The Grand Prix-winning product and the No. 1 products in each category have been announced following Nippon Access’s New Product Grand Prix Fall/Winter 2026. Judging was conducted through applications from 60,000 general consumers and tasting evaluations by 120 people from eastern and western Japan combined.
Nippon Access announced the results of the “New Product Grand Prix Fall/Winter 2026” in late August. The results were based on judging by consumers recruited from among 60,000 general consumers and tasting evaluations by 120 people from eastern and western Japan combined, with the top products in each category and the Grand Prix winner selected. This article introduces the Grand Prix winner and the No. 1 products in each category, together with comments from the judges.
The Grand Prix was awarded to Calbee Potato’s “Gochisou Mini Hash Potato & Stir-Fried Corn.” This frozen food combines Hokkaido-grown potatoes and corn, and was praised for being easy to prepare in a frying pan. Comments highlighted its chewy texture and sweetness, as well as the option of pan-frying it in a small amount of oil.
The No. 1 product in the Processed Foods Category was CJ FOODS JAPAN’s “bibigo Authentic Korean Soup Yukgaejang,” which was noted for its generous ingredients, the umami of the beef and the sweetness of the green onions. The article highlighted that an authentic dish can be prepared simply by heating it in a microwave, as well as the three-product lineup, and noted the favorable response to its spicy flavor. Judges’ comments indicated that the product provided a satisfying meal.
As information on the other categories, the article repeatedly notes that the Grand Prix-winning product also took the top spot in the Frozen Foods Category. The judging results’ high ratings across multiple categories are discussed together, suggesting that they could influence future market trends.
Overall, Nippon Access’s New Product Grand Prix reflects the preferences of general consumers and is attracting attention as an indicator of fall and winter trends. The judging process and specific comments are available in the main article, while further updates are also anticipated.