ESR unveiled around 30 new products in Tokyo, displaying a full lineup of accessories compatible with Apple’s new products. Executives from WayMeet HongKong and an iPhone comedian attended the presentation, which also introduced a new line for the Japanese market.
ESR held a new product presentation and hands-on event on 15 September at Station Conference Oimachi TRUCKS in Tokyo, showcasing around 30 new products, mainly accessories compatible with Apple’s new products. Visitors were able to see and handle the products in the display and hands-on area, with cases for iPhone Duo and new charging products attracting particular attention.
Elsie Chu, General Manager of WayMeet Limited HongKong, Teresa Liu, Manager of the Japan Marketing Department, Mitch Sung, Head of Sales, and iPhone comedian Kajigaya Takuya (かじがや卓哉) attended the event. Under the theme “Designed For What’s Next,” they introduced next-generation devices and use cases.
Highlights of the new products included the “ESR Cyclone 25W Magnetic Charging Pad” equipped with CryoBoost, the “Xtend” series with built-in retractable cables, iPad cases for Japan scheduled to launch shortly, and design optimizations for the Japanese market. The company also outlined a brand strategy tailored to Japan, including changing its brand logo to the lowercase “esr.”
The company said that sales in Japan reached approximately ¥2.2 billion in the first half of 2026, representing growth of nearly 2x year on year. ESR said it aims to become synonymous with Apple accessories in Japan, emphasizing the development of products that integrate functionality, ease of use and design.