Redesign of the “Chiki Shimbun” local newspaper

「As part of its newspaper publishing business, the company publishes 40 editions across 40 areas in 2 prefectures as of the end of August 2025 for 「ちいき新聞」 (local community newspaper), with weekly circulation reaching approximately 1.74 million copies. In April 2025, it redesigned 「ちいき新聞」, expanded content promoting two-way communication with readers, and has been working to broaden its readership and enhance the value of its assets.」

「In addition, from April 2025, the company will redesign the newspaper 「ちいき新聞」 (local community newspaper), with the aim of accumulating user data by increasing content that enables two-way communication with readers and enhancing advertising value by increasing the number of advertorials produced by professional editors.」

「Sales of special features and large, double-page advertising spaces have remained strong.」

「By publishing locally relevant people, events, projects, and advertisements, as well as linking them with social media, the Company will enhance the media value of Chiiki Shimbun, acquire and expand its fan base, and make Chiiki Shimbun a medium loved by local residents, including readers and customers.」

「The Company also seeks to improve advertising effectiveness by implementing special features tailored to its readership.」

「In the first quarter, the Company implemented initiatives to improve advertising effectiveness by proposing special features that met readers’ needs together with digital promotional strategies using the web and social media. For the “Let’s Eat Rice” feature in the issue dated 23 September, for example, it streamed introductions to foods served with rice and cooking demonstrations live on YouTube and Instagram. By building a track record of successful promotions across both print and web channels, the Company worked to recover sales from the COVID-19 pandemic.」

「In the fourth quarter, the Company implemented special features including “Retirement Funds Feature” in June, “My Neighborhood’s Manpuku Guide,” featuring restaurants, in July, and a collaborative project with the Licca-chan doll, which celebrated its 55th anniversary in August. The Company also implemented measures to further improve advertising effectiveness by distributing content through reader surveys, webinars, and its own YouTube channel.」

「In the third quarter, the Company implemented health-themed special features, including “Medical Feature” in April and “Self-Maintenance Feature” in May. For the latter, the Company also streamed stretching videos live on YouTube as a related project, and devised initiatives to further improve clients’ advertising effectiveness through special features using social media.」

「In the second quarter, the Company sought to improve the advertising effectiveness of participating clients by implementing special features tailored to seasonal circumstances and demand, including “Relaxed and HAPPY! Year-End Household Chores” in December, featuring useful information on year-end activities such as deep cleaning and preparing osechi, and “Chiki Chiki Coupon Neo” in February, under which respondents to a survey were entered into a prize drawing.」

「In the first quarter, the Company implemented special features tailored to seasonal circumstances and demand, including “Don’t Give Up on Travel” in September, covering new forms of travel and ways to enjoy it during the COVID-19 pandemic, and the gourmet feature “Manpuku Guide” in November. Business recovered as a result, and projects for restaurants, particularly “Manpuku Guide,” performed strongly.」

「Although business expanded as special features in the newspaper were well received, the Company was unable to fully offset the decline in promotional demand resulting from the cancellation of events and other activities.」

「As a measure, the Company works to increase demand for store promotions by implementing targeted special features.」

「The Company works to create engaging pages for readers by carrying special features tailored to the characteristics of each area and public relations advertising for large facilities.」

「In addition to the complete redesign of Chiiki Shimbun in April 2016, the Company will enhance the value of its pages and seek to increase customer numbers and average customer spend by proposing appealing projects and special features as appropriate.」

「In addition to the complete redesign of Chiiki Shimbun in April 2016, the Company will enhance the value of its pages and seek to increase customer numbers and average customer spend by proposing appealing projects and special features as appropriate.」

「To make Chiiki Shimbun even more enjoyable for readers, the Company completely redesigned the newspaper beginning with the issue dated 1 April 2016.」