FRUTAFRUTA’s acai products were selected for Tmall Global’s 2026 Global New Products TOP 100 approximately 2 months after sales began through the FRUTAFRUTA overseas flagship store, a cross-border e-commerce channel for China. The company plans to expand promotional activities through Double 11 and the CIIE.
FRUTAFRUTA and 墨谷 announced that their acai products sold through the FRUTAFRUTA overseas flagship store, where they have stepped up cross-border e-commerce sales to the Chinese market, were selected for Tmall Global’s 2026 Global New Products TOP 100 approximately 2 months after the start of sales to China.
Following the TOP 100 selection, the companies plan to conduct promotional activities through Double 11, a major sale beginning in mid-October, and the China International Import Expo (CIIE). They will also expand sales and promotional activities in cooperation with RED and Douyin, in addition to Tmall Global.
The two companies announced the full-scale launch of their cross-border e-commerce business for the Chinese market and a business partnership on 29 July 2026. They have established an operating structure to deliver products to consumers in China while maintaining quality and freshness through a bonded cold chain.
墨谷 owns and operates a warehouse in the bonded zone in Ningbo that handles frozen and refrigerated products. It centrally manages orders, inventory and shipping data by integrating them with Tmall Global, JD Worldwide, Douyin, RED and WeChat mini programs. The companies also plan to expand offline operations, including same-day delivery stores and menu offerings at cafés.