Improving Order-Win Rates and Productivity by Standardizing Sales Methods
First written in FY2025-H1. 7 of 8 entries say "Advanced", first in FY2025. Latest entry: 2026-08-12.
1 other company's latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In the second half of the fiscal year, taking seasonality into account, we changed from our previous approach of focusing on new-business telemarketing meetings and shifted outsourced resources to calling companies that had made inquiries in response to past advertising campaigns, as part of customer nurturing, thereby promoting the conversion of leads with higher order win rates.」
In addition to standardised sales processes and Web-based sales meetings, resources were shifted to customer nurturing in response to seasonality, contributing to an increase in the average order value. - FY2025AdvancedAnnual report
「To strengthen sales capabilities and increase the number of business meetings, we will establish a Web-based sales meeting team. By clarifying the 3-stage sales career path of telemarketing, Web-based sales meetings and field sales, we aim to raise the overall level of our sales capabilities and expand sales opportunities.」
The measures were made more specific, progressing from the previous standardisation of sales processes to establishing a Web-based sales meeting team, structuring sales career stages and introducing dedicated talk scripts. The company states that the order win rate and repeat order win rate improved in the second half. - FY2025-H1First statedAnnual report
「We advanced the standardisation of sales processes, working to level out sales quality and improve productivity.」
As measures to address the decline in the order win rate, the company is standardising its sales methods and improving productivity.