Stimulating Latent Demand through the “Home Concerns Resolution Fair”

「In remodeling, we held the Home Refresh Campaign and promoted energy savings in the existing housing stock, centered on the Housing Energy-Saving 2023 Campaign jointly operated by the three ministries. As a result, orders received increased 29.2% year on year.」

「For detached houses, we focused on area-specific sales activities by combining online and in-person events, including monthly online seminars and home tours of occupied residences.」

「For detached homes, we published a dedicated website for “AI/IoT for Comfortable Living with Robohon,” launched in October, and focused on proposing more comfortable lifestyles. We also held the annual “Eco & Safety Housing Festival” as a combination of online and in-person events.」

「Our Group pursued active sales activities, including holding the annual Eco & Safety Housing Festival online from 1 to 15 June, as in the previous fiscal year.」

「We held the Eco & Safety Housing Festival online, allowing customers to experience how we build homes and consult interactively about housing and lifestyle concerns from their own homes, regardless of location, and worked to expand orders.」

「While working to restore buildings damaged by Typhoons 21 and 24 in 2018, the torrential rains in western Japan, and other disasters, we held the annual Eco & Safety Housing Festival under our business concept of Eco & Safety, meaning the environment, safety, and peace of mind, and worked to create new customers through consultations on housing-related concerns.」

「The entire Group also held the annual Home Solutions Fair and worked to generate latent demand.」

「In these circumstances, the Group held its annual Eco & Safety Housing Festival (23rd edition), seeking to create new customers through consultations on housing-related concerns. We also worked to generate various forms of latent demand, including by responding to new safety and peace-of-mind needs that had not previously been anticipated.」

「In these circumstances, the Group held the Home Solutions Fair, the Let's Build a Stylish Home: Comfortable Living Campaign, and the Get Ahead of Summer: Housing Purchase Support Campaign, among others, and worked to create new customers and secure orders around the theme of resolving housing-related concerns. We also worked to generate various forms of latent demand by disseminating interior trend information in collaboration with companies from other industries and responding to new safety and peace-of-mind needs that had not previously been anticipated.」

「In these circumstances, the entire Group held the Home Solutions Fair and seminars addressing customers' housing-related concerns at Sanyo Homes Group model-home centers, condominium galleries, and other venues. Through these activities, we sought to generate demand related to homes and lifestyles, including latent demand, and promote orders.」