About two months after FRUTA FRUTA launched cross-border e-commerce targeting the Chinese market, its acai products were selected for Tmall Global's 2026 Global New Products TOP100. The company plans to expand its exposure through Double 11 and the CIIE.
Japanese company FRUTA FRUTA has partnered with 墨谷株式会社 to open its overseas flagship store, "FRUTA FRUTA Overseas Flagship Store," on Tmall Global for cross-border e-commerce sales targeting China. The store launched on 29 July 2026, and after about two months of sales, the company's acai products were selected as candidates for Tmall Global's 2026 Global New Products TOP100.
Following the selection, the company is working to raise awareness and strengthen sales in the Chinese market. It has announced plans to participate in Double 11 and the China International Import Expo (CIIE), including by taking advantage of major shopping events. To expand sales, the company will focus not only on cross-border e-commerce but also on local content communications.
The sales channels will center on Tmall Global, complemented by RED (Xiaohongshu) and Douyin. Through videos and posts, the company will communicate the origins of acai in Brazil, its agroforestry initiatives and recipe suggestions, while strengthening brand touchpoints through live commerce and influencer marketing.