Cost-effective advertising campaigns incorporating customer attributes
First written in FY2017-Q2. 7 of 8 entries say "Advanced", first in FY2017. Latest entry: FY2026.
96 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In detached housing, through prototype sales using its plan proposal system, the company offers the 「W-eco design」 design proposal, which pursues only the features customers truly value while providing highly earthquake-resistant, highly insulated steel-frame homes」
Sales activities using data and customer attributes took concrete form in prototype sales using the plan proposal system and the W-eco design proposal. - FY2026-H1AdvancedAnnual report
「In detached housing, the company has deployed 177 「オーナーズクラシテ」 locations nationwide, using actual occupied homes as in-person model houses. It has established a system that enables visitors to tour the homes and hear directly from residents, and is advancing more locally focused sales activities.」
The company deployed in-person model houses using owners' homes at 177 locations nationwide and expanded into community-based sales that use residents' feedback. - FY2024AdvancedAnnual report
「In detached housing, the company has deployed 162 「オーナーズクラシテ」 in-person model houses across the four major metropolitan areas as of April 2024. These are occupied homes built by their owners to incorporate their families' lifestyles and personal preferences, which visitors can tour.」
The 「オーナーズクラシテ」 in-person model houses, using owners' homes, expanded to 162 properties across the four major metropolitan areas as of April 2024. - FY2024-Q3AdvancedAnnual report
「In detached housing, the company has deployed 157 occupied-home model houses, branded as the in-person model-house concept 「オーナーズクラシテ」, across the four major metropolitan areas as of January 2024. These homes were built by their owners to incorporate their families' lifestyles and personal preferences and are currently occupied, and the company uses them in its sales activities.」
The company deployed 157 「オーナーズクラシテ」 in-person model houses across the four major metropolitan areas as of January 2024, using actual owners' homes for tours and sales activities. - FY2023-Q3AdvancedAnnual report
「In detached housing, we combine online and in-person events by holding monthly online seminars and open-house tours of occupied homes, among other activities, and are focusing on area-specific sales activities. The ZEH ratio for detached housing during the cumulative nine-month period under review was 100%, compared with 92% in the same period of the previous year.」
The company holds online seminars and tours of occupied homes every month, expanding into area-specific sales that combine online and in-person activities. - FY2023-Q2AdvancedAnnual report
「Thoroughly implement data-driven area marketing」
The company indicated a policy of thoroughly implementing data-driven area marketing in addition to its conventional attribute-based marketing. - FY2017AdvancedAnnual report
「As a measure to expand orders by strengthening contact with owners of our detached homes, we classify owners by the age of their homes and by area, hold events and regularly disseminate and provide information tailored to each target group, and work to establish a stable base of orders from these owners.」
We developed a specific program to classify detached-home owners by the age of their homes and area, and hold targeted events and disseminate information. - FY2017-Q2First statedAnnual report
「In addition to our conventional sales method centered on housing exhibition centers, we used cost-effective advertising that took customer attributes, such as demographic trends and family composition, into account. We also held the “Eco & Safety Campaign” from July through August as an event useful for housing and daily life, and actively proposed homes designed with consideration for the environment and durability.」
We are combining our traditional sales approach centered on housing exhibition centers with advertising tailored to customer attributes, including demographics and family composition.