Seibu Prince launches new exclusive-use villa brand “Villa Prince,” first in Karuizawa

The story

Seibu Hotels and Resorts Worldwide announced that it would launch Villa Prince, a new brand. The brand will offer accommodations consisting of entire properties for private use, allowing guests to spend time in nature while maintaining their privacy.

The company expects to invest approximately ¥29 billion in the renovated area, Villa Prince Karuizawa, within the Prince Grand Resort Karuizawa complex near JR Karuizawa Station. The renovated area is planned to comprise 4 districts.

The brand will initially be launched in the Karuizawa area as its first initiative.

At a glance

Brand nameVilla Prince

FeaturesDeveloping entire-property rental accommodations

Venue informationWithin Prince Grand Resort Karuizawa, near JR Karuizawa Station

InvestmentApproximately ¥29 billion

Number of districtsRenovated area comprising 4 districts

Parties to the collaborationSeibu Prince, a Seibu Holdings subsidiary

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Nihon Keizai ShimbunNews

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