Development of Lifestyle-Specific Housing Products

「商品面では、環境に配慮した高品質な住宅基本性能（エコロジー）とシンプルかつ合理的で経済的な間取り（エコノミー）を両立させた「Ｗ-eco design」の展開に注力しております。」

「For detached homes, through prototype sales using our plan proposal system, we are implementing lifestyle proposals sought by customers, including “W-eco design,” a design proposal pursuing only what customers truly value while providing highly earthquake-resistant, highly insulated steel-frame housing; comfortable spaces such as a study for teleworking, a training room and areas for musical hobbies; and “MultiShelter,” a lifestyle with a basement that serves both everyday living and disaster preparedness, functioning as a shelter to protect the family during disasters.」

「In the real estate solutions business (formerly rental and welfare housing), in November we introduced “W-eco design,” an economically rational design proposal targeting millennials and Generation Z that had already been introduced for detached homes, to newly built rental housing as well.」

「We launched the detached-home resilience housing product “A Safe, Comfortable Life That Stands Up to Flooding.” By using a hybrid design with the highly flood-prone first floor constructed in reinforced concrete (RC) with an exposed-concrete finish, the home can be restored quickly. It also facilitates vertical evacuation, accommodates both everyday living and disasters, and enables the first-floor space to be used in various ways.」

「In February 2023, we also began introducing “Double Eco Design,” a plan designed primarily for millennials, who tend to value only what they particularly need, and which combines ecology (environmental conservation) with economy (cost efficiency).」

「For detached homes, we began sales in July of “Yutori More 3D,” which incorporates split-level floors. This product enables proposals for large open spaces that are among the industry’s best (for prefabricated lightweight steel-frame construction, according to our research).」

「In August 2021, we introduced a problem-solving “two-generation home.” In addition to our previous proposals for two-generation homes, this addresses in full the concerns that today’s parent and child households may have or only become aware of after moving in: ① wanting to keep an eye on family members, ② wanting to control costs while prioritising performance, ③ concerns about the “three Cs” when family members gather, and ④ health concerns caused by temperature differences, including heat shock in winter.」

「For detached homes, we published a dedicated website for “AI/IoT for Comfortable Living with Robohon,” launched in October, and focused on proposing more comfortable lifestyles. We also held the annual “Eco & Safety Housing Festival” as a combination of online and in-person events.」

「For detached homes, following the April launch of the new healthy home “A Life Full of Vitality,” the company began selling a problem-solving two-household home as a new lifestyle proposal in August. It also jointly developed RoBoHoN with Sharp Corporation to enable comfortable living through AI and IoT, and proceeded with preparations for sales from October under the name “Comfortable Living with AI and IoT with RoBoHoN.”」

「On 27 April 2021, the company launched life style KURASI'TE New Healthy Home “A Life Full of Vitality,” designed with consideration for air, thermal and spatial environments so that customers can enjoy a healthy and comfortable life for many years.」

「To respond to these new lifestyles, the company launched its proprietary work-style proposal “Family SOHO®,” which combines “working” and “living.”」

「The company therefore began selling “MultiShelter,” a multipurpose shelter with a basement that can also be used for teleworking and other everyday purposes, in October.」

「As a product responding to the spread of COVID-19, the company began selling “Family SOHO,” featuring an SOHO space suitable for working from home, in July. It also proceeded with preparations to sell from October “MultiShelter,” a product equipped with a basement for multipurpose use that combines disaster preparedness and everyday living.」

「On 28 May, the company launched “Yutori More,” a spacious-home proposal offering an industry-leading (Note) wide span of up to 7.28 m to foster important family bonds. On 1 July, it launched “Family SOHO,” its proprietary work-style proposal combining work and living.」

「For detached homes, the company began selling the new product life style KURASI'TE healthy home “A Life Full of Vitality” in October.」

「In October 2019, the company launched the life style KURASI'TE healthy home “A Life Full of Vitality,” an optimized package combining indoor air, lighting and thermal environments.」

「The company launched “A Life Watched Over by IoT,” a secure and convenient housing offering that uses a “multi-sensor” integrating temperature, humidity and motion sensors to monitor the status of specific family members or the home, enabling families to watch over one another even when they are apart.」

「The “Kokochi shAir” system, which sends air adjusted to a comfortable temperature in living rooms and other areas to an air-conditioning-free dressing room or washroom, received the 12th Kids Design Award.」

「To address the increasingly apparent diversity of the housing market, the company introduced life style KURASI'TE, which visualizes lifestyle proposals tailored to customer segments. This not only heightens customers' awareness of and desire to purchase homes, but also improves customer satisfaction and advances its management principles of “creating comfortable spaces” and “proposing a life without boredom.”」

「For detached homes, the company worked to create one-of-a-kind homes tailored to individual customer needs and develop new customer segments, including by launching “A Proposal for a Life of Enjoyment,” which enables a disaster-prevention shelter to be used as a multipurpose space, and “life style KURASI’TE: A Life Transformed by V2H,” which connects electric vehicles with daily life.」

「To address the increasingly apparent diversity of the housing market, the company developed and proposed life style KURASI'TE, which visualizes lifestyle proposals tailored to customer segments. This not only heightens customers' awareness and desire to purchase, but also improves customer satisfaction and advances its management principles of “creating comfortable spaces” and “proposing a life without boredom.” In recognition of these initiatives, “Lifestyle KURASI'TE: A Life That Makes Raising Children Easier” received the 10th Kids Design Award in the Architecture and Space category in July 2016.」

「During the third quarter, the company planned the campaign “Living Together as Two Households and Three Generations: Let’s Live Together! A Rebuilding Plan” for people considering living with their parents, children or grandchildren.」

「In April 2015, the company simultaneously launched “life style KURASI'TE HUG” for single-household families who manage housework and childcare, and “life style KURASI'TE 育み” for families living with a parent household and managing housework and childcare. In July of the same year, it launched “life style KURASI'TE superior” for customers considering rebuilding or moving from homes built to the former seismic standards.」