FRUTA FRUTA is expanding sales of its acai products through cross-border e-commerce in China. The products were selected for Tmall Global's Top 100, and the company will use a frozen-product cold chain and livestream commerce, centered on its overseas flagship store.
FRUTA FRUTA's acai products have been selected for Tmall Global's “2026 Global Top 100 New Products.” The company is working to increase awareness and strengthen sales in the Chinese market.
The company will launch full-scale cross-border e-commerce sales to China in July and is using a cold chain capable of handling frozen and refrigerated products in collaboration with 墨谷. 墨谷 owns and operates a frozen warehouse in a bonded zone and is establishing inventory management and shipping systems.
In collaboration with 墨谷, FRUTA FRUTA will strengthen sales through Tmall Global and information outreach through RED (Xiaohongshu) and Douyin. The companies will roll out product introductions, videos, livestream commerce and influencer marketing initiatives.
The company also plans to offer acai bowls and smoothies made with acai at stores and cafés operated by 墨谷 that support instant delivery. It is also considering proposing and supplying raw materials and foodservice products to restaurants and food manufacturers in China.