日本アクセス announced the results of the “New Product Grand Prix 2026 Fall/Winter,” publishing the winning products in the Trend, Packaging and Naming categories along with judges’ comments. This year’s selection centered on products featuring new formulations using Japanese ingredients and offerings that combine convenience with an authentic quality.
The popular products for fall/winter 2026 were selected after 60,000 members of the general public were recruited as judges and a total of 120 people from eastern and western Japan tasted and evaluated the products. The results were divided into 3 categories: Trend, Packaging and Naming, with judges’ comments accompanying each product.
The Trend Award winners included 尾西食品’s 尾西のレンジ＋鮭 (microwaveable rice with salmon), UCC上島珈琲’s UCC ＆Healthy おいしい血糖値ケア スティックコーヒー 7P (stick coffee for delicious blood sugar care), チチヤス’s PREMIUM チチヤスヨーグルト, 新進’s 手間いらずプラス ゆず香るぽん酢おろし (effortless-plus yuzu-scented ponzu with grated daikon), 日清製粉ウェルナ’s 青の洞窟 Piccolino バジルの香り広がるジェノベーゼ (Aono Dokutsu Piccolino Genovese with a rich basil aroma), and フタバ食品’s ダンディーチョコレート.
The Packaging Award went to かどや製油’s イゾレッタ, which was highly praised as a sesame oil that can be used like a European-style olive oil. The Naming Award was presented to ハウス食品’s 背徳ブースター マシマシにんにく唐辛子 (Forbidden Indulgence Booster: Extra Garlic Chili), which was highlighted for its garlic and chili flavor.
Overall, the key food trend for fall/winter 2026 was “enjoying authentic flavor at home in a short time.” Products that recreate restaurant-quality flavors at home, as well as offerings that reduce preparation work and save time, were highly rated. Information continues to be disseminated through the official website and TikTok.