies seminar attendance campaigns and other links with external services, expanding measures to enhance the advertising effectiveness of the publication. - FY2018RestatedAnnual report
「The reader-focused site 「ちいき新聞web」, launched in November 2017, has steadily increased its page views and serves to connect the 「ちいき新聞」 publication with the web site 「チイコミ」.」
It reiterates that 「ちいき新聞web」 has increased its page views and serves to connect the newspaper with 「チイコミ」. - FY2018-Q3AdvancedAnnual report
「The reader-focused site 「ちいき新聞web」, launched in November 2017, has steadily increased its page views and serves to connect the 「ちいき新聞」 publication with the web site 「チイコミ」.」
It reports that 「ちいき新聞web」, launched in November 2017, has steadily increased its page views and is serving to connect the newspaper with 「チイコミ」. - FY2018-Q2RestatedAnnual report
「In order to improve the compatibility between the 「ちいき新聞」 publication and the web site 「チイコミ」, the company launched 「ちいき新聞web」, a site dedicated to readers, in November 2017 and has enhanced customer satisfaction.」
It continues to cite the reader-focused site 「ちいき新聞web」, launched in November 2017, as a measure to strengthen integration between the newspaper and 「チイコミ」. - FY2018-Q1AdvancedAnnual report
「In order to improve the compatibility between the 「ちいき新聞」 publication and the web site 「チイコミ」, the company launched 「ちいき新聞web」, a site dedicated to readers, in November 2017 and has enhanced customer satisfaction.」
In addition to strengthening integration between the newspaper and 「チイコミ」, the company took the specific step of launching the reader-focused site 「ちいき新聞web」 in November 2017. - FY2017RestatedAnnual report
「In addition, to make the publication even more enjoyable for readers, the company further strengthened the integration of 「ちいき新聞」 (free-paper publication) and 「チイコミ」 (regional information community site operated by its web business), providing higher-value-added advertising and enhancing customer satisfaction.」
It continues to enhance advertising value and customer satisfaction by strengthening the integration of 「ちいき新聞」 and 「チイコミ」. - FY2017-Q3RestatedAnnual report
「In addition, to make the publication even more enjoyable for readers, the company further strengthened the integration of 「ちいき新聞」 (free-paper publication) and 「チイコミ」 (regional information community site operated by its web business), providing higher-value-added advertising and enhancing customer satisfaction.」
It continues to enhance advertising value and customer satisfaction by strengthening the integration of 「ちいき新聞」 and 「チイコミ」. - FY2017-Q2RestatedAnnual report
「In addition, to make the publication even more enjoyable for readers, the company further strengthened the integration of 「ちいき新聞」 (free-paper publication) and 「チイコミ」 (regional information community site operated by its web business), providing higher-value-added advertising and enhancing customer satisfaction. As a measure by ショッパー社, it began integrating 「地域新聞ショッパー」 with the regional information community site 「チイコミ」 to enhance its value.」
In addition to strengthening the integration of 「ちいき新聞」 and 「チイコミ」, it continues to cite the launch of integration between 「地域新聞ショッパー」 and 「チイコミ」 as a measure to enhance media value. - FY2017-Q1RaisedAnnual report
「As a measure by ショッパー社, the company began integrating 「地域新聞ショッパー」 (Regional Newspaper Shopper) with the regional information community site 「チイコミ」 to enhance its value.」
In addition to the existing integration of 「ちいき新聞」 and 「チイコミ」, it began integrating 「地域新聞ショッパー」 with 「チイコミ」, expanding the range of media covered. - FY2016RestatedAnnual report
「In addition, the company further strengthened the integration of 「ちいき新聞」 (free-paper publication) and 「チイコミ」 (regional information community site operated by its web business), providing higher-value-added advertising and enhancing customer satisfaction.」
It continues to cite the enhancement of advertising value and customer satisfaction through closer integration between the newspaper and 「チイコミ」. - FY2016-Q3First statedAnnual report
「In addition, the company further strengthened the integration of 「ちいき新聞」 (free-paper publication) and 「チイコミ」 (regional information community site operated by its web business), providing higher-value-added advertising and enhancing customer satisfaction.」
It outlines a policy of integrating the newspaper with the regional information community site to enhance the value added by advertising and customer satisfaction.